Jared Smith

In early 2014, Jared Smith felt like he was in control of his destiny. His marketing business, Incite, was thriving with over 30 employees and clients across Canada. He was the Chair of the Mayor’s Roundtable and held board positions with The U of A, the Entrepreneurs Organization, and the Edmonton Oilers’ Community Foundation.

His family was healthy, he was a senior martial arts instructor and his future prospects felt strong. And then, one morning, he received a phone call – and everything changed. He suddenly found himself in unchartered waters. 12 months later, Jared and 10 of his closest friends were on a 5-day torture fest, fighting for their survival with a group of

Navy SEALs at a U.S. military training facility in San Diego. During this inspirational talk, Jared will tell us why he volunteered for this madness and how it helped to reshape his perspective in life.

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Led by the exponential rise of new technology, businesses are experiencing an increasingly fast-changing and competitive environment.

“Planning Forward” will provide participants with a unique perspective on how to future-proof their businesses in order to remain competitive, viable, and sustainable.

Jared Smith, the session leader, brings a wealth of experience, knowledge, and wisdom to organizations, small and large that attend his seminars. His unique presentation style encourages participants to evaluate their strengths and better understand the value they bring to their customers.

Designed for those of us who have an entrepreneurial mindset, Jared will lead participants through content and exercises that:

• explore how an entrepreneurial, growth mindset can be used to your advantage as you navigate new ideas and competitive forces
• discuss pathways to potentially disrupt your own industry
• help to expose the powerful technological forces at the doorstep of businesses
• discuss ways to leverage new technology and new ways of thinking

The world of professional selling is not what it used to be. Cold calls and direct advertising don’t deliver the results they once did. Gone are the days where dog-and-pony shows won bids and hockey tickets were enough to seal the deal.Your clients have become more discerning, more sophisticated, and less trusting than ever before.

Those who fail to establish themselves as trusted advisors with strong client relationships are likely to find themselves becoming an undifferentiated, commoditized service provider forced to compete on price.

Jared Smith has 20+ years of experience both selling professional services (Jared was the founder, owner and Partner in charge of Business Development for InciteMarketing) and advising senior leaders and their sales teams. Jared has also acted ina sales and fund development role for numerous non-profits including the U of A School of Business, the Glenrose Foundation and the Stollery Children’s Foundation.Leveraging this experience, Jared will take participants through a workshop and series of one-on-one coaching sessions that will result in the creation of a personal business development plan that includes (but is not limited to):

• understanding the buyer model
• negotiating the stigma of “sales”
• personal brand building
• becoming a trusted advisor
• networking strategies and tactics
• growing your book of business- referrals, centres of influence and alliances
• a coaching approach to sales

Jared’s Story

For 20 years, Jared Smith, a Canadian-based business advisor, professional speaker, martial artist, and community ambassador, has been guiding various organizations across different industries. His most valuable contributions are in the realms of business development, relationship building, and growth strategy. Known for his work with purpose-driven leaders, organizations and social-impact projects, Jared has also cultivated other passions and is an accomplished adventure seeker, self-defense instructor, motivational speaker, and published author

Buyer behaviors are changing daily in response to Covid-19, new communication methodologies, from ZOOM meetings to Insta-stories to LinkedIn groups. Smart organizations (both retail and b2b) are in the mix, engaged online and offline with their audiences and their audiences’ centres of influence. However, with the proliferation of online and offline media, some interesting phenomena are occurring.

More than ever before:

1. Audiences are tuning out and filtering information
2. Audiences are skeptical of direct, biased sources of advertising and
3. Audiences are levering social networks to inform their decisions

During this session you will learn how to:‍

1. develop a dashboard of relevant metrics in order to evaluate marketing strategies against objectives
2. understand how to determine your organization’s “unique differentiation” in the marketplace and
3. build a marketing strategy that flies in the face of mass, direct forms of advertising

Participants will gain strategic growth insights that can be leveraged to organically grow into new markets, cultivate work from existing clients and optimize marketing mix allocation/spend.

I’ve spent 20 years figuring out how to pull the creative and strategic levers that unlock and optimize an organization’s growth. I help entrepreneurs, businesses, organizations, and not-for-profits find their pathway to growth. I do this through my strategic connections with other influencers and organizations, and through people I can do business with or collaborate with. I also do this through my approach to growth; I believe growing an organization is both a science and an art.

Strategy

Growth planning, business development planning, marketing planning, strategic facilitation

Business development

Strategic connections, introductions, and leverage

Workshops and coaching

Executives, entrepreneurs and business development professionals