Select Your Relationship

EXCLUSIVE RELATIONSHIPS

Exclusive representation offers a structured partnership that focuses on visibility, booking frequency, and career growth. Speakers who enter into an exclusive relationship with Speakers Bureau of Canada receive full-service management, national exposure, and ongoing strategic support. This model allows speakers to focus on delivering their message while the bureau manages administration, promotion, and coordination.

Exclusive Relationship Benefits

• Speakers Bureau of Canada representation for all bookings in Canada.
• Explored and secured partnerships with other bureaus outside of Canada.
• Tailored lead generation, contract negotiation, and booking coordination.
• Increased fees managed through partnership and exposure opportunities.
• Increased bookings through fee flexibility positioning for event types and budgets.
• Limited conflicts for fees with competitive agencies.
• Written and video proposals prepared for events when advanced.
• Pre-decision call priority with clients during decision process.
• Standardized process for all bookings, travel, and pre-event requirements.
• Travel coordination, calendar integration, and full access to speaker portal.
• Travel agent coordination with SBC managing payment.
• Meetings with the team to maintain collaboration.
• SBC investment into marketing materials, profile content, topics, and videos.
• Speaker focuses on content, brand development, and speaking.
• SBC manages administrative tasks to support scheduling and delivery.

Priority Access, Visibility and Advancement

Exclusive relationships are designed to secure consistent visibility and access to premium opportunities within a competitive marketplace. Speakers receive ongoing promotion, positioning, and recommendation for high-value events aligned with their expertise and market relevance.

• Prioritized advancement for events with all clients.
• Advanced first for high-value engagements and exposure opportunities.
• Prioritized website positioning for search visibility and home page placement.
• Ongoing placement across marketing channels and client outreach.
• Exposure through campaigns, search results, and speaker recommendations.
• Positioned and advocated for individual speaker recommendation.
• Tailored inclusion for individual and multiple speaker campaigns.
• Placement for programs, SBC initiatives, and recurring client engagements.
• Inclusion in SBC showcase events with meeting planners and public audiences.
• Support through marketing initiatives that expand exposure and audience reach.
• Prioritized for ongoing and new initiatives SBC will be launching.
• Positioning for repeat business and continued client relationships.
• Client satisfaction tracking and process improvements.

Operational Support and Coordination

Exclusive speakers receive complete operational and administrative support through the bureau’s internal departments, ensuring a seamless experience from inquiry to event completion.

• Managed communication, contracts, and financial coordination with clients.
• Oversight of scheduling, logistics, and event requirements.
• Access to booking systems, client lists, and calendar integrations.
• Involvement in SBC networking, vision, and initiatives.
• Coordination across marketing, operations, client services, and finance.
• Professional development to strengthen performance and relationships.
• Access to marketing funnels built on events, materials, books, and podcasts.
• Access to trends for topics, industry shifts, and engagement tools.
• Collaboration on marketing funnels, video recaps, and client engagement.
• Portal access for profile management, event tracking, analytics, and campaigns.

Professional Standards & Representation Advantage

An exclusive relationship provides alignment with a nationally recognized brand that upholds professional ethics, transparent operations, and trusted client partnerships. It strengthens speaker credibility, supports higher fee potential, and ensures sustained growth through consistent representation.

• Association with a recognized speaker management brand.
• Credibility and professionalism in client negotiations.
• Increased competitiveness in Canadian and international markets.
• Increased fees managed through partnership and exposure opportunities.
• Increased bookings through fee flexibility positioning for event types and budgets.
• Limited conflicts for fees with competitive agencies.
• Priority for initiatives and partnerships within SBC network projects.
• Partnership with international bureaus for bookings outside Canada.
• Unified representation that protects client relationships and ensures consistency.
• Long-term partnership built on accountability and collaboration.
• Access to new trends for topics, industry shifts, and engagement tools.

Commission Structure & Measured Success

Exclusive speakers benefit from a clear and equitable commission structure that rewards collaboration and mutual growth.

• 15% to 20% commission on all bookings depending on source of lead or event.
• 10% split (20%) co-broker commission shared between agencies.
• No Commission applied for individual bookings.
• All leads managed through SBC for consistency and accuracy.
• Transparent financial processes ensuring accurate and timely payment.
• Data analysis and sharing for SBC lead, website, booking and marketing activity.
• Collaborative framework supporting opportunities and long-term results.