Nolan Crouse

Elected Official - Leadership, Change Management and Cannabis Legislation Expert

Nolan Crouse is a keynote speaker, workshop speaker and training facilitator on the topics of bullying, life lessons through hockey, cannabis and communities, leadership and the requirements to become an elected official in today’s environment.  Throughout his career Nolan Crouse has worked with politicians, coaches, associations, and corporations to assist others in achieving success in their endeavors. Nolan Crouse is an award-winning Forest Products Executive, former Mayor and hockey guru from St. Albert, near Edmonton Alberta. Nolan Crouse has coached hockey for 30 years including numerous players who played in the NHL including first rounders Joffrey Lupul and Kyle Chipchura and entertains audiences with some entertaining stories that illustrate the necessary steps individuals need to take to advance toward a person’s goals.  Crouse is also an expert on the effect of the new cannabis legislation on Canadian communities. 

With the evolution of social media over the past decade and the impact that new technologies have on bullying, elected office, business and leadership, it is important to hear from someone who has lived, coached, managed and experienced it all in hockey, business and elected office during these unique times.  Additionally, Crouse is a Professional Master of Ceremonies and for anyone who needs an MC and/or Auctioneer, he is also a certified Auctioneer through the Auctioneer College of Canada.   

Nolan Crouse spent 35 years in the Forest Products Industry in Alberta and Pennsylvania as a business executive in the lumber, fiberboard, packaging, pulp and toilet tissue industries with Procter and Gamble, West Fraser Timber, Alberta Energy Company and Sunchild Forest Products.  He spent 30 years coaching and managing hockey clubs, including the Fort Saskatchewan Traders of the AJHL and was the first Head Coach and General Manager of the Brooks Junior A Franchise in Alberta.  He followed those careers by serving St. Albert City Council for 13 years including 10 years as Mayor plus 5 years as the Chair of the Board of Directors of the Capital Region BoardNolan Crouse holds an MBA degree in Community Economic Development, is a Chemical Technologist, is a Queen’s Jubilee Award recipient in addition to a recipient of the prestigious Key to the City of Wilkes Barre Pennsylvania.  He and his wife have 3 adult children and 5 grandchildren, all living in St. Albert

Topic Presentations

We are in a time of questioning just who to follow.  White-collar leaders are going to jail, professional athletes are holding out for more money, musicians are in court, church leaders are in damage control and politicians are accused of sexual misconduct.  Movie stars of course are doing all of the above. Oprah Winfrey took 9 minutes & 40 seconds at the recent Golden Globes to give her latest speech.  She was immediately hailed by many as having the ability to be the next President of the United States. And it gave the “me too” movement more strength. The battle for air time and attention sought on Facebook, Twitter, Youtube and Instagram is only 10 years old. A tweet can become the direction of public policy or a 10 second Youtube video may be the beginning of the next scandal.

Business leaders are describing a deteriorating confidence in societal leadership along side technological and social consequence uncertainty. Influence is becoming more about air time and less about knowledge as leaders seek air time on twitter, on Youtube, at rallies, dancing in end zones and on camera inside our political institutions; now prime time theatre.  It matters not if something is right or wrong, it matters that something is said or done over and over again to make it appear either right or wrong. There is a saying “If a tree falls in the forest and no one is around, did it make any noise?”  Creating noise is what many of today’s leaders do as everyone learns that “the world is really run by those who show up”.

Nolan Crouse understands the relations between different levels of government and the roles they play when new laws are passed and new governments are elected. He also understands how government agencies, businesses, associations & non profits must position themselves in order to be heard. In this presentation, Nolan Crouse assesses goals, policies and officials who can play a role in assisting an organization to climb the networking latter within any government through strategic communications.

In 2007, St. Albert, Alberta had 22,000 “doors” and soon-to-be-elected Mayor, Nolan Crouse, chose to ring the doorbell of each of those 22,000 doors.   At that time, Twitter and Facebook were in their early days and campaigning was old fashion door knocking, lawn signs and newspaper ads. Following were 10 years as Mayor with 2 re-elections where the bullies plotted and reeked havoc in attempts to discredit, defame, and harm Mayor Crouse with various motives in mind.  Lawsuits, countless websites, blogs, Freedom of Information (FOIP) searches and bullying through newly found tools such as Facebook and Twitter.  Such bullying is becoming a norm within politics of this century and is being discussed.

There are also political action committees, organizations, adhoc groups and individuals who are intent, in some form, of influencing the political processes of all orders of government.  These relentless tactics persist and is compounded by the fact that the historically-objective journalist is becoming a thing of the past. This is also a time when business leaders are expressing a deteriorating confidence in its governments and is further complicated by technological uncertainty and social consequences uncertainty.  There is an ever-increasing need for objectivity and data-based decision making.

What the future holds for public officials, board members, politicians and not for profit leaders as we enter the next decade remains uncertain.  Advocates will continue to find new and innovative ways to advance a view, a candidate, an ideology or a product and money to do so may not always be obtained or used in conventional ways. Speaker Nolan Crouse uses the lessons learned to speak about how these experiences may be affecting careers and organizations.

In November, 2017 the Canadian Members of Parliament passed a Government bill to legalize cannabis and have subsequently sent the legislation to the Senate for debate. As Canadians and businesses come to grips with the impact of this new legislation, the federal government announced that it will release 75% of the cannabis excise tax revenues to assist other orders of government who are on the front lines of legalizing cannabis.  With this, the feds acknowledge that there will be implementation costs being borne by others and there will indeed be millions of dollars in tax revenues collected as a result of the legislation.

Opportunities appear to be plentiful.  From security companies to air conditioning installers, to the lighting industry, there will be some who will capitalize on the new cannabis reform.  Much of what was underground money will now end up in the coiffures of the private sector, instead of the underground.  Of course there will be winners, losers and lots of stock trading.  One can only hope it results in the intended consequences. It has taken nearly a century for Canadians and Americans to come to grips with the upside and downside of marijuana within their two countries.  It may very well take another century to establish the effects of these current changes that are being introduced in North America this decade.  The plan of course is to shut down the illegal trade, close the illegal dispensaries, reduce incarceration, unplug the courts and address any criminal activity in a more focused way.

Coaching hockey at all levels from Junior A to Senior Men’s, from Mighty Mights to Midget AAA, brings with it stories, challenges, suspensions, rewards and more.  There is a tremendous blend of sacrifice and reward to allow anyone to able to coach for 30 years and similarly, tremendous sacrifice and reward for players like Joffrey Lupul and Kyle Chipchura to become both NHL first rounders.  The stories are plentiful as are the life lessons. Everyone is up for a hockey story from those such as Meghan Mikkelson, Jarome Iginla and Shannon Szabados, all Olympic Gold medalists.  There are also stories that cannot be told, but those that can be, provide an insight to the sport and insight to a Coach; insight as to what it takes to advance to the level of being able to make a living coaching hockey, our national sport of preference.

The stories of trials, losses, tragedy, humour and bad trades all allow for entertainment and lessons. Nolan Crouse shares some of these stories, a world that he left behind when he decided that life after hockey of having “arrows” always pointed at him as a Head Coach would be better if those arrows were aimed at him as the Mayor of St. Albert where he spent 10 years.  From his 3 decades as a Forest Products manager to 3 decades coaching hockey, Nolan is well known in the circles of business, sports and politics and speaks about blending it all together.

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