Sinclair MacRae

Sinclair MacRae

Calgary, Alberta
Trust, Values and Ethics Speaker
Sinclair MacRae is an experienced public speaker and Associate Professor of Professional and Business Ethics, with more than 25 years of teaching experience. Sinclair MacRae's delivery style is casual, accessible and humorous, and helps improve business profitability and organizational performance by enhancing employee engagement, workplace culture, and ethics.
  • Employee Management
  • Leadership
  • Mental Health
  • Personal Growth
  • Business Management
  • Academia
  • Career Development
  • Conference
  • Corporations & Businesses
  • Education & Teachers
  • Finance & Insurance
  • Guest Panelist & Guided Q&A
  • Inspirational


Sinclair MacRae, Ph.D., is an Associate Professor of Professional and Business Ethics at Mount Royal University in Calgary. He is a passionate and award-winning speaker, teacher, researcher, author, and consultant. Dr. MacRae delivers two terrific and dynamic presentations: Ethics for Professionals and Building Trust Relationships to Succeed. These presentations either can be keynote and seminar addresses or in highly interactive workshop formats, lasting between one and a half hours to one-half day.

Sinclair MacRae can help you improve business profitability and organizational performance by enhancing employee engagement, workplace culture, and ethics. His focus is on the practical and actionable. His delivery style is casual, accessible, and humorous. Dr. Sinclair’s presentations are content-driven, drawing on his extensive experience and expertise. He is currently researching and writing a book on competition, trust, and ethics. His first book was An Introduction to Ethics: Theories, Perspectives, and Issues.

Sinclair MacRae is the author of the Mount Royal Faculty Association’s Code of Ethics and a past Chair of its Ethics Committee and the Mount Royal University Research Ethics Board. He has been a member of several professional and community-based associations including the Administrative Sciences Association of Canada, the Canadian Association of Research Ethics Boards, the Canadian Psychological Association, the Canadian Business Ethics Research Network, the Integrity Network of Calgary and the Alberta Press Council.

Sinclair’s presentations are an excellent fit for a wide range of professional associations and groups. Dr. Sinclair MacRae shapes his presentations to meet specific needs and requirements to deliver a compelling professional development seminar or workshop.

Sinclair MacRae has spoken at numerous conferences and society meetings across North America and he has twenty-five years of experience teaching at universities and colleges in Canada. He mainly educates students in courses and programs in ethics, applied ethics, the good life, professional ethics and business ethics.

Dr. Sinclair MacRae has previously taught at Dalhousie University, the University of Toronto, George Brown College, the University of Manitoba, Saint Mary’s College, the University of Calgary, and Mount Royal University. He is an acclaimed expert on matters relating to business and professional ethics. Many media outlets including CBC news, the Canmore Leader, Global TV, The Calgary Herald, CHQR 770 AM and CTV News have interviewed Sinc on a broad range of issues and topics within his areas of expertise.



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Sinclair MacRae Topic Presentations

professional development/continuing education – ethics for accountants

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • In this four-hour workshop, you will strengthen your ethical self-confidence, awareness, and autonomy by better understanding the underlying values of the Chartered Professional Accountants’ Code of Professional Conduct, to which all CPAs must adhere.

    Accounting is marked by a commitment to five core values: professional behaviour, integrity and due care, objectivity, professional competence, and confidentiality.  In this engaging and interactive workshop, Sinclair MacRae will examine these values and consider how living up to them enables us to fulfil our duties to our clients in the context of our fiduciary relations while maintaining our vital function as independent professionals.

    We will also examine and justify a useful framework for thinking about accounting ethics and a clear, repeatable process for making ethical decisions.

    Note: This workshop satisfies the CPA’s CPE triennial four-hour ethics requirement.

professional development/continuing education – ethics for insurance professionals

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Sound ethics is the foundation of professionalism in the financial services industry and a key component of success. In this fun and interactive workshop, Sinclair MacRae will examine several concepts in insurance ethics and gain a deeper understanding of the nature and value of insurance, including the vital role it plays in enabling us to share risks, undertake essential initiatives, and deliver basic services.

    Suitable for agents, brokers, adjusters, and underwriters, the two principal aims of this workshop are to develop a useful framework for thinking through a range of ethical questions and dilemmas across the insurance industry and to generate a clear and repeatable process for making ethical decisions.

    Participants will broaden and deepen their understanding of ethics, what it requires of them in their professional life, and why it matters for their success, thereby improving their ability to raise ethical issues and consciousness in their workplaces and professional relationships.

    Note: This four-hour workshop counts toward CE requirements. Since also delivers abbreviated one-hour and two-hour versions of this presentation.

ethics for professionals

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Sound ethics is the foundation of professionalism and a key component of personal and work-related success. In this entertaining keynote or his fun and interactive workshop, Sinclair MacRae will demonstrate the relevance of ethics to your audience. He will help your group explore the nature and value of applied and professional ethics as these relate to their everyday practices.

    Starting with your professional Code of Ethics, take this opportunity to challenge and sharpen your ethical problem-solving skills in a practical, fun, straightforward, and focused manner. Gain greater insight into the principles underlying your profession and the reason it deserves public trust.

    Sinclair MacRae presentations are an excellent fit for a wide range of professional associations and general business audiences. If you need a speaker for your conference, convention, or someone to design and deliver a compelling professional development seminar or workshop, Sinclair will shape and customize his presentation to meet your specific needs, interests, and issues.

promoting constructive dialogue, principled dissent, and openness in an age of cancel culture

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Both the spectres of cancel culture and the backlash against it loom over all of our workplaces. They are the newest additions to all of the traditional barriers to fostering employee engagement, buy-in, and accountability.

