Event Planning Tools

From conference call to curtain call, our mission at Speakers Bureau of Canada is to make your job easier, do all the heavy lifting and make you the hero. As partners in helping you elevate your event to the next level by providing world-class motivational and keynote speakers and creating dynamic, unforgettable presentations, we welcome the opportunity to share our expertise with you. To that end, we have provided the following tips and tools to help get you there. As always, we encourage you to contact us if you have questions about any aspect of hiring or working with professional speakers. We look forward to working with you to plan your next meeting, conference, convention or retreat.


A successful event requires not only solid planning but also an effective approach to promotion to drive attendance and engagement for participants. Employees or members may not attend your event if they are unaware the event exists and who the motivational keynote speaker or virtual speakers will be presenting at the conference or meeting. These 6 tips to successfully promote a corporate event will increase attendance and attract a larger audience while engaging the attendees to the event they are about to attend.


Ask the leaders of your organization to make a video for the conference theme or event and why people should attend. Get the leaders involved in the event planning and have them identify topics of interest and what they want attendees to learn. Leaders will know what will be interesting for each of their teams, and by having them provide insights into the event theme, topic themes for the speaker and which type of speaker will be a success, they will become a direct stakeholder in the event itself sharing great ideas on the approach to booking professional motivational speakers or virtual guest speakers depending on the event format. By involving the top management and sponsors to have access to the event and possibly the speaker themselves, the event itself will become more popular as they will share the exciting project, they are one with other team members around the office and can do some internal networking and promoting of the event around the office.


If you are lucky enough to have a sponsor involved in the event, get them involved in the planning and request to learn if they know any good professional speakers or motivational keynote speakers that they want to see at the event. Ask them what topics they think will be a good fit for the audience and if they think having a recognizable guest speaker will help bring attendees to participate in the event or conference.

Once you have selected the speaker, engage the sponsor to help share the speaker’s information and conference program on their social media and within their network. This will create a buzz around your event and help drive attendees to the conference. If a sponsoring company or organization receives a request to be involved in the planning and can give attention to the featured speaker, sponsors are more likely to become involved with the event itself. Let ambassadors be a champion for you to help promote the motivational speakers and inspirational keynote speakers attending the event.

Additionally, promote your professional keynote speakers with whom you are collaborating. This is a terrific method to reach out to their audiences and spread the word about your event even further. It’s critical to use other people’s followings so that individuals outside of your target demographic are aware of your events.


Let your event planning teams announce your event as soon as you have a date set. Let people know that there’s an opportunity for them to participate in your event and listen to your invited motivational guest speakers or conference keynote speakers who will motivate, educate, and inspire them. You can also post tweets or Instagram posts on the days leading up to your event so that attendees will see them and get excited about attending.

You should notify individuals about the date of the event as soon as possible and offering early bird registration is a terrific strategy to advertise your conference and corporate gatherings in Canada. This will encourage your audience to register for your event and get their tickets as soon as possible especially if a discount is involved. It will also allow them to manage their schedules and make other plans, such as saving money for this purpose. If you don’t tell them the date, they can show up to your event on a completely inconvenient day, and then leave feeling furious or disappointed in themselves especially if they were expecting a good time.

Make sure that you have a strong headline so that everyone who reads it knows exactly what you and the invited engaging speakers have to offer and why it’s worth their time.  This should also be followed by an image with details about how much money will be saved if they purchase now as opposed to later on during the conference/event itself – this helps demonstrate value while also encouraging urgency when making decisions like these because most people tend not to take into account costs associated with doing things late versus early.”


If you want to engage with your event attendees, social media is a great place to start. You’ll be able to share valuable content with individuals who are interested in what your invited professional speakers or thought leaders have to give by using social media. For example, you can request that the external speakers or leading experts you’ve hired share the corporate event details on their social media accounts, such as Facebook, Twitter, and Instagram, to promote themselves and the events by connecting with potential attendees before the event. Using these platforms during the event will also ensure that others can see how great it will be. Promoting on these platforms after the engaging keynote speakers finished speaking so that people know where to go the next time, they want to hear a talk like the one your speaker presented.

The keynote speakers at the event can interact with attendees and fans on social media before your event is a great way for the attendees to get to know them, and it’s also a great way for them to get to know you as the event organizer. Encourage in front of delegates to take pictures or videos and use predetermined #hashtags and tweets for the event. Create a Sense of community for the event – Facebook groups, Instagram, Twitter, and Snap-Chat all help promote the event either through corporate meetings or conferences, before and after it occurs. You can also get the Speakers Bureau of Canada to help promote your event and the speaker on social media.


If your event organizers haven’t already, it’s time to start using hashtags for promoting your conventions and other corporate events. Find the specialised and unique #Hashtag for your event and include it on your event page. Make it a practice to always use the event hashtag. This applies not only to your social media posts but also to other marketing channels and printed materials. Reinforcing the hashtag helps anchor your event and keeps it top of mind. Encourage all event contributors, speakers, attendees, and anyone possible to tag your posts and engage in the comments section.

Make sure your hashtag is included in the account bios if you’ve created specialized social media profiles for your event. Hashtags are natively supported on the following social media platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, Pinterest, YouTube, and Google Streams. Mobilize your event participants (such as celebrity speakers or highlight keynote speakers and make sure they are aware of the event hashtag and encourage them to use it while discussing the event. This will assist your event planning teams in reaching their target audience

A word of warning. While it has been proved that adding a hashtag to your Tweets increases engagement, don’t go overboard. Posts with more than two hashtags receive 32% less interaction than those with no hashtags at all. Nobody likes being spammed.


Landing pages are a great way to explain your conferences, conventions, summits, corporate meetings, and any other type of event. Give people an opportunity to sign up for it on the landing page. A well-designed landing page can also be used as a marketing tool after the event is over. The purpose of a landing page is to explain the event to your audience, tell them why they should attend and why your speakers Canada’s bureau talent is the right person to deliver that information.

Your landing should include:

  • Event details (what time, location, etc.)
  • Speakers’ bio(s) and/or resume(s), if applicable (speaker can also include links).
  • If there are multiple Speakers Bureau Canada speakers talent at different times throughout the day or evening, include separate sections for each speaker’s talk so guests know what they’re getting into when deciding whether or not they want tickets themselves.
  • Social Media handles and hashtags

When visitors come to your landing page, they should know exactly what they need to do next. Make sure the call to action is clear and easy for them to find. You can also use this page to share information about leading authorities who will be attending your event. It’s also a good idea to include images or videos from your last event, as well as a FAQ page that answers any often-asked questions.