Digital Marketing, Reputation Management and Technology Expert
Tod Maffin is president of ENGAGEQ Digital, a social engagement agency that helps such brands such as the Grey Cup, Mountain Equipment Coop, Pacific Coastal Airlines, Ivanhoé Cambridge, Abbott Pharmaceutical, OK Tire, and more. At ENGAGEQ, he leads a small world-class team of social engagement experts, developing digital strategies, driving social engagement, and helping our clients build measurable results. Maffin is also currently working with the British Columbia Institute of Technology to lead a passionate team of industry professionals who are currently developing BCIT’s Digital Design and Development program, producing the next generation of programmers, strategists, and designers.
Tod Maffin is co-author of TOUCH: Five Factors to Growing and Leading a Human Organization. His insights on the future of business have been covered by major media including the Globe and Mail, USA Today, CBC, the Huffington Post, and more. His energetic, upbeat, jargon-free and highly entertaining presentation style ensures that audiences are not only captivated and engaged, but entertained and motivated. He has addressed audiences around the world — from Stockholm to Berlin and from Romania to Australia — and is one of very few speakers capable of bringing an audience to their feet in a standing ovation at 7am.
In January 1999, he founded MindfulEye, an artificial intelligence firm that developed the patented Lexant technology to perform syntactic analysis on public opinion comments posted on the Internet and aired in the media, thus providing a “mood monitor” of stocks. MindfulEye went public in 18 months and precipitated a meteoric rise in his popularity as a technology futurist. Today, thousands of professionals in the international media, technology, and business communities follow Maffin’s insights. He continues to report on national technology trends on CBC Radio, is the past host of todradio dot com and Real Life Chronicles, and was one of the world’s first podcasters and webmasters.
Tod Maffin is also passionate about giving back to the community. He has worked with many non-profit organizations over the years. Today, he helps people who have become dependent on drugs or alcohol, where he answer phone calls to an anonymous addictions recovery phone line.
It’s the lifelong dream of all marketers — a channel that is always on, always converting. That’s the promise of the Bot Economy. Little surprise that heavyweights like Facebook, Snapchat, and Google are focused intensely on this space. How do brands compete in this lucrative channel, while still maintaining top-quality one-on-one service with their customers? And how do the top brands — from British Airways to H&M — use bots to drive more sales, with a lower cost of customer acquisition. In this revealing keynote, Tod Maffin will share insights his agency has learned around deploying bots that can sell your product, help serve your customers better, and gain a wider engaged audience. All without sacrificing what made your brand valuable in the first place. It’s an entertaining and information-packed session that will leave you perfectly positioned for the coming Bot Economy.
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce. In a world filled with complicated web forms and digital marketing services, we have lost the “human” element in how we run our organizations. In this keynote presentation, Tod Maffin identifies these problems in stark terms, then provides business leaders in all types of organizations — private to public sector, small to enterprise business — with real-world, tested solutions.
In this fast-paced glimpse at what the business landscape will look like in 2020, Tod Maffin breaks down the top consumer and corporate mega-trends and reveals how they’ll affect all organizations. How will this smartphone culture change how people make purchases? What creative employee benefits will you need in place to retain your key people? How will neuromarketing affect your sales plans? How will you combat loyalty-sniping apps? It’s a look at the what future holds for us all, solidly anchored in real-world business priorities.
In a dark room in New York City, three analysts spend their days poring over databases filled with seemingly random data about minor crime. But these analysts are among the city’s secret crime-fighting weapons, given that New York now exploits Big Data to look for minor crime trends. When a real-time spike is seen, the analysts dispatch officers to flood the area. It’s just one way that organizations are using Big Data to sell more effectively to their existing customers and, develop new product lines, and attract new businesses.
