A successful event requires not only solid planning but also an effective approach to promotion to drive attendance and engagement for participants. Employees or members may not attend your event if they are unaware the event exists and who the motivational keynote speaker or virtual speakers will be presenting at the conference or meeting. These 6 tips to successfully promote a corporate event will increase attendance and attract a larger audience while engaging the attendees to the event they are about to attend.
Event Planning Tools
From conference call to curtain call, our mission at Speakers Bureau of Canada is to make your job easier, do all the heavy lifting and make you the hero. As partners in helping you elevate your event to the next level by providing world-class motivational and keynote speakers and creating dynamic, unforgettable presentations, we welcome the opportunity to share our expertise with you. To that end, we have provided the following tips and tools to help get you there. As always, we encourage you to contact us if you have questions about any aspect of hiring or working with professional speakers. We look forward to working with you to plan your next meeting, conference, convention or retreat.
PROMOTE THE EVENT ON SOCIAL MEDIA TO RAISE ATTENDANCE
Growing attendance can be a little difficult but the best event planners promote the event on social media to create a higher engagement to attract attendees. Kickstart new campaigns and gain an online community surrounding the event on different social media...
HOW TO PLAN A SUCCESSFUL EVENT: CORPORATE EVENTS & CONFERENCES
Whether organizing a small meeting or orchestrating a large conference, event planning is a huge task, and it is critical to know how to plan a successful event. With every event, no matter how simple or complex, it requires detailed planning and coordination with all stakeholders from first conversation until the day of the event.
WHAT IS THE PURPOSE OF A KEYNOTE SPEAKER: WHY HIRE ONE?
The purpose of a keynote speaker is to feature as the headline speaker at a summit, meetings, business gatherings, conventions, or any type of corporate event. Keynote speakers role is to serve as the event’s featured speaker and is the number one investment you can make to generate new outcomes for your organization.
ADDITIONAL VALUE FOR YOUR INVESTMENT: SPEAKERS BOOKS AND ONLINE TRAINING
When making your investment, it is important to learn about the speakers’ books and online training in case there is an opportunity for additional learning. Speakers will often include free copies or subscriptions to each organization. You may want to include the...
TYPES OF CORPORATE EVENTS IN CANADA
From annual general meetings & town halls to conferences and conventions, there are many different types of corporate events in Canada. Hiring a Canadian motivational keynote speaker for a corporate event will often bring new energy to the event itself and create more engagement for attendees. The guest speakers you work with will depend on what you are hoping to achieve through and external perspective.
SPEAKING INDUSTRY LANGUAGE & EVENT PLANNING TERMS AND DEFINITIONS
Learn speaking industry language to gain knowledge on how to support and promote your speaker, contract with production teams, secure venues and more. Mastering language brings new ideas and can make you seem like an expert. Learn the event planning terms and definitions to streamline your communications with your team and the stakeholders involved planning and delivering your event.
EVENT PLANNING COMMITTEE ROLES AND RESPONSIBILITIES
The success of the conference depends on the Event Planning Committee roles and responsibilities to manage each element efficiently and effectively. There’s no single way to manage an educational conference or symposium, but many successful event planners spread the responsibility among an organizing committee. The Organizing Committee is the engine that drives any organizing campaign. The Committee must claim ownership of the campaign.
WORKING WITH A GUEST SPEAKER AT AN EVENT FAQ
Whether you are holding an in-person event or a virtual event, there are many components that will assist you in working with a guest speaker at an event. From providing a personal liaison for live appearances to an IT representative to help the speaker with their set up for virtual events, speakers will require different approaches for each event format, venue, and program.
HOW TO REDUCE COSTS PLANNING CORPORATE EVENTS: HOW TO SAVE MONEY PLANNING EVENTS
Saving time, money and reducing costs when planning corporate events enables organizations to effectively plan future events with more efficiency. When planning an event that requires a speaker, it is common for event planning teams to think that by reducing the cost of the speaker, you can save the most money.
HOW TO HIRE THE PERFECT KEYNOTE SPEAKER OR GUEST SPEAKER?
Are you planning an event or hiring a keynote speaker for the first time? Do you require a motivational keynote speaker to ‘wow’ the audience to activate the audience to inspire them to make a change in their lives and achieve higher results? Maybe both? There are high stakes involved when planning an event and it is important to hire the best keynote speaker for your organization & the attendees.
WHAT MAKES THE SPEAKERS BUREAU OF CANADA DIFFERENT THAN OTHER TALENT BUREAU AGENCIES IN CANADA?
WHAT MAKES SPEAKERS CANADA DIFFERENT? THE SPEAKERS BUREAU OF CANADA HAS A DISTINCTIVE FOCUS TO CONNECT CANADIAN TALENT FROM OUR BUREAU FOR CANADIAN ORGANIZATIONS. WHAT KIND OF SPEAKERS ARE ON OUR LIST OF MOTIVATIONAL SPEAKERS & VIRTUAL PRESENTERS? We represent Canada’s top keynote, workshop, and Masters of Ceremonies.