How to Promote a Keynote Speaker?

  • Ask your Keynote Speaker, wherever possible, to create a short video for your conference website to entice potential delegates to register and attend. Be sure to offer the titles of the books that that have written and how to obtain them for the delegates that want to prepare for her/his keynote. Ask the speaker to use their social media to help promote your event.
  • Be sure that the title of the keynote has “Zip” It should be short, and clever. Follow it with a subtitle that explains the benefit of the session. Here’s an example: Sell More. More Often, Five Easy Steps to Increase Your Profit.
  • Be sure that the topic fits within your conference theme. Better still, if it is an opening or closing keynote, use the same title as your conference theme. Good keynoters can adapt their presentation to your desired topic.

Use Your Conference or Business Website To Create a Buzz For The Event

Your website is a great tool to introduce your professional speaker to your potential audience. Share articles, promotion tools and blogs provided by speakers, or your organization and make sure you post them to your event or organizations LinkedIn and Facebook company pages.

  • Come up with or provide us and the speakers with a #hashtag that we can share on social media for your organization and/or event. Use our hashtag #SBCspeaks to gain followers and attention for the event. The Speaker may also have a #hashtag that you may want to include on the social media output.
  • Post a detailed description of the session and the professional speaker on your site and social media profiles.
  • Include photos and videos of the speakers in action.
  • With the permission of the speaker, record her/his session and make it available to delegates after the presentation. This can be useful to delegates that want to learn more about the topic.
  • Use a web chat room with your presenter with some time to chat with your members. Many will have questions both before and after the presentation.
  • Invite your keynote speaker to craft a customized article for your group and post it on your website. This helps build your keynote speaker’s credibility.
  • If your keynote speaker has published books use them to build excitement for the presentation.
  • With the permission of the speaker, offer attendees a book when they register.
  • Share all this information on social media. Ask us to share your event on our social media pages and help promote your event, we will always help you and the event gain popularity!
  • resources for your event.

Using Social Media For Your Event

Encourage delegates to take pictures or videos and use predetermined #hashtags and tweets for the event. Sense of community for the event – Facebook groups, Instagram, Twitter and Snap-Chat all help promote the event before and after it occurs. Collaboration and community focused planning. Get all organizations including our bureau to help promote your event and the speaker on social media.

How To Invite Media To Publicize Your Event?

  • Prior to the event, send a short news release to the editors at local daily newspapers and industry-related publications. Invite them to attend the event and make sure they get a copy of the program and other promotional materials. Contact local print and broadcast media to arrange interviews for your speaker and your key association leaders.
  • Find out when your keynote speaker is going to arrive and leave when they are available for interviews. Keep a close eye on the news the week of your event. Is there a way to tie your speaker’s expertise into a current news story? For example, if your keynote speaker’s area of expertise is cyber-bullying, perhaps they can talk about the latest reported incident example about how a person was vilified through social media. If you want local media to cover the speech, identify a good news angle and pitch it. Think about what events would generate good photos or visuals for television cameras. Make follow-up calls to journalists to invite them.
  • On the day before the event, send out a media alert explaining the who, what, when, where and, most importantly, why their audience needs to know about your event and your keynote speaker.
  • Be prepared for the media when they arrive. Have one of your staff or a trusted volunteer dedicated to welcome, escort and introduce them to your speaker. Have a good place in mind to conduct interviews; have interviews take place in front of a conference banner for instance.