"The world we have made as a result of the level of thinking we have done thus far creates problems we cannot solve at the same level of thinking at which we created them."- Albert Einstein

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David Saxby

Innovation Expert | Marketing Specialist | Business Sales Guru

David delivers practical, thought-provoking, inspiring and entertaining presentations that provide insight into how individuals, teams and organizations can ignite innovation and achieve unparalleled success in their marketplace. He always studies the current challenges of his audience members to ensure that he meets and exceeds their expectations and aspirations.

David inspires, motivates, engages and challenges audience members to look beyond the status quo and discover their unique talents and business value. He shows them how to find creative solutions, and to identify new sources of business through utilizing innovative marketing and sales approaches.

A speaker, trainer and a sales and marketing consultant, he combines hard-learned lessons from his experiences in the marketing and advertising world with his superior knowledge of social media. He can help create visionary business leaders through his presentations.

David’s first company grew from one man to a full service advertising agency in less than two years. He followed that success nurturing his company through a major recession in the 80’s and grew into one of western Canada’s leading marketing communication firms with a staff of 20.

Over the past 25 years, he has delivered presentations to thousands of business people, ranging from front line teams to home-based entrepreneurs, senior executives, professionals and the not-for-profit sector.

He has worked with a wide range of industries including:
Land development
Real estate, construction
Media and Marketing
Professional Services
Small Business

David is a founding Board Member and Past-President of the Calgary Chapter of CAPS and a Past National Director of CAPS (the Canadian Association of Professional Speakers). He is also a Past Chair of Calgary’s Small Business Week. He is co-author of four books: Customer Service Goldmine, Sales Gurus Speak Out, Quantum Success and Foundational Success.

Topic Presentations

72% of senior executives named innovation one of their top 3 priorities, according to a recent Business Week Survey, yet the majority say that they are unhappy with their company's performance in this area.

In today’s highly competitive world, having systems and processes are critical to the success of a of your business or organization… but your greatest asset is people... people with the right mindset. In turbulent times when we are short staffed, under budgeted and over stressed how can we ensure we are getting the best results from our greatest asset when we are leading a team? The keys to leadership success are communication, engagement, and the ability to create an environment where innovation thrives.

In this presentation, you will have the opportunity to discover how you can increase creativity, generate ideas easier and faster, engage your talent and create innovative solutions to challenges.

You will learn:

  • how to Stimulate New ideas, seeing challenges through fresh eyes, the Process of how our mind solves problems,

  • six essential skills for creating new ideas and taking Action,

  • how to recognize, understand and communicate with different thinking styles to effectively engage our greatest Resource - people,

  • how to Keep Innovating by creating a more innovative culture.


Einstein once said, "The world we have made as a result of the level of thinking we have done thus far creates problems we cannot solve at the same level of thinking at which we created them." To create new levels of thinking we need to learn how to boost our brainpower and develop new habits on a daily basis. For every additional year of education, people reduce their risk of Alzheimer's symptoms by 20%. If you want to avoid brain atrophy, you've got to exercise your mind on a regular basis. The mechanism by which the brain is able to learn, remember and think is the synapse, the connection that allows one brain cell to communicate with another.

  1. Visualize! When Einstein thought through a problem, he always found it necessary to formulate his subject in as many different ways as possible, including using diagrams. He visualized solutions, and believed that words and numbers as such did not play a significant role in his thinking process.

  2. Play a little Mozart - IQ tests were administered to 36 college students after they listened first to a sonata, then a relaxation tape and finally nothing. Following their encounters with Mozart, students scored nearly 10 points higher -the boost in brain power only lasted 15 minutes but researchers hypothesize that earlier and longer exposure as children could have more prolonged effects. Gordon Shaw, a University of California, Irvine, physics professor involved in a study of the effects of music on the brain, believes that the structure of Mozart's music may trigger a series of neural firings in much the same way that a vibrating piano string causes neighboring strings to vibrate.

  3. Experience - firsthand or secondhand (such as reading, listening or seeing) firsthand experience is superior. A Chinese proverb states: I hear: I forget. I see: I remember I do: I understand. One of the principles of Toyota's success is their team is encourage to go and see (the Japanese term is "genchi genbutsu").

  4. Personal contacts - associate with creative people. Children - play the association game - look at something with a child - ask what does this look like to you. As adults we tend to hang around with the same people all of the time at work and in our social life. The next time you go to a function, networking event or even walk through the office, meet someone new and talk to them. You never know what you will discover - something in common, a new idea ... the possibilities are endless.

