Profile Management & Submissions
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“The speakers who are selected are often not always the best speaker for that event. They are the ones who show up with the best proof and adapt to the times. Some speakers are going so video heavy they bring a camera crew to every event and give the client a free video in return while they own and control the content. Build your three videos. Maintain them as your currency. Update them every year.”
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Send all profile updates to profiles@speakerscanada.com
To submit updates for profile, follow our guide: https://speakerscanada.com/roster/profile-updates
To review profile copyright and intellectual property standards: https://www.speakerscanada.com/copyright-ip
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Profile Management Standards
- Purpose: Relevant/consistent marketing assets
- Value: Engagement, inquiries, bookings
- Positioning: Background, expertise, differentiation
- Appeal: Brand, credibility, expertise, marketing, search
- Alignment: Brand messaging reflects identity/expertise
- Visibility: Targeted search categories, topic keywords
- Clarity: Topic knowledge, brand lane, career experience
- Updates: Asset acquisition, content upgrades/refinement
- Versions: Profile, events, sources, marketing
- Continuity: Targeted, accurate, current, consistent
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Profile Submission Standards
- Review: Topic categories, instructions, guides
- Timing: July 1 to August 20, December 1 to 20
- Request: Update instructions, portal forms/guides
- Prepare: Content, files, cloud, links, attachments
- Cloud: Completed forms, documents, files, links
- Clarify: Identify additions, edits, replacements
- Sources: List names, titles, platforms, dates
- Order: Confirm placement, display sequence
- Submit: One email, instructions, links, permissions
- Review Status: Declined, missing, edited, accepted
Profile Videos
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To review our video standards, please visit: https://speakerscanada.com/roster/video-guide/
To review our strategy for main videos, please visit: https://speakerscanada.com/roster/main-videos/
To review our trusted resources, please visit: https://speakerscanada.com/partners/videos
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Video Requirements
- Quantity: 4 main speaking videos on profile
- Order: 4 main videos placed strategically
- Out of Scope: Media and podcast videos
- Quality: Produced HD video within standards
- Format: Raw files preferred; YouTube/Vimeo accepted
- Opening Hook: Immediate attention, audience interest
- Content Fit: Subject matter, expertise, speaking topics
- Bureau Friendly: No brand, website, contact information
- Acquisition: Ongoing footage, content, source files
- Continuity: New video replaces old video when slots full
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Video Standards
- Purpose: Primary asset driving interest/bookings
- Production: Professional videography/editing
- Format: Style aligned with brand/website positioning
- Content: Insight, humour, emotion, audience response
- Selection: Recent footage with editing/booking value
- Capture: Recordings on stage, b-roll footage of events
- Permission: Recording and usage rights in agreements
- Rights: Editing, short clips usage, source-file access
- Usage: Website profile, proposals, media kit, marketing
- Readiness: Client, profile, campaign, promotional use
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Video 1 – Main Narrative Video
Duration: 4 to 6 minutes, 2 to 3 minutes shorter version
Content: Story-based video combining full video portfolio (interviews, event footage, media and podcasts) to create emotional connection
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Video 2 – Highlight Reel Video
Duration: 2 to 3 minutes
Content: High-energy speaking reel using stage clips, media clips, audience moments, key insights, and strong delivery to support shortlisting
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Video 3 – Speaking Topics Sample or TEDx Video
Duration: 5 to 15 minutes
Content: Continuous speaking clips that are topic focused and combined in one video or TEDx, continuous keynote presentation clip showcasing topic knowledge, stage presence, delivery style and audience experience.
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Video 4 – Produced Interview Video
Duration: 2 to 4 minutes
Content: Produced video of speaker being interviewed with content focused on speaking, working style, preparation, customization, topic range, event experience, value adds, networking and logistical confirmations.
