Gair Maxwell

The real service mission of any business is NOT just to get the customer in the door, but to make sure they come back again and again. Even a 5% increase in customer retention can boost profitability by 25-100%. Staging the Customer Experience helps owners, managers and troops in the trenches ‘land on the same page to sell bigger orders, attract new customers, and most
importantly generate consistent repeat business.

Gair Maxwell identifies inconsistencies between what you have been promising in your marketing to what is actually delivered on the front line. If work is theatre and every business is a stage, Gair helps you develop standing ovation strategies to create customers for life. Expect to challenge the norms of your own industry with an explosive mix of newfound energy and
creativity that translates into specific, doable action steps ready to be implemented Monday morning. Discover how you and your team can manufacture memorable and meaningful brand experiences (even if you’re on a $10 ad budget) with Staging the Customer Experience!

In today’s warp speed, rapidly-changing world, the ability to “Reinvent” has become more of a necessity than a choice. Learn about the #1 success strategy of “The Great ReInventors” and how they tilt the playing field. Gair will help you discover new cornerstones of Reinvention to shift your product/service, change your customers, and revamp your brand. Gair will research your audience to identify limiting factors that stunt growth, keep you focused on the rearview mirror and prevent you from leveraging your true potential. He will then provide a proven framework to ask the right questions that solve your most pressing problems.

THE REINVENTION CODE™ is a highly interactive presentation that helps you decipher the universal secrets of successful reinvention.

• Whether it’s a company that needs to pivot and plot a new course.
• A business looking at re-branding.
• A community in need of revitalization.
• A career path that needs a new direction.

Books are read, seminars attended, and ideas generated but when it’s time to head back to the office, little if anything, really changes. “A-ha moments” fade faster than a New Year’s resolution and the same patterns persist. As much as people talk about success, the truth is most individuals and organizations never achieve it. Not because they can’t, but because they
choose not to act on the knowledge that corrects self-defeating behaviours.

Gair Maxwell reveals why The Knowing-Doing G.A.P. exists and how to close it with new mind-to-muscle patterns that inspire growth, action and passion for one’s cause, company or personal purpose. No more excuses. No more inertia or irrational fears. Just effective, deliberate action, releasing untapped organizational power and human potential. Great insight worth “Knowing”. A learning experience definitely worth “Doing”.

You have determination, ambition and aspirations. You may even have faith, hope and persistence on your side. Yet, you wonder why many of your dreams fade into the oblivion of wishful thinking, never to come true. Or maybe your biggest dreams are lying dormant as you exchange achievement and adventure for soul-sucking daily existence and survival. Nobody likes to admit they are not living their dream. In business or in life.

Join internationally-recognized author and speaker, Gair Maxwell for DreamDay 7 and discover hands-on methods that allow otherwise ordinary people to achieve extraordinary dreams. DreamDay 7 has been called “a life-changing knockout” and “free of motivational fluff”. If you believe the possibility of having a dream come true is what makes life interesting, then lace up your boots, step back into the ring and fight for the dreams that matter most.

Have you ever wondered why certain brands become larger-than-life icons, attracting hordes of customers, effortlessly attracting top-tier talent, dominating their category while building a solid, sustainable future? What if a profoundly simple yet powerful idea could inspire any organization, big or small, to stand out as an undisputed, unrivalled “Category of One” with a magnetically irresistible Brand Identity?

Embark on an experiential journey with internationally recognized Author and Speaker Gair Maxwell into timeless and universal principles that create BIG LITTLE LEGENDS. What invisible, intangible forces at the Louvre inspire 10 million people a year to take selfies in front of only one painting? Could that same gravitational ‘pull’ explain why 4,000+ people line up daily at a Las Vegas second-hand store or attract swarms of customers to a Seattle fish market? Is there a centuries-old secret – regardless of industry or category – to create a brand reputation that sets it apart as a top-of-mind juggernaut in your competitive space?

In today’s hyper-competitive, overcrowded, noisy markets, it’s more important than ever to substantially differentiate yourself from the competition. BIG LITTLE LEGENDS challenges conventional marketing wisdom and dares to venture on a different path. As a leader only you know how much your Brand Identity stands apart from all other players in your category. Are you perceived as a highly distinctive ROCK or just another grain of sand?
In this timeless Leadership program, you will discover:

• WHY there is a new sense of urgency for organizations to challenge traditional notions of how long-term brand-building works; why it’s futile to try and build a Reputation without an instantly recognizable Brand Identity.
• HOW the ancient art of storytelling is vital to establish Brand Differentiation; how it defines mission and purpose while aligning your team and creating emotional connections with your customer.
• WHAT digital platforms are mission-critical to connect with audiences in a more engaging and organic way, while opening the door for customers and employees to spread your unique message. For free.
• WHY daily, consistent steps are crucial to establishing long-term Brand Equity and assuring sustainable growth.
• FOUR leadership qualities historical and modern-day legends share in common.

You will quickly discover you don’t need to be a huge company with massive marketing budgets like Procter & Gamble, NIKE or Coca-Cola to have a huge impact with your brand.
There is another way.

One with proven potential to become the magnetically irresistible legend in your competitive arena.

As our spinning planet turns ever faster and the business landscape rapidly changes, the art and science of Brand Strategy is also evolving faster than ever before. Traditional marketing methods can leave you trampled underfoot. That’s why a fresh approach – leveraging timeless, universal principles from the past – can positively impact buyer behaviour in your favor. Applying common principles that have always created legends from Apple to Led Zeppelin, you create significant Differentiation, generate powerful Word-of-Mouth, rally your team, become a Destination Employer and ultimately position your business and brand as an uncommon, undeniable “Category of One.”

Your stairway lies on a whispering wind.

Reject Ordinary.

Be Legendary.