"Innovation doesn't just improve the bottom line. It is the bottom line." - Toni Newman

Toni Newman

Business Growth, Innovation and Strategy Expert

Five-time award winning business owner Toni Newman, is a highly sought after innovation catalyst and keynote speaker with an uncanny ability to help her clients turn information into innovation and ideas into results. With years of business experience in fields as diverse as law, advertising, tourism, sales, entertainment and event management, Newman brings a uniquely powerful mix of strategy, creativity and real world insight to the table.

Toni Newman has been inducted in the Canadian Speaking Hall of Fame for both her dedication to the speaking industry as well as her outstanding excellence on the platform. She travels extensively working with leaders who are committed to change and ready for results. Entertaining and highly knowledgeable, authentic and exceptionally relevant, Newman brings a uniquely powerful mix of proven strategies, extraordinary creativity and real world business insights to the platform.

A former meeting planner, Newman’s innovative, award-winning event marketing company (Geffman Productions) designed and produced events such as product launches, retail store openings, international sales meetings and trade show booths in countries around the world. Clients such as Microsoft, Bell Mobility, Avon, BATA, CIBC and the Toronto Star came to Toni Newman’s team when they were looking for cutting edge events that would not only wow their audiences, but that would also accomplish their strategic objectives and provide a measurable return on investment.

In today’s incredible challenging marketplace, where competitive advantage is determined by our ability to effectively differentiate ourselves from the competition, highly respected leaders from sectors as diverse as Finance, Retail, Telecommunications, Health Care, Insurance and many others count on Toni Newman to provoke the kind of strategically innovative thinking that is essential to propel their organizations forward.

Make a Change, Change a Life: Toni Newman is passionate on growing non-profit organizations through her presentations. She will commit to delivering a second presentation to an organization-in-need of that client’s choosing – most likely an organization with whom the client is already associated. This leaves the travel expenses to be covered by either the client or the Make a Change, Change a Life (MCCL) recipient organization.

Fluent in both French and English, Toni Newman travels all over North America working with leaders who are committed to change and ready for results. She has a uniquely integrated approach to customer experience innovation and both she and her clients have the results to prove it. Newman has a powerful and passionate message to share and offers practical tools and techniques, applies to businesses of all sizes and across all sectors.

Topic Presentations

Why should your ideal customers do business with you? Every day our clients are looking for new and better reasons to do or continue to do business with us. If we can’t provide them with those reasons; if we aren’t clear on how to create, demonstrate and deliver more value to more clients more often than our competition, those customers WILL go elsewhere. In fact, for some of you, maybe they already have.

In this dynamic, thought provoking and content-rich session Toni Newman will challenge you to dare to be different; to defy the status quo; to re-think and re-imagine every aspect of how you do what you do – all while providing you with strategically innovative tools and techniques that have helped both Newman and her clients differentiate themselves from their competition and drive significant growth in their businesses.

If you have more business than you can handle, no competition to speak of and a market position that is so secure that you sometimes just get bored with it all, then this program is probably not for you! We've created this presentation for dynamic, customer-centric organization that wants to:

  • Revitalize visibility in a crowded marketplace;

  • Drive greater revenues from both new and existing customers; and

  • Engage clients in sales conversations that focus more on value than they do on price


Lower budgets. Fewer resources. Tighter timelines. Higher expectations.

Everywhere you look, wonderful people are being asked to do really important things with so much less than they had before. The harsh reality is that the way things used to be done has passed and won't be coming back anytime soon. Faced with so much change, how do we continue to deliver value to those we serve? Is it possible to be different in ways that actually make a difference?

Toni Newman’s signature Why? Why Not! keynote has been delivered to thousands of participants all over the world who to this day still use Why Not! as the rallying cry for change and innovation within their own organizations. Fast-paced, entertaining, thought provoking and highly relevant to today’s challenging workplace reality, this session is about thinking outside the box when you don’t know what the box will look like tomorrow.

If being asked to do more with less is starting to take its toll on your team then this program will be a good fit.

This Program Will:

  • Re-energize the collective imagination of the team;

  • Inspire attendees to think differently and share ideas openly; and

  • Introduce an easy and practical framework for coming up with ideas that can actually make a difference

If you are a business leader, chances are that you already know the importance of innovation as a differentiator in the today’s fiercely competitive and infuriatingly commoditized marketplace.

But here’s the challenge: Although encouraging your team to ‘share more ideas’ sounds easy enough, it is actually understanding how to create and sustain a culture that will actually spark more ideas from more people more often so that you can get more of the results that you want is more easily said than done.

All great innovative organizations have visionary leaders who are committed to driving innovation from the top down. The Everyday Innovators™ keynote is designed to guide those leaders through the essential criteria to create a culture that not only sparks innovation but that ensures sustainability in the long term.

If you are part of a leadership team that has been tasked to drive innovation as a competitive advantage in your organization, then the timing for this high-value, content rich program is perfect.

This Program Will:

  • Debrief some of the most successfully innovative corporate cultures in the world

  • Show you how to spark the 6 key characteristics of Everyday Innovators; and

  • Provide your team with a proven innovation framework that will turn more inspiration into innovation and more ideas into more results more often

Would you build a house without a foundation?

Clarity of purpose is the solid foundation upon which successful strategic innovation is built because when innovation initiatives are held accountable to clarity of purpose, results happen. Unfortunately, in today’s challenging economic times, many of us have lost our clarity of purpose, spread ourselves too thin, forgotten why we do what we do in the first place. The Power of Fanatical Focus program is designed to help you as a business owner to take back control of how your clients perceive the unique value that you and your business bring to the marketplace.

Increase clarity of purpose — Increase Fanatical Focus — Increase Business Growth.

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