Profile Images
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For further information, please visit: www.speakerscanada.com/roster/images
To review our trusted resources, please visit: https://speakerscanada.com/partners/images
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Image Standards
- Purpose: Primary influence for marketing, bookings
- Quality: Professional, high-resolution, current
- Quantity: 4 images. 2 headshots, 2 supporting
- Selection: Strongest images prioritized for credibility
- Variety: Different angles, events, attire, settings
- Current: Images updated every 2–3 years
- Usage: Website profile, proposals, media kit, marketing
- Readiness: Optimized for digital, print, promotion
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Image Format and File Specs
- Professionally taken
- PNG or JPG
- High-definition
- Colour only
- 2:3 aspect ratio
- Minimum 600 × 900 px
- Preferred under 500 KB
- Maximum 1 MB
- Minimum 80 px from edges
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Main Image Requirements
- 2 Images: 1 Main Portrait, 1 Backup Portrait
- Frame: Straight-on portrait headshot above the torso
- Position: Looking directly at camera, facing forward
- Composition: Face in upper half of frame
- Shoulders: Both shoulders visible with equal padding
- Hands: Hands not visible, nothing in hands
- Attire: Business/business casual, no hats or sunglasses
- Quality: Clear, high-definition, professional image
- Usage: Website, proposals, media kit, marketing
- Restrictions: No brands, side poses, no accessories
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Supporting Image Requirements
- 2 Images: 2 Images that are not headshots
- Frame: Straight or side angle of full/half body
- Position: Looking directly or slightly to side
- Composition: Center or larger portion of image
- Environment: Event, studio, stage, indoor, outdoor
- Position: Standing, seated, or action
- Attire: Business/business casual
- Quality: Professional, clear, high-definition
- Usage: Media kit, promo, marketing
- Restrictions: No brands, contact info, sunglasses
Descriptive Title
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For further information, please visit: https://speakerscanada.com/roster/titles-keywords-phrases
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Descriptive Title Standards
- Purpose: Professional roles, title, topic expertise
- Structure: Identity, topic themes plus authority word
- Left: Professional roles, achievements, known for
- Right: Topic keywords with authority word ending
- Alignment: Brand, bio, topics, credentials
- Avoid: Vague titles, internal titles, repeated topics
- Usage: Website, proposals, media kit, marketing
- Readiness: Clear, accurate, relative, searchable
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Descriptive Title Requirements
- 2 Titles: 1 main and 1 secondary option
- Variety: Different words for each title
- Format: Title case, max 100 characters per title
- Divider Format: “|” to separate sections
- Separator Format: “&” or commas before dividers
- First Half (Part A): Identity keywords
- Identity: 2 to 3 words maximum
- Second Half (Part B): Topic keywords plus expert
- Topics: 3 to 4 topic keywords plus 1 authority word
- Authority Word: Expert, Specialist, or Advocate
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Descriptive Title Examples
- Humour in the Workplace & Workforce Consultant | Leadership, Change & Innovation Expert
- Educator, Teacher & Author | Human Connection, Communication & Emotional Intelligence Expert
- Olympic Gold Medallist & Women’s Hockey Player | Leadership, Teamwork & Performance Expert
- Entrepreneur & Business Leader | Business Growth, Leadership & Employee Engagement Specialist
- Psycholigist & Best Selling Author | Work Life Balance, Health and Wellness & Mental Health Advocate
- Indigenous Advocacy & Influencer | First Nation Restoration & Truth and Reconciliation Expert
Descriptive Keywords
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For further information, please visit: https://speakerscanada.com/roster/titles-keywords-phrases
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Descriptive Keyword Standards
- Keywords: Topics, identity, accomplishments
- Identity: Roles, awards, achievements, awards
- Topics: Main speaking themes covered in presentations
- Expertise: Education, certifications, credentials
- Selection: Most Relevant, searchable, trending terms
- Relevance: Keywords aligned with current demand
- Alignment: Background, brand, experience
- Risks: Vague, internal, narrow, unsupported terms
- Usage: Website, proposals, media kit, marketing
- Readiness: Clear, searchable, relevant, appealing
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Descriptive Keyword Requirements
- Amount: Submit 12 keywords total
- Public Facing: 9 public keywords on profile
- Backend: 3 internal keywords for search
- Focus: Spoken topics, credentials, recognition
- Priority: Prioritize brand, trends, known for
- Order: Strongest to most specific
- Format: Title Case, max 3 words per item
- Separators: “and” within keyword, “&” if unrelated
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Descriptive Keyword Examples
- Leadership
- Transformation
- Leadership and Change
- Disruption
- Innovation
- Futures and Foresight
- Mental Health
- Workplace Culture
- Peak Performance
- Teamwork
- Health and Wellness
- Belonging
Descriptive Phrases
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For further information, please visit: https://speakerscanada.com/roster/titles-keywords-phrases
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Descriptive Phrase Standards
- Purpose: Credibility, achievement, value, appeal
- Credibility: Experience, credentials, achievements
- Differentiation: What makes you different?
