“We have been the heroes of a tremendous energy story for a very long time. We can be the heroes of the future story of energy, but we’re going to need to make some changes to do that. And digital is clearly one of the major tools that helps the industry change and transform.”

Geoffrey Cann

Accelerating Digital Adoption in Energy

Geoffrey Cann’s mission is to accelerate digital innovation in energy. He helps solve for the supply-demand imbalance for digital innovation in the energy sector where there is ample available supply of innovation but a shortage of demand. Geoffrey Cann enhances the supply of innovation by helping digital innovations better fit the needs of the industry. He helps create demand for digital innovation by teaching digital awareness to energy companies and their suppliers. He reveals the way to be more capable at adopting digital innovations.

Geoffrey Cann has devoted a lifetime to helping the energy industry cope with change. A former consulting partner with Deloitte, he has led hundreds of projects over a career spanning 36 years, working with some of the biggest names in energy to create lasting value. He has worked in Korea, Japan, Canada, the US, the Caribbean, Australia, China, and Hong Kong. From very large integrated oil companies, to downstream petroleum refiners and marketers, to field services. From drilling and completions services, to pipelines, to LNG projects, power utilities, and many more.

From artificial intelligence to blockchain, Geoffrey Cann has firsthand in-depth experience helping energy companies build roadmaps for digital transformation. His work has included virtually all segments of the energy value chain, including exploration, production, refining, mining, generation, transmission, wholesaling, retailing, services, finance and IT.

Geoffrey Cann published his first book, ‘Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas‘, in 2019, to answer the who-what-when-where-why of digital on the oil and gas industry. His book is required reading at many oil and gas companies keen to get ahead of the wave of digital change. He has contributed a chapter on implementing change in oil and gas for a book entitled “Machine Learning and Data Science in Upstream Oil and Gas”, published in 2021. He also publishes the #1 ranked blog and podcast called “Digital Oil and Gas”, focused on the digital topics facing the industry.

Geoffrey Cann is a born teacher, a global instructor, and has led course delivery in Canada, the US, the UAE, Hong Kong, and Spain. His training courses include a virtual or in-person one-day digital awareness event based on his successful book, and the number 1 rated oil and gas course on Udemy. He holds a B Comm from McGill where he graduated as a Faculty Scholar, and an MBA from the Ivey School of Business in London Ontario.

Topic Presentations

The incumbent players in oil and gas are best positioned to be the heroes in our future world of energy. Embracing digital innovation is the key securing that future. The oil and gas industry faces extraordinary headwinds and is widely derided as a dead end. Nothing could be further from the truth. This engaging and inspiring talk lifts the oil and gas industry up from its doldrums, and presents the future as a place of hope. To be the hero of the energy transition, oil and gas must swiftly embrace digital innovations to transform the sector.


It’s easy to see digital transformation as a technology challenge. However, it’s the “soft stuff,” the people side of change, that is the key to a successful transformation. The oil and gas industry has tremendous depth of expertise in engineering, operations excellence, capital execution, safety and many other fields. Digital companies are masters at developing modern intuitive and easy to use software which can transform business models. There is still a huge gap in addressing the people side of change. Attitudes, perspectives, emotions and opinions about digital need greater attention for digital change initiatives to find success. Change management, the people side of digital, is in fact the key focus.


Share On:

Language Spoken


Travels From

, British Columbia

Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas (Madcann Press 2019)

Recent low prices, rapidly growing alternative fuels like renewables, the permanent swing from peak oil to super abundance, shifting consumer preferences, and global pressures to decarbonize suggest a challenged industry for the foreseeable future. Digital advances offer ways to lower costs of production, improve productivity, reduce carbon emissions, and regain public confidence. A wait-and-see attitude to digital innovation has failed many industries already, and the leaders of oil and gas urgently need guidance on how digital both disrupts and enhances their industry. Written by the world’s leading experts on the intersection of digital technologies and the oil and gas industry, Bits, Bytes, and Barrels sets out the reasons why adoption is slow, describes the size and scale of both the opportunity and the threat from digital, identifies the key digital technologies and the role that they play in a digital future, and recommends a set of actions for leaders to take to accelerate the adoption of digital in the business. Providing an independent and expert perspective, Bits, Bytes, and Barrels addresses the impacts of digital across the breadth of the industry—from onshore to offshore, from upstream to midstream to integrated—and outlines a roadmap to help the decision-makers at all levels of the industry take meaningful action toward promising and rewarding digital adoption.

Check Availablity

Related Speakers

Have Question? Need Suggestions? Want Help?

Contact Us Any Time

 1 866 420 3338


Follow Us On Social Media

Get in Touch

SBC-Home Suite 158 - 16815
     88 Avenue, Edmonton, Alberta
     T5R 5Y7.

SBC-Msg info@speakerscanada.com

SBC-Call  1.866.420.3338

Contact Speakers Bureau of Canada

Like Us On:        

Speakers Bureau of Canada © 2021. All Rights Reserved | Privacy Policy | Terms of use | Site Map

Speakers Bureau of Canada Inc BBB Business Review

Design & Developed By : Corelogics