  5. Question Your Assumptions - List everything about your situation that you know to be true - no matter how small or insignificant. Now question each assumption. "Is that really so? Does it have to be that way? How could it be done some other way?"

  6. Participate in Hobbies - hobbies can engage your brain in a different way from your daily routine. Brain Joggers - practice solving puzzles like sudoku, crossword puzzles, anagrams (word puzzles), pictograms.

  7. Brain bank - keep your ideas in a folder, or a jar, or box and refer to them when you are stuck or your are looking for some creative input. This is just like having money in a saving account.

  8. Focus on Your Passions– Researchers followed a group of 1,500 people over a period of 20 years. At the outset of the study, the group was divided into- Group A 83% of the sample, who were embarking on a career chosen for the prospects of now in, order to do what they wanted later, and Group B, the other 17% of the sample, who had chosen their career path for the reverse reason, they were going to pursue what they wanted to do now and worry about the money later. The data showed some startling revelations - At the end of the 20 years, 101 of the 1,500 had become millionaires. Of the millionaires, all but one-100 out of 101-were from Group B, the group that had chosen to pursue what they loved. The key ingredient in most successful projects loves what you do. Having a goal or a plan is not enough. Academic preparation is not enough. When you love what you are doing you become more motivated, have more energy, feel more creative and daring, and you end up doing it better.

  9. Look at problems in many different ways, and find new perspectives that no one else has taken - Leonardo da Vinci believed that, to gain knowledge about the form of a problem, you begin by learning how to restructure it in many different ways. He felt that the first way he looked at a problem was too biased. Often, the problem itself is reconstructed and becomes a new one.

  10. Catalytic Combinations: form relationships and make connections between disassociated subjects - Combine, and recombine, ideas, images, and thoughts into different combinations no matter how incongruent or unusual. Use 2 columns of words, use a phone book or a dictionary and flip through pages at random to see what sparks a new idea. Samuel Morse invented relay stations for telegraphic signals when observing relay stations for horses.


A limited budget does not mean your marketing ideas have to be limited. Shoestring Marketing is about making more money with less effort. It's about growing your business without spending unnecessary marketing dollars.

Marketing on a Shoestring is a dynamic keynote address or a participative workshop. For the best effect, employ David to deliver a keynote followed by a workshop.

David will articulately and authoritatively introduce you to thinking beyond conventional marketing and looking for unique opportunities. It's more about having an innovative mindset than it is about budget.

We are presented numerous opportunities to market our businesses but we often fail to recognize them. Every interaction you have provides an opportunity to build public relations and business growth. These interactions could be with prospects, current customers, past customers, family and friends, your community, professionals - your lawyer or accountant, networking clubs, colleagues, etc.

Customers interact with you through many channels: telephone, email, advertising, direct marketing, public relations, sales, the web and social media. The secret is to create meaningful interactions with these people. Focus on ensuring that each interaction is consistent with your brand and provides value by making meaningful contributions to their lives and their businesses.

Develop an Integrated Approach.Make certain that everything you do has the same look and feel and communicates a consistent message. Every interaction with your customer should reinforce your brand, and the promise it delivers, from the initial contact to the confirmation of the sale and the follow-up. Your marketing should support the sales process and visa versa. To learn more read the chapter on 'Integrated Sales and Marketing' in "Sales Gurus Speak Out."

  • Create Strategic Alliances to penetrate a market where you have limited exposure. Find an individual or company that is connected in the industry that perhaps has a different expertise than you do, align your business with theirs to provide a more in-depth service for the customer.

  • Find a Champion that is supportive of your business and who is able to connect you with key decision makers. They could be an existing customer, a retired business person, a member of an association you belong to, a prominent individual in your community or an individual in a related business. The aim is to connect with their network and expand yours. Nurture the relationship by keeping them in the loop with your business plans.

  • Befriend Your Competitors. Many established businesses will refer customers to a competitor when they don't have time to handle the business themselves, or when the customer is too small for them to service profitably. You can get that business simply by staying on a friendly basis with your competitors.

  • Bundle Your Services With Other Businesses. Bring together a group of businesses and pool your funds. Think of other complementary businesses that are also targeting the same market as yours. Accountants could partner with financial planners and lawyers. Can you jointly run an event or attend a tradeshow? Can you share the costs of a direct mail or advertising campaign and then share the customers? Who can you partner with?