- Presentation: Delivery style, audience experience
- Value/Results: What audiences/organizers obtain
- Impact: Actionable outcomes, lasting value
- Proof: Awards, media, books, achievements
- Usage: Website, proposals, media kit, marketing
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Descriptive Phrase Requirements
- Amount: 12 phrases total
- Word Count: 3 to 9 words each
- Public: 9 public phrases
- Backend: 3 internal propriety phrases
- Writing: Direct, fact finding language
- Variety: Mix phrase types for broad appeal
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Descriptive Phrases Examples
- 20 Years of Experience Speaking
- Certified Speaking Professional
- Hall of Fame Speaker
- Olympic Gold Medallist
- Bestselling Author
- Former Educator
- Interactive Presentations
- Research & Customized Content
- Meet and Greet Included
- Additional Session Included
- Event Promotion Support
- Bilingual Presentations
Biography
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For further information, please visit: https://speakerscanada.com/roster/bio
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Biography Standards
- 3 Versions: Highlight Bio, Short Bio, Long Bio
- Style: Third person, fact finding, paragraphs
- Highlight: Quick reading, paragraph 1 of short bio
- Short: Highlight bio, plus 2nd expanding paragraph
- Long: No more than 2 sentences per paragraph
- Relevance: Review annually, update in December
- Alignment: Match background, credibility, expertise
- Usage: Website, proposals, media kit, marketing
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Biography Requirements
- Appeal: Each bio accurate, written to serve its purpose
- Highlight: 1 paragraph, 4 to 5 sentences, 650 to 800 characters
- Short: 2 paragraphs, 8 to 10 sentences, 1,000 to 1,500 characters
- Long: 16 paragraphs, 32 sentences, 2,400 to 4,200 characters
- Full Name: Full Name opens first sentence in each bio
- Third Person: All 3 versions in third person
- Style: Professional, fact finding, audience-focused
- Characters: Character counts followed for each bio
Topic Descriptions
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For further information, please visit: www.speakerscanada.com/roster/topics/
To review and select search topics on website:www.speakerscanada.com/select-topic-and-types/
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Topic Description Standards
- Recommendation: 4 to 6 topics for stronger positioning
- Positioning: Brand, expertise, trends, market demand
- Trends: Focus on topics clients actively request
- Style: Appeals broadly for any audience/industry
- Language: Inclusive, neutral, broad language
- Alignment: Prioritize demand, trends, expertise
- Relevance: Ensure topics solve real problems
- Variety: Range of topics that solve different problems
- Search: Select applicable types/topics categories
- Usage: Website, proposals, media kit, marketing
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Topic Description Requirements
- Quantity: 2 to 10 topics in order of preference
- Structure: Title, subtitle, body text
- Writing Style: Third person, hook, relatable, value
- Title: Main title, subtitle. Avoid keyword only titles
- Body Style: Problem, need, expertise, value, outcomes
- Full Name: Mention at least once per topic
- Language: “In this session” or “In this presentation”
- Length: 1 to 2 paragraphs, 3 to 4 sentences per paragraph
- Outcomes: Listed as optional or as full sentences
- Search: Select topics/types that match your profile
Podcasts
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For further information, please visit: www.speakerscanada.com/roster/podcasts/
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Podcast Standards
- Alignment: Match content and narrative with brand
- Credibility: Education, credentials, lived experience
- Speaking: Authentic storytelling, humour, personality
- Recognition: Prioritize popular hosts, shows, brands
- Appeal: Episodes that supports client/audience interest
- Relevance: Recent from last 3–5 years
- Variety: Different topics, formats, shows, hosts
- Usage: Website, media kit, proposals, marketing
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Podcast Requirements
- Quantity: Submit up to 3 podcasts in order of preference
- Submission: Link, title, show, host, description, date
- Platforms: Spotify, Apple Podcasts, YouTube, Vimeo
- Format: Video podcasts preferred, audio accepted
- Presence: Featured host, guest, primary interviewee
- Current: Episodes appeal to audiences
- Access: Publicly available, accessible, shareable
- Copyright: Permissions, usage, list original source
Media Interviews
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For further information, please visit: www.speakerscanada.com/roster/media/
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Media Interview Standards
- Alignment: Match content plus narrative with brand
- Credibility: Expertise, experience, opinions, recognition
- Speaking: Authentic storytelling, authority, personality
