Marketing, Networking and Social Media Expert
Randal Craig has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released “Everything Guide to Starting an Online Business”, and speaks across North America on Social Media and Web Strategy. Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” firm, and was an executive at an American public company.
Randall is the author of seven books, including the best-seller Personal Balance Sheet, the Online PR and Social Media series, Social Media for Business, and the Everything Guide to Starting an Online Business. He has appeared on numerous TV and radio shows, and has been profiled in all national media. Randall speaks often on digital strategy and social media risk, blogs for the Huffington Post, and hosts the weekly interview show Professionally Speaking TV.
Randall has held leadership roles on a number of boards, and has earned a CFA, MBA, CMC, CSP, and a Black Belt in Karate. Randall Craig helps organizations and individuals move the Social Media strategy airplane from 30,000 feet to landing. He shares practical, been-there-before advice from his 23 years of Web and Social Media experience as a Consultant, Senior Executive, Entrepreneur, Best-selling Author (and Black Belt in Karate). He does this for 12-person teams, 800-person webcasts, and at conferences with over 1500 people in the audience.
There are over 500+ social media sites - yikes! So how should they be embedded - or not - into your overall strategy? How can you reduce exposure to identity theft? How do you reduce service costs, while keeping up with the seemingly endless requirements to "engage"? And how do you measure results? The presentation content is customized to the audience:
For Corporations and Professionals: Seven social media strategies to grow your business - and avoid the risks. (Business Development, Recruiting, Internal collaboration, Risks and policy, Governance).
For Associations and Not-for-profits: Harnessing the Power of Social Media to improve member engagement, development and marketing. (Stakeholder engagement, fundraising, Online PR, Risks/policy, Governance, event marketing)
While most people work hard at becoming trusted advisors, becoming a "thought leader" is far more difficult - and in today's world, more strategic than ever. Based on the research in his books, Randall will share some of the newest thinking on how to use content, digital, and marketing automation to build your business - and practical tips on how to get started.ass.
From augmented reality to social-CRM integration to machine learning and AI, new technologies are changing the competitive landscape. At the same time, pressure to cut costs, deliver greater value, and be more responsive are forcing organizations - and individuals - to work far differently than before. In this presentation, Randall describes these trends and futures, and how to retool to differentiate, connect, and engage.
From augmented reality to social-CRM integration to machine learning and AI, new technologies are changing the competitive landscape. At the same time, pressure to cut costs, deliver greater value, and be more responsive are forcing organizations – and individuals – to work far differently than before. In this presentation, Randall describes these trends and futures, and how to retool to differentiate, connect, and engage.
A one or two-day deep dive into strategy and tactics
WHAT TO EXPECT WITH RANDALL: A customized presentation and easy-to-deal-with experience
A detailed questionnaire about your meeting objectives and audience
2-4 Interviews, to understand your priorities and audience issues.
Customized and updated presentation.
On request, a no-cost 60 minute webinar or movie-trailer video to help drive registration.
(Yes, I do rehearse.)
- Early arrival to meet attendees, listen to other speakers and weave this intelligence into the presentation. Early arrival also means early sound checks.
- A powerful presentation that keeps to your schedule.
- Additional learning materials are optionally available (eg books, etc)
- Will stay and spend time with attendees, answering their questions personally.
Extra value after the presentation:
- Optionally, access a custom-built web resource page.
- Download a one-page "Resource Sheet".
Is your organization socially synced? Is all that experimenting with Facebook, YouTube, Twitter, and LinkedIn resulting in growth? Or is it consuming your resources with a dubious ROI?
In this intensive, one or two-day workshop for leaders, learn how to build a best-practice-based Social Media strategy, including:
- How to use Social Media to leverage your organization's strategy
- Six proven models that can frame your Social Media strategy
- Connecting Social Media and SEO
- Monitoring and measurement
- Integration and productivity
- Risk mitigation
During this full day workshop, you will also learn:
- Models: Relationship Curve, Priority Planner, Price/Expertise/Trust, and others
- Social Media beyond marketing: Recruitment/Events/Advocacy/etc.
- Baseline capability vs campaigns
- Content Marketing
- A new model for Social Advocacy
- Tactics: blogs, twitter, video, other venues, and integration
- Old-tech: moving from email to CRM
- Options for community: in-site, public sites (Linkedin/Facebook) or outsourced
- Risk Planning Frameworks to develop policy and mitigate risk
- Annual planning agenda
- Social media budgeting
- Developing the next steps in your plan
Whether you are selling a product, a service, or yourself, the relationship will always cement the deal. In this presentation, participants will learn practical, hands-on tips for developing and nurturing relationships. This isn't "how to schmooze", but provides specific guidance on how to grow value and influence with others. This session starts the process of networking by providing tools for attendees to meet each other immediately… and gain greater value from the conference itself.
Social Media For Business
101 ways to grow your business without wasting your time This book provides specific strategies and tactics that focus on building business. In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues.
Online PR & Social Media
Build your reputation and engage your stakeholders Associations and Not-for-Profits are different. The need to keep multiple stakeholders engaged. Limited resources. And a (partly) volunteer workforce. Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account.
ou have spent an entire career developing your expertise, but how much have you invested in perfecting your resume? Many people will never get an interview call, not for lack of experience, but because they are unskilled at communicating their value. The Working Resume will help you build a resume that demonstrates your value.
- Branding | Marketing
- Business Growth
- Business Strategy
- Customer Service | Customer Loyalty
- Employee Relations | Employee Solutions
- Future Trends | Futures
- Media Relations | Public Relations
- Online Behaviour
- Social Media
- Teamwork | Team Building
- Tech Trends | Online Business
- Workplace Culture