In this information-packed session using real-world case studies, Tod Maffin will help your audience understand what Big Data is, what it is not (perhaps more importantly), and explain the three keys to developing and using a Big Data implementation in your company:
- Ask What, Not Why
- The Problem with Human Intuition
- Identifying Which Decisions Big Data Can Help You With
So you’ve got a Facebook page for your brand, but it’s just not getting the traction you keep hearing about. You post something to your fan page and, a minute later, it’s already dropped off the bottom of your fans’ News Feeds. In this fast-paced seminar, Tod Maffin reveals how social media pros use Edgerank to keep their brand much more visible on Facebook’s all-important News Feed.
One thing is clear in this new world of social networks — tweeting just ain’t cutting it any more. Stations and shows are struggling to use social media to engage with and broaden their audience. In this no-sacred-cows session, Tod Maffin will show you how leading broadcast brands are exploiting social virality and connecting with their viewers and listeners.
Now that you’ve got your company’s social media platforms in place and staff trained, how prepared are you for when you’re attacked on those same platforms, either by angry customers, Internet “trolls,” or ill-informed pressure groups? This session can work as a full keynote, an interactive workshop, or intimate session for senior leaders.
Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns. By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets.
In this era of the empowered consumer and websites that report the lowest prices on everything, it’s critical that organizations be proactive in deploying specific tactics aimed at earning and cultivating brand loyalty. In this presentation, Tod Maffin demonstrates how quickly loyal fans fall out of love with their “favorite” brands and offers precise action steps that need to be taken in order to maintain that loyalty.
Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns. By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets. He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization. And, using his methodology, he’ll detail for your attendees each of the six action steps required for launching an impactful and measurable viral campaign You will never look at a viral campaign again the same.
Using the same websites that your civic stakeholders are already using, you could be helping lead the dialogue, getting important information to people, collecting opinion on issues from zoning to schools to property tax. And all with safe, secure, and standards-compliant tools. Tod Maffin will show your attendees how successful cities and communities your size are already using mobile and social media to be more effective in their communications, cutting costs, and — most importantly — developing an engaged and active citizen base. Maffin will break down three successful campaigns for re-election and walk your group how the elected representative used specific digital tactics.
Leading the Facebook Generation: How to Manage, Inspire, and Retain the Generation-Y Millennials. Tod Maffin will show your delegates the key ways your business must change if you want to engage and retain this new, young, and energetic workforce. From developing personalized benefits packages to learning an entirely new leadership model. You’ll see real-world case studies of what works (and examples where attempts to manage this generation went spectacularly wrong) and will walk away with a detailed online kit of resources, additional articles and reports, and notes of the presentation.
Once the founder and CEO of a multi-million dollar technology firm, Tod Maffin's workload and always-on personality finally caught up with him and over the following years, he was crippled by a devastating depression and addiction — all the while struggling to appear to be productive to employers and colleagues, and happy and healthy to his friends and family. In this provocative keynote speech, Maffin will reveal to your delegates how this always-connected landscape has seduced all of us into endless multitasking and infinite email — all the while pretending that this increasing workload is the best thing for “productivity.” Maffin will outline his own bold strategy for bringing mental health discussion out of the shadows in a way that will challenge your attendees for years to come. His story is emotional — at once funny and poignant, sad and hopeful. Nearly all audiences give him a standing ovation for his work on the podium. He has spoken for the Canadian Mental Health Association, universities, companies, and more.
Vancouver, British Columbia
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce: Hiring is done by automated keyword searches. Offices have regressed to sterile, highly controlled environments. Staff rely exclusively on template responses. Websites are designed for search engines, not people. Leaders are focusing on arbitrary and antiquated "best practices." In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.
It's an ordinary Tuesday — until suddenly your phone starts ringing, email fills up, and your boss walks in to ask to speak to you. Without you knowing it, your organization has been "bashtagged" — attacked on Twitter. And now, that clever campaign you thought would win you awards is going up in smoke. And worse, actually turning people against your brand. In this easy-to-read 40-page ebook, you'll find out the four stages of a Twitter attack, how best to respond, learn from case studies of other organizations who've been attacked, and discover the best monitoring solutions.
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