WHAT IS THE PURPOSE OF A KEYNOTE SPEAKER: WHY HIRE ONE?

The purpose of a keynote speaker is to feature as the headline speaker at a summit, meetings, business gatherings, conventions, or any type of corporate event. The keynote speaker’s role is to serve as the event’s featured speaker and is the number one investment you can make to generate new outcomes for your organization.

From inspiration to strategy and education to motivation, the speaker you select with bring your organization to new heights and maximize the potential and abilities of the attendees. They are an advocate for the industry in which they have achieved success and have accumulated significant experience or energized an audience for the remaining sessions in the day. A thought leader brings a new strategy to your organization and a professional speaker relays the messages the employees or members require to enable new learning.

ENGAGE TO EMPOWER

Engaging keynote speakers generate experiences that become unforgettable for attendees.  They have progressive solutions for complex problems, with lived experiences that tell a story that relates to the audience and their situation. They educate, motivate, and inspire new foundations of knowledge while reinforcing best practices. Engaging attendees should be the number one purpose of your event, and the speakers job is to engage them to the shifts and transitions required that affect the core direction of the individual and the company. They empower the audience to make better decisions and create new attitudes for goals and aspirations.

NEED SOME ENERGY? BRING IN A SPEAKER

Professional Keynote speakers are usually hired by event planners to headline conferences, company retreats, wellness retreats, and other large events. They incorporate the topic themes to address challenges the attendees face in their careers. Depending on an event’s objectives, planners may choose to book an energetic speaker or a sports motivational speaker who specializes in motivating others, promoting the learning that is required to push individuals forward.

WHY IS IT IMPORTANT TO FIND THE RIGHT KEYNOTE SPEAKER?

Event organizers are all too aware of how challenging it can be to maintain attendees’ interest throughout a conference, especially if there are multiple sessions throughout the day. If the event’s keynote speaker is scheduled to open it, their speech can influence the mood and create the energy required to push participants to be excited about their day.

It takes skill to select the ideal keynote speaker for your conference. The right speaker will engage attendees, the perfect speaker will create life changing experiences and the best speakers do both.

WHILE INDIVIDUAL TRAITS MAY VARY, A GOOD KEYNOTE SPEAKER WILL:

• Be regarded as an authority or thought leader in a particular field of study.
• Regarded as a trustworthy source of information with educational tools people can use
• Speak in an authentic way, with no bs and real-life examples of how people can change through their presentation.
• The capacity to communicate and customize their materials for specific audiences.
• Offer a list of professional references and examples of prior speeches.
• Have a trustworthy and honorable reputation in an industry.
• Be regarded as an innovator in their field with researched solutions.
• Have the ability to present in different formats.
• Be notable or recognized for their accomplishments.
• Have incredible personal experiences, superhuman in nature.
• Recognize and respect the limitations imposed by event managers.
• Be able to identify disengagement and improvise on the fly
• Have a professional approach before, during and after the event.

WHAT MAKES A GOOD KEYNOTE SPEECH?

An excellent keynote speaker will have the ability to empower the audience with their incredible stories and learning outcomes that are applicable to each attendee. A powerful keynote speech gives audiences the chance to leave with new levels of knowledge with the inspiration to take home and implement what they have learned in their lives. A keynote speaker makes sure that attendees can come to new conclusions regarding their work and home lives. They provide practical insights and inspire the solutions individuals crave in order to find purpose in their personal and professional lives.

GREAT KEYNOTE SPEAKERS CREATE MEMORABLE EPXERIENCES

A polished keynote speech focuses on blending the speakers experience with progressive ways to solve complex problems. The best speakers improve the outcomes for individuals that are remembered for the rest of their lives. An authentic keynote presentation leaves an impression and ignites passion, drive, and determination to dig a little deeper, grow a little further and inspire one another to tap into their potential and bring it full circle into action. They keep attendees coming back year after year, with new anticipation for desired learning and desired change they often seek through attending corporate events in Canada.