Isabelle Mercier

Brand Positioning Strategist & Business Growth Catalyst

As one of the most inspirational branding, marketing and customer experience keynote speakers, Isabelle is a ‘no-nonsense’ dynamo, born to catapult passionate entrepreneurs and thought leaders to build businesses and brands designed to make life better. 

She is one of North America’s Top Business Influencers, bestselling author of the marketing and business book: The Next Big Thing: Top Trends from Today’s Leading Experts to Help You Dominate the New Economy. As a two-time TEDx speaker with over 2.5 Million views, and TV show host, Isabelle’s sole purpose is to help entrepreneurs and business leaders become and remain The First, The Best or The Only. 

She co-founded her first business a few years out of her teens, and quickly became one of the most awarded branding firms in Canada including Canada’s Best SME Entrepreneur of the Year. She brings over 25 years of branding, marketing and customer experience expertise, and has worked with more than 500 companies, including some influential and iconic brands like A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments just to name a few. 

In her keynotes and webinars, Isabelle teaches how to grow businesses and brands that are designed to thrive in any economy by becoming and remaining The First, The Best or The Only.  

Available for stage, webinar or virtual summit presentations, all of her topics are customized to fit the audience, including using participants’ experiences to anchor her principles. Isabelle’s presentations are visceral and participants are guaranteed to leave inspired, empowered, and committed to take action. 

Topic Presentations

How to Position Yourself As The First, The Best or The Only to Thrive in Any Economy. 

Positioning is to marketing what a heartbeat is to life. Without relevant brand positioning, growth will b a long, costly and energy draining road. Learn how to position yourself as a brand that customers want and love. 

Audience Members will walk away with: 


  • A deeper understanding of what brand positioning truly is and how differentiation is key to creating a more impactful business and influential culture. 

  • 3 vital Brand Positioning Fundamentals to empower your ideal customers to choose YOU over anyone else; regardless of price. 

  • A way to differentiate yourself, boost your engagement, create a more impactful business and influential culture, as well as a few valuable resources to help you take immediate action. 


Unleash Your Competitive Edge And Grow is a smart and motivating way to learn the key fundamentals needed to get crystal clear about what your brand stands for, what problems you solve, and most importantly, what makes you The First, The Best, or The Only. 

6 Smart, Unconventional Principles To Powerfully Show Up And Live By Design. 

95% of North Americans either go to bed or wake up worrying about something. Yet, worrying is as effective as trying to resolve an algebra equation by chewing bubble gum. In fact, worrying is the # killer of creativity, performance and dreams. Learn to re-connect with what you wholeheartedly want and align everything you do with that through the power of zero tolerance. 

Audience Members will: 


  • Rediscover the greatness and power behind “Walking Your Talk!” at a whole new level. 

  • Find out what it means to “Wear Your Lucky Underwear” and “Clean Your Gutters” and how doing so can decrease worry and increase your level of happiness. 

  • Delve deeper into your own unique Power of Zero Tolerance to help you authentically live, lead and grow by design, not by default. 


 

Learn a simple, effective and tangible way to reduce worry and increase peace-of-mind to allow you to create more joy and impact in your life and your business. Get Into Your LeapZone is an impactful and motivating way to learn the key ingredient needed to create more Hell Yes in your life. 

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit. 

How To Rapidly Grow Your Business, Impact, And Influence In Any Economy; By Serving Not Selling. 

Is your marketing so helpful that people would happily pay for it? The key to breaking through the noise isn’t being louder, it’s becoming profoundly helpful and relevant. If you sell something, you make a customer today. But if you help and delight someone, you earn a customer for life, because help beats hype every time. 

Audience Members will: 


  • Learn why the fight for attention is getting more difficult every day and why most marketing and communication efforts FAIL. 



  • Discover the simplest yet most untapped marketing formula to rapidly grow your business, impact and influence and turn your customers into raving fans and your raving fans into customers. 

  • Learn easy to implement and cost-effective marketing ideas designed to build trust, engagement and influence. 


  

Helpfulness is the greatest untapped currency of our fast-paced modern world and the brands that are designed to make life better are and will continue to be able to thrive in ANY economy. 

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit. 

Improving Focus, Organization and Productivity At The Office Or Virtually. 

