Speaker Collaboration, Relationships and Marketing
SBC Brand Assets and Watermarks
Download Brand Assets:
SBC provides approved brand logos, watermarks, and contact slides for use in speaker marketing and presentations.
Logos may be used on speaker websites, videos, and promotional materials with professional judgment and brand integrity.
A final presentation slide should include the speaker’s contact information, SBC’s contact details, QR code (if applicable), and the SBC logo.
Watermarks are available for integration into videos, reels, or presentation materials when appropriate.
All usage must not be altered and maintain visual consistency with SBC’s official branding.
SBC Collaborative Partnership
Speakers are independent professionals represented by SBC for booking, marketing, and event coordination.
Relationships are managed through the SBC portal and may be updated or ended at any time.
The partnership operates on collaboration, transparency, and accountability to protect all parties involved in the booking process.
SBC manages inquiries, bookings, contracts, negotiations, invoicing, and organizer communication on behalf of speakers.
Speakers must follow SBC policies, standards, and procedures outlined in this document and related guides.
SBC and speakers share responsibility for maintaining professional relationships, brand integrity, client satisfaction, and service consistency.
Speakers must communicate new programs, topics, or projects to SBC to ensure alignment with marketing and booking strategies.
Ongoing Relationship Development
SBC maintains professional relationships with speakers, clients, partners, and their stakeholders.
SBC operates as a relationship-focused bureau where each speaker’s performance contributes to collective reputation and results.
Speakers represent SBC’s brand in all professional activities and communications.
Relationships with clients, SBC staff, and other speakers must be built on professionalism, transparency, and mutual respect.
Speakers are encouraged to participate in networking and collaborative projects that support shared goals and professional growth.
Client satisfaction, repeat engagements, and sustained partnerships are shared responsibilities.
Speakers should meet with their SBC agent quarterly to discuss events, client feedback, and future goals.
Speakers should meet annually with SBC leadership to review alignment, strategy, and performance improvements.
Long-Term Growth and Investment
The speaking industry and your career should be viewed as long term as should our partnership.
Building a successful speaking career with SBC requires patience, consistency, and long-term commitment.
Word spreads fast and investing in your speaking is critical to your success and ours.
Early-stage speakers are encouraged to prioritize reputation, reliability, and client satisfaction over aggressive fee increases.
Speakers should focus on building traction through steady performance, client relationships, and audience impact over time.
Sustainable growth is achieved by developing a strong foundation of repeat clients, referrals, and event outcomes.
Strategic collaboration with SBC allows speakers to refine content, strengthen brand positioning, and expand audience reach.
SBC invests in long-term marketing and client development strategies that create opportunities across multiple industries.
Speakers who align their goals with SBC’s structured approach build stable demand, lasting credibility, and measurable career progress.
Profile and Marketing Development
Speakers are responsible for maintaining current and accurate profiles, topics, and materials within SBC systems.
It is recommended to update your topics annually and all other assets at a maximum of every 2 years.
All new topics, media, credentials, or materials must be submitted to SBC for review and publishing.
Speakers must maintain current videos and digital media that reflect their speaking topics and delivery style.
SBC assists with video production, content strategy, and marketing updates when appropriate.
SBC may feature speakers in newsletters, digital promotions, and campaign materials using approved visuals and messaging.
All published materials must accurately represent the speaker’s expertise, delivery format, and audience relevance.
Social Media and Public Visibility
Speakers must maintain professional social media profiles that align with SBC standards.
Content shared online should reflect accuracy, neutrality, and consistency with SBC event messaging.
SBC may reference, repost, or tag speakers in digital promotions, event announcements, or marketing campaigns.
Speakers must tag SBC in relevant posts for visibility and brand alignment.
Public comments or debates that could impact reputation, politics, or industry neutrality should be managed with caution.
SBC monitors brand alignment across public platforms to maintain credibility and consistency.
Meetings and Communication Rhythm
Quarterly meetings with assigned SBC agents review event performance, marketing updates, and future positioning.
Annual reviews with leadership address alignment with SBC priorities, speaker growth, and strategic planning.
Speakers may request ad hoc meetings to discuss opportunities, challenges, or new materials.
SBC provides access to internal team members for operational, marketing, and event-specific needs.
Speaker Investment and Collaboration
Speakers are expected to invest time in developing new programs, updating presentations, and maintaining industry awareness.
SBC provides feedback and support to ensure presentation content and market relevance.
Speakers must communicate updates in expertise, credentials, or topic shifts to SBC for accurate promotion.
SBC invests in national marketing, client acquisition, and operational infrastructure to sustain consistent event flow.
Speakers and SBC share responsibility for maintaining readiness, market visibility, and collaboration that supports future growth.
SBC Collective and Promotion
SBC and its speakers operate as a collective that promotes both the bureau and each represented speaker.
Promotion includes shared marketing visibility, content features, and coordinated campaigns.
SBC manages national marketing and client relations that benefit all represented speakers.
Speakers are encouraged to contribute content, thought leadership, and promotional ideas that support SBC’s platform.
Speakers must ensure all availability, contact information, and profile details remain accurate in SBC systems.
Competitor Alignment
SBC co-brokers with select agencies to increase exposure and access to external markets.
Speakers must notify SBC if contacted by or planning to join another bureau or agency.
Speakers must inform SBC of overlapping holds, invitations, or bookings with other agencies.
Fee structures must remain consistent across all agencies and direct engagements.
SBC and its partners rely on transparent communication to prevent conflicts and maintain trust.
Brand Integrity and Representation
Speakers represent SBC’s brand and reputation in every public appearance, event, and communication.
Professionalism, ethical conduct, and clear communication are required at all times.
SBC reserves the right to review and adjust representation status based on compliance, communication, and event performance.
Speakers and SBC share the responsibility of maintaining mutual trust, respect, and the credibility of the national speaking industry.