  • Get More Mileage For Your Dollar: Use Contra Promotion. Find another business that wants to connect with your target market, one that is a natural fit with that market. Trade promotional opportunities; swap promotional literature, put their business cards or brochures on the counter in your business. Make certain that your promotional partner provides the same level of service as you do – i.e. if your product/service is first class then theirs should be too.

  • Barter. Is there a business that you use as a supplier that might need your services? Can you exchange services? Think about all the assets that you have to barter with. You have products and services, customer contacts, intellectual property, personal contacts, your staff. Time and money are interchangeable - when you're short of one, spend the other.

  • Use Other Peoples Money: Coop Advertising. Does your business promote a product or service that is produced by a manufacturer or supplier? If so, you have a perfect opportunity to ask them to support your marketing efforts. Your suppliers have a vested interest in your success. They can provide you with funds, equipment, staff, discounted offers and even contacts or referrals.

  • Small Ads, are just as effective as large ads. A 2/3 page magazine ad costs less than a full page. The 2/3 page ad still dominates the page without the added cost. Also, if you commit to 6 or 12 month contract, with an advertising media, it reduces your cost per ad.10. Model Success - Look Inside and Outside of Your Industry. A lot of what you want to achieve in your marketing have already been done by someone else. Look for successful businesses inside and outside your industry and model their successful ideas, process or techniques. Model business, or sales and marketing processes; advertising concepts; customer service, loyalty, reward or referral programs; website concepts; promotional literature and direct marketing concepts.

  • Use social Media.  Don't let a limited budget deter you from being innovative with your marketing and increase sales. Reposition yourself versus your competition, compete by changing the rules – think beyond conventional marketing and looking for unique opportunities and possibilities and you will successfully be  Marketing on a Shoestring.

How do successful marketers create “Brand” recognition in our over-communicated marketplace?

What ‘actionable strategies’ do you need to develop promotions that ignite powerful responses with

your customers?

Whether you are retailer, or marketing business to business, powerful communication begins with a strategy that articulates your value proposition consistently throughout every customer touchpoint: direct marketing, point of purchase, advertising, public relations, social media, and sales. With the introduction of “social media” many organizations have abandoned marketing methods, that worked, in favour of “social media”. As a result many organizations have failed to market themselves effectively, employees feel frustrated, sales opportunities are missed, and customers feel unheard.

In this presentation David reveals the secrets of marketing masters and the keys to ensure your

communication zaps through the clutter to reach your customers... cost effectively, building

loyalty and creating an unforgettable customer experience.

Marketing in the New Millennium outline: 

  • Strategies for Success - Combining Traditional and Social Media

  • Position Your Concept in the Customer’s Mind - Using Traditional and Social Media

  • Advertising, Public Relations, Sales, Sales Promotion and Social Media

  • Resources - Using Your Time, Money and People Effectively

  • Keep Your Competitive Edge - Use the Integrated Approach to Marketing.

What does every successful organization do to inspire their sales teams to succeed with every customer contact? How do you motivate your sales team to attain excellence in prospecting, overcome their fear of cold calling and increase their closing ratios?

Understanding your customer’s needs is the foundation of every successful selling organization. Too often, inconsistent, inappropriate communication of your marketing message can stop the sales process --- dead.

The Result: Customers are confused by your message, don’t trust your brand and are resistant to your sales efforts. The Solution: Speaking with “One Voice” throughout your marketing and sales activities. No matter the message. No matter the messenger.

The customer experience is focused on their needs, not yours and is consistent through every ‘touch point’. In The Integrated Approach to Sales and Marketing David reveals the secrets on how to master your selling by making every sales contact an opportunity to create an unforgettable customer experience.

Let David show you and your team how to win customers through reinforcing a familiar message that motivates them to buy, creating loyalty, referrals and repeat sales.

Ignite Powerful Sales Results will explore:

  • Strategies for prospecting and qualifying customers

  • Personality styles of Buyers and Sellers

  • Assess your customer’s needs

  • Recognize Buying Signals and Confirming the Sale

  • Keep your customers for life.

What does powerful presenters do to challenge, inspire and motivate their audience? What are the keys to emotionally and intellectually connect with every audience? There are three things to aim at in public speaking: first, to get into your subject, then to get your subject into yourself, and lastly, to get your subject into the heart of your audience.” Alexander Gregg (1819-1893).

In today’s fast paced business world being a good presenter is a necessity, not an option. Effective communication is key to job promotions, more sales and better relationships. Whether you’re pitching your services to a new account, presenting a formal report to management or speaking before peers, discover how to present, persuade, and win more business.

