“One simple way to change the way you view your life is to focus on the 90% - the positives in your life” - Darci Lang

Darci Lang

Leadership, Positivity, and Customer Care Expert

If anyone understands that life is what you make it, it’s Darci Lang. She quite literally went out and built the life she wanted. She has worked for great leaders and not so great leaders, built three award-winning businesses and let them go when the time was right. All she has accomplished has been done on her own terms and by focusing on the 90% – the positive in her world versus the other 10%.

Darci Lang has discovered a solution to help you live your life, do your job, and connect with the people who matter most, to the fullest. Darci has a bold, joyful presence – illuminating the good in audiences lives with her dynamic message. For 24 years, Lang has been sharing tough love with empathy, creating perspective shifts and having an impact on hundreds of businesses in diverse industries. Darci Lang helps to transform cultures, employee engagement and in turn – morale and profitability. From farmers, ironworkers and linesmen to medical professionals, educators and administration people, her connection to her audience is astounding.

Darci Lang is an engaging, entertaining, and powerful speaker whose message about ‘Focusing on the 90%’ is clear, insightful and most of all, important. In the midst of her flourishing entrepreneurial career, Lang has learned powerful lessons about maintaining balance, bringing her best self home to her husband and teenagers and embracing her own victories. Darci Lang is an inspirational speaker, an award-winning entrepreneur, a best-selling author, a wife and a mom, whose simple tool helps individuals reframe the way they look at, and think about, their work and their interactions and relationships with others.

Darci Lang’s Focus on the 90% message will help you and your team to find the positives at work, rise above adversity, and triumph in all they do. Lang gives real life practical answers and engages the audience by asking them to think about their own real-life situations building into leadership, customer service, and overall life satisfaction.

Topic Presentations

Focus on the 90% for Service Providers

Have you ever been served by someone who did not seem to be enjoying what they were doing? Or by someone who was not a “people person”? Have you ever been served by a person who clearly should not be working at that job anymore? If you do not enjoy what you do, it is very difficult to serve with a positive focus. Building great service starts with your employees. Before they can provide FOCUSed service, they need to examine their attitude towards their job and serving clients all day.

Darci Lang discusses tried and true ways to connect with the client. The client isn’t always right, sometimes they are rude. It’s important to have empathy but to be able to put the interaction into perspective so it doesn’t affect every other client we work with that day. Darci’s speaks from experience. By the time she was 24 years old, she was an entrepreneur, she owned a tuxedo rental store, a bridal show and, as she transformed into a motivational speaker. From humble beginnings in her dad’s Volkswagen garage, waiting on tables and working retail; then taking a company from bankruptcy to an award‐winning business! She understands what focused service is all about.

Learning Outcomes:

  • Remember why they wanted to work here in the first place.

  • Be inspired to be the best service provider they can be.

  • Come away with new ideas on how to improve their own customer service.


If you are not happy and motivated, your team won’t be either. Darci Lang shares her ideas on how to “reconnect” with your employees and the reason you were chosen to lead them. We have all worked for someone who was “less than motivating” and know the negative impact that can have on a group. Leaders have a huge impact on the lives of their employees. Motivating others is a key aspect of any leadership role and often one of the most challenging. Employees need to feel valued and respected by their employer and that means different things to every team member. Life can be very stressful in this “do more with less” society and they can feel the pressure. How can we be motivational examples to our overwhelmed employees? As a leader, you will leave with a fresh new perspective on what your employees are really looking for within their workplace.

Learning Outcomes:

  • Understand why it is so easy for you and those you lead to be dragged down by negatives.

  • Evaluate and look at the choices you make and how they ripple out to those around us.

  • Realize the power of seeing others through a 90% lens and how it is the only way to build positive culture.

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Regina, Saskatchewan

Focus on the 90%

Darci's inspiring book will challenge you to ask yourself what you are focusing on when it comes to the most important areas of your life. And, it will help you to shift your focus if you feel there are places where you need to make that change. It all starts with Focusing on the 90%. The choice is yours.

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