Iceis Rain & Massey Whiteknife

Award-Winning Aboriginal Entrepreneur, Oil-Sands Tycoon and Health & Safety Expert Embraces Two-Spirited Lifestyle

ICEIS Rain is much more than a fiery entertainer with a penchant for peacock headdresses, fur coats and sparkly stilettos.

As a proud member of the Mikisew Cree First Nation and founder and CEO of ICEIS Safety, she is also an oil-patch entrepreneur who overcame great adversity to build a multi-million dollar enterprise. Today, her growing celebrity and extraordinary life story are inspiring audiences from all walks of life.

Born and raised male as Massey Whiteknife in the Fort McMurray-Wood Buffalo region, ICEIS is two-spirited, a term First Nations people use to describe someone with both masculine and feminine identities.

As an oil sands success story, Massey was able to assure customers that his sexuality wasn’t a reason not to hire him. “You can turn me away if I don’t do a good job, you can throw me out of the building, but if you don’t give me a chance because of my sexuality, well, that just doesn’t make sense,” Massey says. “If I don’t do the job, then you can say at least you gave me a shot.”

Having endured years of childhood abuse, gang rape, bullying, addiction and homelessness, Massey coped by embracing his inner ICEIS, a sassy, voluptuous, multi-nominated pop singer and Fort McMurray’s premier drag queen.

Massey and ICEIS are embodied in the same person.

ICEIS has been featured in Alberta Venture magazine and on breakfast television, City TV and CBC radio. In 2013, she appeared in the critically acclaimed documentary, Oil Sands Karaoke. Her debut album The Queen, a collection of rock anthems and ballads with a country flair, garnered five nominations at the 2014 Aboriginal People’s Choice Music Awards, and she currently stars in the award-winning APTN docuseries Queen of the Oil Patch, the second season of which is expected to air soon.

Drawing on her own traumatic past, ICEIS is heavily involved in philanthropic activities as an influencer, a mentor for First Nations people and anti-bullying advocate for LGBTQ2 youth.

Now a sought-after public speaker, she helps others develop the tools they need to overcome adversity and succeed in their personal lives and careers. What’s so refreshing is that she’s willing to share not only the highs but also the lows of an exceptional life.

After a rough couple of years following the Fort McMurray wildfires and collapse in the price of oil, ICEIS is stronger than ever, returning to the stage and rebuilding ICEIS Safety to adapt to the dynamics of an industry experiencing huge change. “If you believe, you can achieve,” she says.

Massey Whiteknife is much more than an oil-patch entrepreneur who overcame great adversity to build a multi-million dollar enterprise.

As a proud member of the Mikisew Cree First Nation and the founder and CEO of ICEIS Safety, he is also an entertainer whose growing celebrity and extraordinary life story are inspiring audiences from all walks of life.

Having endured years of childhood abuse, gang rape, bullying, addiction and homelessness, Massey learned to cope by embracing the other side of himself: a fiery woman with a penchant for peacock headdresses, fur coats and sparkly stilettos.

Massey is two-spirited, a term First Nations people use to describe someone with both masculine and feminine identities. Embodied in the same person, Massey is an oil sands tycoon specializing in occupational health and safety and sustainable development, while Iceis Rain is a sassy, voluptuous, multi-nominated pop singer and Fort McMurray’s premier drag queen.

Massey built a thriving enterprise with ICEIS Safety, in part by assuring customers that his sexuality wasn’t a reason not to hire him.

Now a sought-after public speaker, he helps others develop the tools they need to overcome adversity and succeed in their lives and careers. What’s so refreshing is that he’s willing to share not only the highs but also the lows of his exceptional life.

At one point in his career, Massey was on top of the world as business accolades and awards poured in, including the 2016 Eagle Feather Award Of Distinction. But with the collapse in the price of oil and the Fort McMurray wildfires, Massey lost everything and was forced to move to Edmonton to regroup.

Now, after a rough couple of years, he is stronger than ever, rebuilding ICEIS Safety to adapt to the dynamics of an industry experiencing huge change. “No matter what I go through I try to look at the positives in everything,” Massey says. “Every day when you wake up and put your shoes on, what you do is up to you.”

Topic Presentations

Indigenous business
Indigenous awareness
Cultural sensitivity
Joint ventures
Leadership
Engagement
Entrepreneurship
Business development

Performance
Empowerment
Trauma
Addictions
Mental well-being
Suicide prevention
Anti-bullying
Two-spirit culture

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