    These social forces threaten to import the political divisiveness wracking wider society into the heart of our organizational cultures. In the face of these threats avoidance is not a rational strategy. The question is: how can organizations balance worthy equity, diversity, and inclusion initiatives with the vital need to promote honesty, courage, principled dissent, openness, and pride in one’s employer?

    In this Sinclair MacRae presentation, we will address these sensitive and fear-inducing issues directly. We will examine their natures, causes, and consequences, and explore some useful remedies.

    To this end, we will engage in the sort of mature and constructive dialogue sorely lacking in our political culture but absolutely requisite for maintaining a healthy and productive workplace milieu, one in which employees embrace and take pride in their organization’s foundational values. 

building trust relationships to succeed - the business case for trust

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • In his lively, inspiring, and informative keynote presentation or workshop, Sinclair MacRae explains the essential role that trust plays in business success. Learn why healthy, moral trust is necessary among all the stakeholders in a flourishing organization.

    A culture of trust is crucial for meeting the challenges you and your organization face. Discover how the latest research supports the view that “a healthy trust is a critical element that drives employees’ taking on responsibility for their organization’s success”. The marvel of successful organizations is that they foster a healthy trust that enables them to maximize the untapped potential of their workforce.

    Sinclair will challenge your group to recognize and promote the fundamental constellation of values that distinguish successful employees and organizations; values that include trust, honesty, integrity, authenticity, competence, mutual respect, excellence, accountability, collegiality and cooperation, open communication, emotional intelligence, and sound ethics.

    Learn about the value and basis of trust and the elements of human nature that impact trust. How do you distinguish “trust” from “healthy, moral trust”? In this practical presentation, Sinc presents useful tools for assessing, engendering and increasing a healthy trust in yourself, your teams, and your organization.

    The capacity to build and enjoy healthy and productive trusting relationships with others is not something we are born with; fortunately, it is something we can consciously develop. Take this opportunity to challenge and develop your healthy trust-building skills in a practical and straightforward manner.

    Who Should Attend?

    This presentation is useful for anyone who needs to trust others in their work but it is especially valuable for team leaders, managers, supervisors and senior executives.

rational persons, rational organizations

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • The professor emeritus of applied psychology Keith Stanovich distinguishes between standard measures of intelligence and rationality. Whereas most people identify intelligence with rationality, research shows that there is only a small-to-medium correlation across a range of rational thinking skills and intelligence test performance.

    This is because intelligence tests do not measure the various dimensions of rationality. Thus, Stanovich defines “dyrationalia” as “the state of being irrational despite having adequate intelligence.” Dysrationalia plagues people and organizations, just like it plagues our society, but the good news is that the remedies for it are within our grasp. We can learn to live more rational lives and maximize our prospects of being authentically happy.

    In this presentation, you will learn the first crucial steps for living a more rational life. We will identify and explore the three component parts of rationality – epistemic rationality, axiologic rationality, and instrumental rationality – and examine how their functioning delivers authentic happiness for individuals and success for organizations.

overcoming our neglect of values education: in praise of a revitalized liberal arts education

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • The causes of the neglect and breakdown of values education among young people in our society are complex and the consequences of this are serious and all around us. Fortunately, we can take constructive measures to counteract these harmful consequences.

    One key lies in revitalizing our commitment to, and understanding, a liberal arts education. This, in turn, first requires that we correctly appreciate the value of this kind of education. 

    When educational and business leaders extol the values of the liberal arts they usually emphasize them for their extrinsic and instrumental benefits – for instance by praising graduates of liberal arts and humanities programs for their critical thinking skills – at the expense of appreciating their potential for cultivating good and responsible citizens who live virtuous and meaningful lives.

    In this Sinclair MacRae presentation, we will address the question of the intrinsic value of education and examine how answering this question can lead us to better appreciate and directly cultivate values in education, thereby counteracting our current over-emphasis in education on the learning and recall of facts.


Thought provoking presentation.

Really excellent presenter.

Most excellent!!

Inspirational speaker.

Examples and scenarios given are very interesting and entertaining. They kept me very interested in the topic.

Articles & Media

Coming Soon!


An Introduction to Ethics
An Introduction to Ethics
An Introduction to Ethics: Theories, Perspectives, and Issues
How to book Sinclair MacRae for an event?

Sinclair MacRae keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Sinclair MacRae delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Sinclair MacRae from Calgary, Alberta for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in booking Sinclair MacRae for an event?

Are you looking to hire Sinclair MacRae for your event? Sinclair MacRae Calgary, Alberta is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Sinclair MacRae is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Sinclair MacRae is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Sinclair MacRae from Speakers Canada’s roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Sinclair MacRae to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Sinclair MacRae creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Sinclair MacRae from Calgary, Alberta offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Sinclair MacRae is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Sinclair MacRae focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Sinclair MacRae will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Sinclair MacRae’s presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Sinclair MacRae speaker for your annual general meeting, conference, summit, or convention in Canada.

How much does it cost to hire Sinclair MacRae for a keynote presentation or virtual event?

Sinclair MacRae is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada’s talent have different ways to assess their fees, and Sinclair MacRae speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Sinclair MacRae to check availability or confirm the pricing and associated costs to hire a great speaker like Sinclair MacRae for your event. As Sinclair MacRae's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization’s behalf to try to help you get in touch with Sinclair MacRae and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

Sinclair MacRae Disclaimer
Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Sinclair MacRae for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Sinclair MacRae, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada’s top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Sinclair MacRae we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization’s event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Sinclair MacRae about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker’s fees. If you are looking to hire Sinclair MacRae, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

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