How do business owners put their best foot forward, virtually? In this award-winning talk, Adam sheds light on this crucial question of the digital age that examines the ways in which we can make the most of our time online. There are half a billing tweets, 100 million posts on Instagram per day. The war on digital imprinting, marketing and fighting for engagement can’t be afforded to be missed.

Harnessing the power of your online properties has never been more important. Through The Art of the Possible, Adam Rodricks guides you through the do’s and don’ts of online interaction on the web, social and search. Every company is going to have an opportunity to be memorable – but will it be for the right reasons? Based on data from real-life case studies on companies and individuals who have moved the needle online to establish themselves and drive purchase decisions. In this highly interactive presentation, Adam guides you through the trends that are already upon us in market and are here to stay.

Key take-aways:

• Understand the ever-changing digital landscape online, as brought about by the pandemic but persistent ever since.
• Leave with actionable takeaways for newcomers and online veterans alike to grow meaningful influence with every interaction online.
• Understand consumer behaviors that trigger engagement.
• Harness the power of employee advocacy and testimonials: micro-influencing through case studies on consumer trust, loyalty, and action.
• Learn 3 actionable takeaways to future-proof your personal or professional brand to differentiate as we establish a new normal.
• Engage in an interactive activity to ensure every participant leaves with actionable insights to further business online.

They say hindsight is 2020 but there was absolutely nothing in our fields of vision, past, present, or future that ever gave us so much as an inkling of what we had in store for the 2020s. A global pandemic, economic collapse, and calls for racial equality: but we know the night is darkest before the dawn.

And through this darkness shone new stars, who rode new trends to new heights. With more divisions in our society than ever before, companies and their stakeholders must focus their brand position to appeal to the trends that are shaping perspectives. This is a discussion about what we’ve observed online in recent years, and which of these emerging technology trends are most likely to influence us in the post-pandemic world. Based on data from real-life case studies on brands and individuals who have moved the needle online to establish themselves and drive purchase decisions, Adam Rodricks guides you through the trends that are already upon us in market and are here to stay.

Key take-aways:

• Harness the power of micro-influencing through case studies on consumer trust, loyalty and action.
• Understand the ever-changing landscape online, as brought about by the pandemic but with the staying power to affect us in the years to come.
• Learn 3 actionable takeaways to future-proof your personal or professional brand in this ever-changing Digital environment (read: let’s avoid getting canceled)

In the past, personal branding was a privilege of kings, queens, and influential figures. Their lives and choices were the subject of widespread fascination. Today, in the digital era, this concept has expanded to everyone.

We’re now deeply connected through the internet and social media, closely following not just celebrities but also friends, business partners, and favorite companies. It used to be the company reputation online that mattered most, but we are quickly shifting to the people of the organization, who they are, what they stand for and if we trust them to collaborate.

This shift signifies an end to traditional methods like CVs for job applications, as personal experiences and understanding become key in business relationships and decisions. This presentation explores the transformation from historical personal branding to its vital role in modern professional success, examining the dynamics of hiring, business relationships, and decision-making in the context of personal narratives and reputations.

Key take-aways:

• Understand how personal branding has evolved from a concept exclusive to high-profile figures to a fundamental aspect of professional identity in the digital age.
• Explore how personal branding is reshaping the hiring process and consumer decisions with social media profiles and personal narratives gaining precedence over traditional resumes.
• Gain insights into how personal experiences and individual reputations are becoming pivotal in forming and maintaining business relationships, overshadowing traditional corporate reputation.
• Learn effective strategies for developing and maintaining a strong personal brand that can positively influence stakeholders for business success

With half a billion tweets published every single day, honing your communication skills has never been more important. With millennials and gen Zers prioritizing authentic interactions more than ever, it’s no longer enough to be a part of the conversation. Every company is going to have an opportunity to be memorable – but will it be for the right reasons?

Based on accurate data from real-life case studies on brands and individuals who have moved the needle online to establish themselves and drive purchase decisions, Adam Rodricks guides you through the do’s and don’ts of online interaction to engagement, maintain reputation and generate more leads.

Key take-aways:

• Harness the power of Adam’s value-driven engagement formula used by influencers in virtually every major online community.
• Leave with actionable takeaways for newcomers, business owners and community managers alike to grow meaningful influence with every interaction.
• Understand how communication changes from generation to generation and equip yourself with the traits that unite the cohorts, as well as divides them.

In this digital age, customer relationships increasingly hinge on aligning with a business’s values and purpose. Sales and customer service professionals must now enhance engagement through effective storytelling, creating narratives that resonate with both the customer and the organization.

In this presentation, Adam Rodricks explores the crucial role of aligning customer values with an organization’s purpose. Learn now to blend personal relatable experiences with corporate branding, crafting compelling and relatable customer experiences deeply rooted in shared values. Attendees will learn effective strategies to merge individual stories with company values, thereby crafting a narrative that resonates deeply with the audience, strengthens brand loyalty, and differentiates their business in a competitive market. The presentation will also provide practical tips and illustrative examples to help businesses effectively harness the power of storytelling in their marketing and branding efforts.

Key Takeaways:

• Prospect Your Customer: Research, ask questions, and get to know your customer before you communicate.
• Crafting Authentic Narratives: Learn how to weave authentic personal stories into your brand’s messaging, enhancing relatability and trust with your audience.
• Emotional Connection: Understand techniques to create emotional connections through storytelling, leading to stronger brand loyalty.
• Storytelling in Marketing: Discover strategies to integrate storytelling into your marketing campaigns, making your brand more memorable and engaging.
• Measuring Impact: Gain insights on measuring the effectiveness of your storytelling efforts in terms of customer engagement and brand perception.

Much like most kids growing up in the 1990s, Adam Rodricks played video games. He played a lot of video games. He’d talk about them online, and eventually started a blog. It developed a following. It got noticed by major companies. One of them served him a cease and desist. That was scary; but it was also validation: when he talked about his passion, people listened.

Adam has brought his talk on the future of education to countless boardrooms and classrooms across the Toronto District School Board and Toronto Public Libraries, becoming the most requested small business seminar offered in 2022 (TPL). He inspires professionals and students alike by sharing how his unconventional journey gave way to the earliest forms of social media before the industry existed in Canada, and how his career was born from early adoption in Digital.

With technologies rapidly advancing faster than most companies can plan for, many of the jobs of tomorrow do not exist today. But who’s to say that even though they don’t exist today, we can’t prepare?

Key take-aways:

• Inspire audiences to move passion into action by answering the all-important question “what do you want to be known for?”
• Thought-provoking idea starters on the value of education, multi skilled or educated professionals and personal branding (as early as high school, and any time thereafter), and the career paths a good online brand can open up.
• Understand what employers are looking for now, and what they will be looking for in the future.
• Learn how to turn interest in any topic into a portfolio that can one day be used to compel senior leaders in decision making, in networking, and in job-seeking.