In Add Spark to Your Sales Presentations, David reveals the secrets of creating and delivering powerful presentations that speak to the heart of your audience. He’ll give you the keys on how to minimize your nervousness, avoid some common mistakes, and adapt your presentation for every audience.

David reveals the essential components of an effective presentation and shows you how to keep the audience’s interest to the very last word. And, Add Spark to Your Presentations will show you how to maximize your audience’s experience and avoid ‘Death by PowerPoint’.


  • Start With the Audience and Their Needs

  • Plan your Presentation

  • Applying Presentation Skills and Techniques to Enhance Your Presentation

  • Recognizing Styles and Adapting Your Presentation

  • Keep Your Presentation Hi-Touch.

“Alliances have become an integral part of contemporary strategic thinking.” Fortune Magazine

What can you do to take advantage of one of the fastest growing trends in business today? How can Strategic Alliances promote your brand and increase your marketshare?

Strategic Alliances can improve competitive positioning, provide access to new markets, supplement critical skills, and share the risk or cost of major projects. Most companies already have existing relationship that could form strategic alliances.

What they often don’t understand is how to leverage their skills, talents and abilities to position their company as an attractive Strategic Alliance opportunity.

In Building Strategic Alliances to Promote Your Brand, David reveals how to quickly identify which customers, suppliers, competitors, learning institutions, and/or government body is the right fit for creating an alliance. He will give you the essential elements of what makes a successful Strategic Alliance.


  • Strategic Alliances Benefits

  • Preparing for Strategic Alliances

  • Alliance Challenges and Expectations

  • Resources for Creating Successful Outcomes

  • Keeping Focused on Your Strategy.


72% of senior executives named innovation one of their top 3 priorities, according to a recent Business Week Survey, yet the majority say that they are unhappy with their company’s performance in this area.


In turbulent times, when we are short staffed, under budgeted and over stressed how can we ensure we are getting the best results from our team?


When it comes to being more innovative your greatest asset is your people…people with the right mindset. The keys to leadership success and innovative solutions are: communication, engagement, and the ability to create an environment where innovation thrives.  In this presentation you will have the opportunity to discover how you can increase creativity, generate ideas easier and faster, engage your talent and create innovative solutions to business challenges even in turbulent times.


As a leader you will gain:

  • Insights into of how to create a “safe space” to inspire innovation,

  • Strategies for fostering an inclusive behavior engaging every employee in the process of innovation,

  • Knowledge of different innovator styles and how to work with them,

  • An understanding of how our minds work and the ideation process,

  • Techniques for leading the process to achieve practical, innovative results,

  • Strategies for ensuring team members learn from mistakes and leverage the outcomes,

  • Ideas you can use to keep innovation going even in challenging times.

Your organization will benefit from:

  • Empowered leaders

  • Greater engagement and workforce participation

  • Individuals and teams who are more innovative

  • Increased retention, employees satisfaction, and people who have a sense of contribution

  • A better, more productive, place to work

  • Better products and services, as well as more loyal customers


About David Saxby

David Saxby is a catalyst to creativity and innovation. He delivers practical, thought-provoking, inspiring presentations that drive individuals and teams to achieve unparalleled success. A professional speaker, business consultant, and an entrepreneur, for over 30 years, David is an advertising Creative Director and an expert in leading creative teams.

As an entrepreneur David grew his first company from a one person creative studio to a full service advertising agency in less than two years. He followed that success, nurturing the company through a major recession, to grow it into an award-winning marketing company with a staff of 20. He has worked with a wide range of industries including: IT, telecommunications, land development and real estate, construction service and supply, energy, transportation, manufacturing, media and marketing, education, professional services, all levels of government, numerous not-for-profit organizations and small business.

Companies rely on David when they need to improve productivity and communications. He is highly regarded for his skill in assessing problems and helping companies to reach strategic objectives. David has worked with a wide range of industries including: IT, telecommunications, land development and real estate, construction service and supply, energy, transportation, manufacturing, professional services and small business.


David is a Past-President of the Calgary Chapter and a Past National Director of CAPS (the Canadian Association of Professional Speakers). A co-author of four books, and he has been quoted in The Financial Post, Business in Calgary, the Calgary Herald “Capital Ideas”, The Edmonton Journal, and numerous other publications. He has also been a guest on Global TV, City TV’s Breakfast TV, Voice America Business Radio and BlogTalk Radio, New York.


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