Tracy Lamourie: Elevating Voices and Empowering Change
Tracy Lamourie Keynote Speaker Profile
Introduction
Tracy Lamourie is a high-profile Canadian publicist, communications strategist, and keynote speaker known internationally for her expertise in media relations, branding, and public perception. As the Founder of Lamourie Media Inc., Tracy Lamourie works with organizations across borders, helping them craft narratives that resonate and elevate their presence in competitive industries. Recognized as a global thought leader in PR and media, Tracy Lamourie leverages over two decades of cross-sector experience—from high-stakes entertainment publicity to purpose-driven corporate advocacy.
Biography Summary
Tracy Lamourie stands at the forefront of modern public relations, as both an innovator and an advocate. Her career began with grassroots activism, including a remarkable 20-year campaign that helped free an innocent man from death row. This set the foundation for Tracy Lamourie’s emphasis on influence with impact. As her reputation grew, she expanded her reach globally, becoming the Managing Director of Lamourie Media Inc. Tracy Lamourie is a co-executive producer on projects like Phil Hartman’s Flat TV and an accredited regular at the Cannes International Film Festival. She is on the Advisory Board for the African Heritage Foundation’s Cultural Rebirth Project, supported by the United Nations, and she brings the same commitment to each of her speaking engagements.
Tracy Lamourie’s accolades include the Universal Women’s Network Woman of Inspiration Award (Women in Media, 2020), Corporate Excellence Award (Most Influential International Media and PR Specialist – 2022), and recognition by entities such as Rolling Stone Magazine, The Hollywood Times, and NBC TV. She is a frequently invited speaker, guesting at over 200 panels, broadcasts, and events, and is deeply involved with Rotary International, highlighting her commitment to community service and global empowerment.
Speaking Topics & Expertise
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The Art of Modern Public Relations:
Tracy Lamourie keynote speaker teaches how organizations can create a compelling public image, drive influential narratives, and avoid PR pitfalls through transparent communication. Her approach blends strategic media engagement with authentic storytelling for maximum impact. -
Personal Branding – Stand Out in a Crowded Market:
This session shows the importance of building and controlling personal and organizational brands for thought leadership. Tracy Lamourie utilizes case studies and actionable frameworks, empowering leaders to establish credibility and trust. -
Media Training and Interview Mastery:
Attendees develop on-camera confidence, learn to control messaging in high-pressure scenarios, and understand dynamics shaping successful media appearances. Tracy Lamourie draws from major TV and press experiences to demystify media engagements. -
Leadership in the Age of Reputation:
Highlighting the connection between executive presence, organizational values, and bottom-line outcomes, Tracy Lamourie speaker offers insights on ethical leadership, crisis communication, and building reputational capital in volatile markets. -
Women’s Empowerment & Diversity in Leadership:
Tracy Lamourie keynote speaker inspires organizations to champion diversity, equity, and inclusion using real-world stories and best practices. Her sessions drive practical steps towards building inclusive workplace cultures with lasting reputational strength. -
Entrepreneurship, Innovation, and Media Relations:
Learn how entrepreneurial thinking coupled with strategic PR can amplify innovations and disrupt markets. Tracy Lamourie guides businesses to leverage media for growth, funding, and influence. -
Advocacy, Activism, and Corporate Social Responsibility:
This keynote explores how organizations can communicate purpose, inspire change, and align business goals with community and global impact. Drawing from her activism work, Tracy Lamourie offers a framework for authentic engagement and credibility.
Impact & Recognition
Tracy Lamourie keynote speaker has made a significant impact in public relations and beyond. Best known for her two-decade campaign to free an innocent man from death row, her ability to mobilize media attention for meaningful causes demonstrates the tangible power of strategic communication. Industry recognition includes being named a Universal Women’s Network Woman of Inspiration Award Winner, the Most Influential International Media and PR Specialist (Corporate Excellence Awards, 2022), and the QWOTED Top 100, which lists premier communication professionals globally.
Her influence extends across industries as she helps organizations, leaders, and creatives not only achieve but exceed their visibility and reputation goals. Tracy Lamourie is continually cited as a trusted advisor to CEOs, non-profit directors, entertainment icons, and public organizations for her engineered approach to PR success.
Media & Appearances
Tracy Lamourie speaker has been featured in prestigious media outlets such as Rolling Stone Magazine, The Hollywood Times, and NBC TV, and regularly appears at top-tier business and leadership events. Her expertise is sought by media around the world, resulting in over 200 TV, radio, and podcast guest spots. Tracy Lamourie is credited as co-executive producer for Phil Hartman’s Flat TV and is a frequent red-carpet guest, notably at the Cannes International Film Festival.
Upcoming, her anticipated book, GET REPPED – Build Your Brand With Effective Public and Media Relations, consolidates her acclaimed PR methodologies for a global audience. This builds on her published thought leadership, which is featured in leading international publications and through frequent expert commentary. Tracy Lamourie has also participated in events for the Pennsylvania PR Association, Small Business Expo Denver, World Entrepreneurship Summit Toronto, Medtech Malta, and HerStory Summit in Washington, DC, amplifying her global reach and thought leadership.
Tracy Lamourie keynote speaker can be booked for events exclusively via Speakers Bureau of Canada—connect to secure speaking dates and topics tailored to your organization’s needs.
Books and Noteworthy Accomplishments
Tracy Lamourie’s high-profile work is reflected in her continuous string of achievements. Her book, GET REPPED – Build Your Brand With Effective Public and Media Relations, equips readers with actionable strategies for brand building and media outreach. As a Platinum and Diamond winner of the Hamilton Spectator Readers for PR (2018 and 2019), Tracy Lamourie further asserts her reputation as a trusted PR authority. Her campaign work, particularly for justice and advocacy causes, showcases her tireless dedication to making a real-world difference.
Her international acclaim is cemented by regular contributions to industry seminars, her membership on major advisory boards, and repeated acknowledgment as a go-to subject matter expert. Tracy Lamourie remains on the cutting edge of media strategy, entrepreneurship, and diversity advocacy—empowering organizations to lead and communicate effectively in a digitally connected world.
To discuss Tracy Lamourie’s books, sessions, and booking details, visit Speakers Bureau of Canada’s contact page.