My partner and I have been in business together for over 25 years. Our first business was a creative agency with over 20 team members - some virtual, some working together under the same roof in an open space environment. 

Imagine a bunch of creative people, dealing with thousands of computer files, assets, fonts and deadlines. We operated in both MAC & PC platforms and had on average 65 projects at once (need I say more...)! It was a total nightmare, until we locked ourselves in our small boardroom for an entire week to create our famous Purpose + Place System. 

Audience Members will: 


  • Leverage the power of Bubble Time. 

  • Use the LeapZone BrainDump System to get clear and organize daily. 

  • Use the LeapZone Week Planner to prioritize weekly actions. 



  • Learn to organize the inbox using the LeapZone Triage System. 

  • Learn to organize computer files using the LeapZone Purpose + Place System. 

  • Learn the 3 most important tools needed to create order and peace-of-mind. 


  

Go from frustrating chaos to well-oiled machine and from overwhelmed to clear, organized and happy. 

*Available as a workshop, webinar, podcast interview, or virtual summit. 

How To Quickly Turn Your Customers Into Devoted Amplifiers. 

The easiest way to grow your business is for your customers to grow it with you. But that only occurs if you deliver a customer experience worth talking about. Word of mouth influences more than 50% of all purchases on the planet, yet we too often take this golden fact for granted. 

We assume that our customers will talk about us. But they won’t, unless you give them something to talk about. 

  

Audience Members will: 


  • Discover why customers talk and why they don’t. 



  • Learn what Devoted Amplifiers are and how pivotal they are to growth. 

  • Learn the 3 most potent and cost-effective marketing strategies designed to turn customers into Devoted Amplifiers and Devoted Amplifiers into customers. 


Prepare to be entertained and inspired with relevant and often hilarious examples and ready-to-implement ideas. 

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit. 

Find New Cheese: How To Quickly Pivot Your Business From Survival Mode To Re-Invention Mode (During Covid-19) 

Crisis is sometimes the only way massive change happens. Why? Because of one word: necessity. When there is necessity, change happens. Period. In every problem, therein lies the next solution. And in every solution, therein lies the next big opportunity. 

Audience Members will: 


  • Understand where fear comes from and how fear can be transformed from paralyzing energy into proactive and creative fuel to take your business to the next level of service and impact. 

  • Discover the single most important question that needs to be answered to stay inspired, focused and plan for a strong recovery by finding new cheese. 

  • Learn how to eliminate the “trivial many” and amplify the “vital few” to create clarity, confidence and momentum. 


  

Finding new cheese is about learning what it takes to PLAY TO WIN rather than PLAY NOT TO LOSE. Prepare to be entertained and inspired with relevant and often hilarious examples and ready-to-implement ideas. 

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit. 

What Makes You; The First, The Best or The Only? 

Without a strong differentiator, the only option left is to compete on price – and that’s a guaranteed race to the bottom. Put simply, your brand’s differentiators are among your most important assets. Find out how to build a brand that makes life better, facilitates your relationships with customers and influencers, and ultimately drives your reputation and growth. 

  

Audience Members will walk away with: 


  • A deeper understanding of what brand positioning truly is and how differentiation is key to creating a more impactful business and influential culture. 

  • 3 vital Brand Positioning Fundamentals to empower your ideal customers to choose YOU over anyone else; regardless of price. 



  • A way to differentiate yourself, boost your engagement, create a more impactful business and influential culture, as well as a few valuable resources to help you take immediate action. 


  

Brand to Make Life Better is a smart and motivating way to learn the key ingredients needed to get crystal clear on what your brand stands for, what problems you solve, and most importantly, what makes you The First, The Best, or The Only. 

  

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit.

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Language Spoken

English

Travels From

Nanoose Bay, British Columbia

The Next Big Thing

Top Trends from Today’s Leading Experts to Help You Dominate the New Economy.

Sitting on the Fence

"The book is based on a love story - of how Isabelle and I came to be - and I am also using our story to share my realizations, learnings, and ideas about the power of love. Love comes from within and it is all seeing. It is not ""just an emotion"" or something to rely on others to fulfill for us - it is a state of being. A big part of our internal make-up that allows us to connect and relate to people and things. "

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