"The true purpose of a business is to create and keep a customer. It's time to shift or get off the pot and fashion a new future liberated from the past through innovation."

Gair Maxwell

Reinvention Strategist | Business & Branding Expert | TEC Canada "Speaker of the Year"

Gair Maxwell didn’t follow a safe or conventional path to get where he is today. He comes from humble roots.  Once unemployed, Gair re-invented himself to become an internationally-recognized author, speaker and entrepreneur. Gair’s story is one of going from flat broke to flat out successful. Gair has earned many national awards for his work and presentations. He has shared conference stages with business superstars such as Richard Branson and Gene Simmons.

Gair Maxwell has worked with some of the world’s most dynamic companies, such as Mitsubishi and the Apple Specialist Marketing Group and named as the 2012 “Canadian Speaker of the Year” by TEC Canada, the country’s largest CEO organization. Gair was part of the adjunct faculty at The world famous Wizard Academy out of Austin, Texas. Maxwell is also affiliated with several marketing firms in different parts of North America. Gair plays a strong role with many companies to work on helping them sharpen their message and anchor their story.

Gair Maxwell’s counter-intuitive theories on “Branding With Distinction” for some independent business owners applied his formulas and grew their enterprises 10-fold over a 5-year period. He is also the bestselling author of the critically acclaimed book, Nuts, Bolts And A Few Loose Screws. Gair Maxwell was a former broadcaster. He interviewed more than 10,000 people in 30,000 broadcasts in his two-decade radio and television career.

Maxwell has delivered over 1,000 keynotes, seminars and workshops all over North America. His audiences range from associations, governments, businesses, and nonprofits. His can tailor his strategies to equally apply individuals, leaders, teams, large corporations or small businesses to experience growth and profitability while keeping costs low. An obsessive and curious researcher, Gair Maxwell customizes all of his programs for each individual audience. He is constantly updating his material by staying on top of industry trends. Through a detailed pre-program interview, Gair Maxwell aligns your organization’s values, challenges and needs with his content and philosophy.

Topic Presentations

The real service mission of any business is NOT just get the customer in the door, but to make sure they come back again and again. Even a 5% increase in customer retention can boost profitability by 25-100%. Staging the Customer Experience helps owners, managers and troops in the trenches 'land on the same page' to sell bigger orders, attract new customers, and most
importantly generate consistent repeat business.

Gair Maxwell identifies inconsistencies on what you have been promising in your marketing to what is actually delivered on the front-line. If work is theatre and every business is a stage, Gair helps you develop standing ovation strategies to create customers for life. Expect to challenge the norms of your own industry with an explosive mix of newfound energy and
creativity that translates into specific, doable action steps ready to be implemented Monday morning. Discover how you and your team can manufacture memorable and meaningful brand experiences (even if you're on a $10 ad budget) with Staging the Customer Experience!





Fortunes are made and companies are sold way above asset value, primarily through the intangible strength of a compelling brand. So why are some firms wildly successful at leveraging their brand while others squander buckets of money on ineffective ads and struggle to earn a return on their marketing dollars? Join Gair Maxwell on The Branding Highway and discover how certain companies grow more than 5-10 times their original size in less than 4 years... while slashing their advertising budget!

You will learn why developing a brand involves much more than picking colors, a logo or spewing "features, advantages and benefits". It's about finding the human voice and personality that embodies the spirit of your company and how you communicate that through words, pictures and actions. Learn how iconic brands create conversations that fuel the hearts and minds of loyal customers, despite a saturated advertising world jammed and crammed with the increasing clutter of "white noise" and "ad-speak". This is a keynote presentation/workshop that reveals key issues of brand development often ignored or glossed over. Drive full throttle past a century of traditional "media-industrial complex" thinking and kick start your brand to the next level with The Branding Highway!




In today’s warp speed, rapidly-changing world, the ability to “Reinvent” has become more of a necessity than a choice. Learn about the #1 success strategy of “The Great ReInventors” and how they tilt the playing field. Gair will help you discover new cornerstones of Reinvention to shift your product/service, change your customers, revamp your brand. Gair will research your audience to identify limiting factors that stunt growth, keep you focused on the rear view mirror and prevent you from leveraging your true potential. He will then provide a proven framework to ask the right questions that solve your most pressing problems.

THE REINVENTION CODE™ is a highly interactive presentation that helps you decipher the universal secrets of successful reinvention.


  • Whether it’s a company that needs to pivot and plot a new course.

  • A business looking at re-branding.

  • A community in need of revitalization.

  • A career path that needs a new direction.

Books are read, seminars attended, ideas generated but when it's time to head back to the office, little if anything, really changes. "A-ha moments" fade faster than a New Year's resolution and the same patterns persist. As much as people talk about success, the truth is most individuals and organizations never achieve it. Not because they can't, but because they
choose not to act on knowledge that corrects self-defeating behaviours.

Gair Maxwell reveals why The Knowing-Doing G.A.P. exists and how to close it with new mind-to-muscle patterns that inspire growth, action and passion for one's cause, company or personal purpose. No more excuses. No more inertia or irrational fears. Just effective, deliberate action, releasing untapped organizational power and human potential. Great insight worth "Knowing". A learning experience definitely worth "Doing".

In a provocative, entertaining fashion, Gair challenges the way teams are expected to work together, allowing the whole to become greater than the sum of its parts. Those expectations often clash with traditional wisdom, unwritten rules and conflicting agendas, generating subcultures and mini-dramas full of empty excuses, dropped balls and pointed fingers. The “I” In TEAM breaks new ground by focusing on what everyday people can do to achieve higher levels of leadership thinking, quality control, initiative and personal accountability, crucial to the success of any organization and the brand it represents. Ready to hit home runs with your team and boost energy, engagement and execution? Step up to the plate … and take a swing with an uncommonly unconventional learning experience discovered through The “I” In TEAM.

You have determination, ambition and aspirations. You may even have faith, hope and persistence on your side. Yet, you wonder why many of your dreams fade into the oblivion of wishful thinking, never to come true. Or maybe your biggest dreams are lying dormant as you exchange achievement and adventure for soul-sucking daily existence and survival. Nobody likes to admit they are not living their dream. In business or in life.

Join internationally-recognized author and speaker, Gair Maxwell for DreamDay 7 and discover hands-on methods that allow otherwise ordinary people to achieve extraordinary dreams. DreamDay 7 has been called “a life-changing knockout” and “free of motivational fluff”. If you believe the possibility of having a dream come true is what makes life interesting, then lace up your boots, step back into the ring and fight for the dreams that matter most.

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Language Spoken

English

Travels From

London, Ontario

Nuts, Bolts and a Few Loose Screws

Understanding the Corporate Annual Report: Nuts, Bolts, and A Few Loose Screws provides a clearly written, step-by-step guide to understanding corporate annual reports. Authors Fraser and Ormiston instruct readers on how to ignore the PR letters from the corporate management team, engaging graphics, and other "garnishes" that typically accompany current annual reports in order to focus on what really counts--a company's performance and financial health! Throughout the book, the authors examine management's attempts to manipulate earnings and other performance measures, and they explain what the numbers in the report really mean. Chapter titles include: I Told My Daughter Not to Invest in Enron; Earnings: Real and Imagined; Assets, Liabilities, and Equity: What a Firm Owes and Owns; Cash Flows: Operating, Financing, Investing; and a Comprehensive Analysis. For individuals trying to make sense--and dollars--out of corporations' annual reports

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