- Recognition: Established outlets, hosts, shows, brands
- Appeal: Content that supports client/audience interest
- Relevance: Recent from last 3 to 5 years
- Variety: Different topics, formats, audiences
- Usage: Website, media kit, proposals, marketing
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Media Interview Requirements
- Quantity: Submit up to 3 interviews in order of preference
- Submission: Link, title, show, host, description, date
- Platforms: YouTube, Vimeo, TV, radio, news outlets
- Format: Video interviews preferred, audio accepted
- Presence: Featured host, guest, primary interviewee
- Authority: Content that reinforces knowledge, expertise
- Access: Publicly available, accessible, shareable
- Copyright: Approved use, non-copyright, list original source
Written Articles
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For further information, please visit: www.speakerscanada.com/roster/articles/
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Written Article Standards
- Alignment: Match content plus narrative with brand
- Credibility: Thought leadership, research, recognition
- Writing: Storytelling, insights, case studies, education
- Recognition: Publications, outlets, awards, brands
- Appeal: Content that supports client/audience interest
- Relevance: Recent from last 3 to 5 years
- Variety: Different topics, formats, publications
- Usage: Website, media kit, proposals, marketing
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Written Article Requirements
- Quantity: Submit up to 3 articles in order of preference
- Submission: Link, title, source, description, date
- Sources: Magazines, news outlets, platforms, publications
- Format: Articles, case studies, whitepapers, published features
- Presence: Authored by speaker or primarily about speaker
- Authority: Content that reinforces knowledge, expertise
- Access: Publicly available, accessible, shareable
- Copyright: Approved use, non-copyright, list original source
Store Items & Value Adds
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For further information, please visit: www.speakerscanada.com/roster/store/
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Store Items & Value Add Standards
- Alignment: Speaking topics, expertise, trends, positioning
- Products: Useful items supporting learning, recall, experience
- Value: Increased booking value, audience experience, event impact
- Appeal: Items audiences want before, during, after events
- Recognition: Products that increase learning and familiarity
- Revenue: Product sales, bulk orders, event opportunities, bookings
- Current: Active products, pricing, availability, offerings
- Variety: Books, merchandise, training, digital resources
- Logistics: Purchase, shipping, delivery, access, redemption
- Usage: Website, media kit, proposals, marketing, store, events
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Store Items & Value Adds Requirements
- Types: Books, merchandise, training, art, signed items, takeaways
- Quantity: Up to 2 books, 2 merchandise items, 2 training items
- Submission: Title, description, price, link, source, platform
- Priority: Highest-rated, in-demand, recognizable items first
- Images: High-resolution PNG or JPG, clean, straight-on
- Purchase: Active links, ordering instructions, bulk pricing
- Offers: Event discounts, book signings, complimentary items
- Value: Courses, sessions, resources, takeaways, booking benefits
- Customization: Signed, personalized, branded, event-specific
- Conditions: Availability, quantities, eligibility, logistics
- Copyright: Approved use with original source
- Standard: Relevant, accessible, aligned with speaker brand
Speaker Booking Information
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For further information, please visit: www.speakerscanada.com/roster/booking-info/
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Booking Information Standards
- Alignment: Information relevant to each booking
- Experience: Professional, consistent client coordination
- Planning: Efficient preparation, delivery, logistics
- Readiness: Complete, current speaker information
- Accuracy: Reduced delays, errors, last-minute changes
- Value: Services, resources, benefits included with bookings
- Current: Information updated whenever details change
- Usage: Travel, media kit, event planning, bookings
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Booking Info Requirements
- SBC Role: SBC manages booking documents, event details, updates
- Updates: Contact SBC representative when information changes
- Media: Profile materials provided to confirmed event organizers
- Items: Images, bio, topics, introduction, contacts, requirements
- Technical: Microphone, slides, clicker, staging, A/V needs
- Onsite: Arrival, soundcheck, setup, meetings, dietary needs
- Contacts: Speaker, emergency, communication details
- Fees: Tiers, virtual, local, nonprofit, negotiation limits
- Travel: Transportation, accommodation, amounts, preferences
- Payment: Invoicing, payment details, preferences
