Denis Boudreau

Employee Engagement, Diversity & Inclusion Expert

Not your typical shiny suit, Denis Boudreau is Founder and Chief Inclusion Officer at Inklusiv Communication, a consulting firm that has been focused on helping organizations empower their audiences to truly connect for over 20 years.

Over the years, Denis Boudreau has spoken to and trained audiences on inclusive communication across Canada, the United States, France, Spain, Sweden, and China. He has worked closely with individuals from vastly different sectors and industries and has taken his expertise to hundreds of organizations around the world. To this day, he has delivered hundreds of workshops and training sessions in both English and French. He has provided counsel to managers and management teams to help them increase the reach of their message to hundreds of thousands of people, and has trained thousands more on inclusive communication principles.

For the first time in history, we might be living in a world without any barriers to communication and connection. Or do we really? As Canada’s inclusive communication expert, Denis Boudreau has a profound, deeply relatable, and eye-opening message to share with the world: empowering people to truly connect. Evidence of exclusion is all around us. We’ve never been more connected, and yet somehow, an increasingly high number of us are feeling more isolated than ever.

Blinded by a false sense of certainty, businesses leave millions of dollars on the table every year, due to lost opportunities caused by failures in communicating effectively with ALL of their audience members. In a world where we can connect with everyone in just a few mouse clicks, millions struggle with what the rest of us take for granted. This disconnect is not without its consequences. Through keynote presentations, breakout sessions, webinars, and workshops, Denis shares tools, techniques, and insights, showing how we can all help bridge the gap for people with disabilities, the elderly, and anyone else who is somehow marginalized by the use of technologies.

Denis Boudreau is a Certified Professional in Accessibility Core Competencies (CPACC), a Certified Web Accessibility Specialist (CWAS), and a Certified Professional in Web Accessibility (CPWA), a designation that only about 300 consultants worldwide can claim. As one of Canada’s top inclusive communications experts, Denis empowers busy professionals with powerful tools to bridge the communication gaps that can exclude up to 40% of their audience based on disabilities, aging, and technical challenges.

Over time, Denis has worked with professionals from companies such as Akufen Studio, Aldo Group, American Airlines, belairdirect, Bell Canada, Cathay Pacific, CCQ, CGI Group, Cirque du Soleil, City of Montreal, Deque Systems, Desjardins, Exo, Hydro-Québec, IBM, Intact Insurance, Investissement Québec, Knowbility, La Presse, Lightspeed POS, MACM, MCQ, Nurun, Parc Olympique de Montréal, SAQ, Sidlee, Simply Accessible, SPVM, STM, Telus, Temesis, TFO Media Group, Turbulent, Videotron and dozens of organizations from both the Canadian Federal and Quebec Provincial Governments.

  • Denis’ credentials
  • Over 20 years of focus on inclusion for people with disabilities, the elderly and those marginalized by technology in the digital space.
  • Over a decade of active thought leadership, professionally acting as one of the world’s top digital accessibility management consultants.
  • Ranked by Onalytica as the 7th most influential voice in the industry when it comes to discussing accessibility (diversity & inclusion).
  • One of less than 300 consultants worldwide to hold a CPWA designation from the International Association of Accessibility Professionals.
  • World Wide Web Consortium invited expert, participating in the development and promotion of international accessibility guidelines.
  • Regularly invited to speak in French and English at local, national and international events and conferences for over 15 years.
  • Trained over 10,000 people on inclusive communication and digital accessibility principles in the past 15 years.
  • Acting 2020-2021 president of the Quebec Chapter of the Canadian Association of Professional Speakers (CAPS).
  • Co-author of the first version of the Quebec Government’s set of mandatory digital accessibility guidelines.
  • Author of the upcoming book “One-Way Ticket to Fadeout Town” (working title – to be released in 2022)
  • Certified Virtual Presenter Qualification

Topic Presentations

As a business, you spend a lot of time crafting your message, honing your delivery, and strategizing about ways to engage your audience. But despite your best efforts, there’s a part of your customer base that you risk losing – or worse, alienating – Every. Single. Time. These are the people who have disabilities or are getting older, and who, unbeknownst to you, can often account for up to 40% of your clients’ demographics. As you design communication and marketing strategies to share your message, or sell your products and services, how much thought are you putting into the impact disabilities can have on your customers’ ability to truly connect with you and your brand? How many people miss out on your message and what you offer, simply because these considerations are not on your radar?

Businesses lose a lot of money every year because they don’t know how to communicate inclusively. Worse, thousands of businesses are getting sued annually because of it. How exposed is your business to the risks of a legal complaint? How much damage could such a complaint cause to your brand? How much impact can the lack of an inclusive mindset have on your bottom line? Come and find out how you can transform your message so that it becomes more accessible to everyone.

Session Takeaways:

  • Get actionable insights as to how your business can efficiently connect and engage with all of its customer base.

  • Develop eye-opening perspectives on how disabilities and ageing affect your customers’ ability to truly engage with your content.

  • Discover pernicious ways in which disabilities, ageing, and similar challenges harm your business’ growth and revenue streams.

  • Receive practical tips to reduce the gap in engagement, so your business can more effectively reach your customer base that has disabilities.

  • Gather resources to help you empower your customers to truly connect with your brand, and the products and services it offers.

There’s this myth that persists to this day, and regularly rears its ugly head in communication and speeches: the myth of the average audience member. As speakers, we craft our message for the most common denominator, in the hopes of connecting with as many people as possible. That typically means people who look like us, think like us, and enjoy the things that we enjoy. And the others? We take a deep breath and hope for the best. The illusion of the average audience member is one of our most damaging biases. It directly impacts whether our audience can truly connect with us and our message. But what if there was no such thing as an average person? If there’s no average, then there can be no edge cases either. All we have are just diverse people with diverse sets of abilities (or disabilities), continuously changing from one moment to the next.

When it comes to how inclusive speakers are, we all fit somewhere on a spectrum. Where YOU fit on that spectrum defines how many people in your audience you unintentionally leave behind. Every audience member you exclude could cost you your next client, or your next engagement. It damages your reputation, your bottom line, and ultimately, your brand. Throughout the years, we’ve analyzed hundreds of speakers and came to realize that there are essentially four types of speakers when it comes to the inclusion spectrum: Unaware, Aware, Mindful, Inclusive. Every one of us fits somewhere on that spectrum. Let’s determine where you fit, who you’re not connecting to and what it’s costing you, and what you can do to better connect with the entire audience.


Session Takeaways:

  • Develop a deeper understanding of the typical demographics of an audience, and what you can do to more efficiently connect with everyone in it.

  • Get actionable insights on how the concept of the average audience member is flawed and ultimately hurts your speaking business.

  • Discover easy-to-implement strategies to change the way you approach diversity in your audience.

  • Identify practical tips for planning, preparing, and delivering your message in a way that is as inclusive as possible for those who don’t fit the mould of the average audience member.

  • Gather resources to help you get started on the path to becoming a more inclusive speaker and communicator.

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