Tod Maffin

Leading the Facebook Generation: How to Manage, Inspire, and Retain the Generation-Y Millennials. Tod Maffin will show your delegates the key ways your business must change if you want to engage and retain this new, young, and energetic workforce. From developing personalized benefits packages to learning an entirely new leadership model. You’ll see real-world case studies of what works (and examples where attempts to manage this generation went spectacularly wrong) and will walk away with a detailed online kit of resources, additional articles and reports, and notes of the presentation.

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce. In a world filled with complicated web forms and digital marketing services, we have lost the “human” element in how we run our organizations. In this keynote presentation, Tod Maffin identifies these problems in stark terms, then provides business leaders in all types of organizations — private to public sector, small to enterprise business — with real-world, tested solutions.

It’s the lifelong dream of all marketers — a channel that is always on, always converting. That’s the promise of the “Bot Economy”. Little surprise that heavyweights like Facebook, Snapchat, and Google are focused intensely on this space. How do brands compete in this lucrative channel, while still maintaining top-quality one-on-one service with their customers? And how do the top brands — from British Airways to H&M, use bots to drive more sales, with a lower cost of customer acquisition. In this revealing keynote, Tod Maffin will share insights his agency has learned about deploying bots that can sell your product, help serve your customers better, and gain a wider engaged audience. All without sacrificing what made your brand valuable in the first place. It’s an entertaining and information-packed session that will leave you perfectly positioned for the coming Bot Economy.

In a dark room in New York City, three analysts spend their days poring over databases filled with seemingly random data about minor crime. But these analysts are among the city’s secret crime-fighting weapons, given that New York now exploits “Big Data” to look for minor crime trends. When a real-time spike is seen, the analysts dispatch officers to flood the area. It’s just one way that organizations are using ‘Big Data” to sell more effectively to their existing customers and, develop new product lines, and attract new businesses.

In this information-packed session using real-world case studies, Tod Maffin will help your audience understand what Big Data is, and what it is not (perhaps more importantly), and explain the three keys to developing and using a Big Data implementation in your company.

Now that you’ve got your company’s social media platforms in place and staff trained, how prepared are you for when you’re attacked on those same platforms, either by angry customers, Internet “trolls,” or ill-informed pressure groups? This session can work as a full keynote, an interactive workshop, or intimate session for senior leaders.

Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns. By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets. He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization. And, using his methodology, he’ll detail for your attendees each of the six action steps required for launching an impactful and measurable viral campaign You will never look at a viral campaign again the same.

In this era of empowered consumers and websites that report the lowest prices on everything, it’s critical that organizations be proactive in deploying specific tactics aimed at earning and cultivating brand loyalty. In this presentation, Tod Maffin demonstrates how quickly loyal fans fall out of love with their “favourite” brands and offers precise action steps that need to be taken in order to maintain that loyalty.

Using the same websites that your civic stakeholders are already using, you could be helping lead the dialogue, getting important information to people, and collecting opinions on issues from zoning to schools to property tax. And all with safe, secure, and standards-compliant tools. Tod Maffin will show your attendees how successful cities and communities your size are already using mobile and social media to be more effective in their communications, cutting costs, and — most importantly — developing an engaged and active citizen base. Maffin will break down three successful campaigns for re-election and walk your group through how the elected representative used specific digital tactics.

Once the founder and CEO of a multi-million dollar technology firm, Tod Maffin’s workload and always-on personality finally caught up with him and over the following years, he was crippled by a devastating depression and addiction — all the while struggling to appear to be productive to employers and colleagues, and happy and healthy to his friends and family. In this provocative keynote speech, Maffin will reveal to your delegates how this always-connected landscape has seduced all of us into endless multitasking and infinite email — all the while pretending that this increasing workload is the best thing for “productivity.” Maffin will outline his own bold strategy for bringing mental health discussion out of the shadows in a way that will challenge your attendees for years to come.

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce. In a world filled with complicated web forms and digital marketing services, we have lost the “human” element in how we run our organizations. In this keynote presentation, Tod identifies these problems in stark terms, then provides business leaders in all types of organizations — private to public sector, small to enterprise business — with real-world, tested solutions.