Communication, Marketing and Public Relations Expert
A dynamic, self-starter with over 25 years international experience across a wide spectrum of the tourism industry. Dr. Rachel Dodds has worked with hotels, large and small tour operators, tourism planners, sustainable tourism management and marketing projects, international development banks, landscape and park planning firms, governments, NGO’s, marketing organizations and hospitality and tourism attractions.
Rachel is currently the Director of Sustaining Tourism – a boutique consulting firm. She is also a full Professor at Ryerson University in Canada where she joined the Ted Rogers School of Tourism & Hospitality Management in 2006. From 2014-2018, she was the Director for Ryerson’s Institute for Hospitality and Tourism Research.
Having been trained to look at many different aspects of tourism, Rachel knows that sustainability means long term planning and management and that experience and understanding of diverse cultures and environments is a fundamental part of tourism. She also has seen many of the issues that lead to overtourism and understands how to avoid them. Rachel has furthered her understanding of the industry through both her personal and work travels. She has now has traveled extensively to six continents and over 80 countries.
Rachel has two specialties within the tourism industry:
Sustainable/responsible/eco consulting – strategy, development, environmental management, research, auditing, business planning, marketing and communications. She has undertaken a range of tourism development and marketing consulting assignments both alone and in cooperation with other companies.
Communication, marketing and public relations implementation including speaking engagements. Her experience includes non-profit organizations, tour companies, accommodations and entrepreneurs.
Rachel holds a PhD from the University of Surrey in the UK and a Master of Tourism Management from Griffith University in Australia. She also holds an undergraduate degree in sociology (honors) and political studies as well as a business management diploma from SAIT.
She has taught globally, delivering classes on sustainable tourism, marketing strategy, research, ecotourism/adventure recreation, tourism policy, destination marketing and strategic business development. In addition to giving lectures on sustainable tourism, over tourism and urban sustainability, she has guest lectured at events and conferences worldwide and contributes to the tourism community.