Jim Hole

Jim Hole

Edmonton, Alberta
Farming, Horticulturalist & Agriculture Expert
Jim Hole is a Certified Professional Horticulturist & Arborist, Gardening & Agriculture Expert, highly sought-after speaker & bestselling author in Alberta. Jim Hole shares messages & tips on gardening and horticulture in humorous and engaging way that makes him known for being ardent about plants, environment & business.
  • Health & Wellness
  • Resilience & Adversity
  • Business Growth
  • Agriculture & Farming
  • Conference
  • Economic Development
  • Environment & Climate Change
  • Lifestyle & Health
  • Motivation
  • Research & Science


Jim Hole knows the business of farming and horticulture like no other. He learned about growing and selling produce from his parents, Ted and Lois Hole, who set up a vegetable farm in St. Albert in the mid-1950s, expanding the business into a successful greenhouse operation, the “Enjoy Centre”. The Hole family has been in the greenhouse business for more than 68 years in which started as a backyard business on their family’s farm outside of St. Albert, AB. Ted and Lois Hole transformed the red barn on their farm into the family’s first retail store on their vegetable farm in St. Albert in the mid-1950s and eventually expanding the business into a successful greenhouse operation.

In 1979, Jim Hole, Bill Hole, and Valerie Hole took over the company and expanded it where it became one of the largest independent retail garden centers in Canada. In 2009, Jim constructed the Enjoy Centre, a multi-use facility featuring a greenhouse, conference center, café, restaurant, market, and pop-up shops. Jim and the family recently sold the Enjoy Centre to focus on other projects. He is ardent about plants, the environment, and business.

Jim Hole’s humor and engaging spirit are legendary, making him a highly sought-after speaker across the country. In addition to writing bestselling books, newspaper columns for a variety of major newspapers, Jim can be heard on CBC radio and seen on various TV stations sharing his messages and tips on gardening and horticulture, continuing his family’s legacy.

Jim Hole is also the past President of the University of Alberta Alumni Association and Co-Chaired the University’s Centenary Celebrations. Jim Hole has a Bachelor of Science degree in Agriculture (Plant Science major) from the University of Alberta. Jim is a Certified Professional Horticulturist with the American Society for Horticultural Science. Jim Hole is also a Certified Arborist with the International Society of Arboriculture.



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Jim Hole Topic Presentations

from gardens to markets

  • Keynote Presentation
  • People, especially Europeans and residents of North America, are demanding better quality foods from their farmers. They want “organically-grown” fruit and vegetables and meats grown without the use of antibiotics and growth hormones. What do these and other commonly used terms like “organic,” and “natural”, mean both legally and ethically.

    What’s more, consumers are willing to pay a little more for locally produced foods. More and more people are trying to stick to the “100-mile diet” as much as they can.

    Let Jim help you explore the joy and wonders of growing your own food, supporting local farmers, and eating healthily.

    Jim Hole grew up selling vegetables from the backdoor of his family’s farmhouse in St. Albert, Alberta. From that humble beginning, the Hole family farm grew, and he successfully expanded his market.

    Jim will broaden your thinking about what is possible to grow in Canada and how to your products to market profitably and in an environmentally sustainable way. His stories will be both entertaining and educational.

think outside the barn - sustainable farming through innovation

  • Keynote Presentation
  • Jim Hole will inform and entertain your audience about the inherent social and economic benefits of being environmentally sustainable.

    Jim will share the many challenges that he experienced on his journey and reveal the enormous difficulties and valuable life lessons that he learned during the evolution of his career.

    Whether you’re a grain farmer, an animal farmer, or a farmer that produces flowers, trees and shrubs for retail, we must be mindful of the importance of environmental responsibility. The future of your business may depend on it. It’s becoming a veritable measuring stick of accountability. This is especially true for the younger generation and retaining your customers for life.

    World influences are forcing change on agriculture everywhere. Consumers are demanding “organic” foods, climate change is forcing farmers to think and act differently. When it comes to production, and there are many more options for farmers to consider: cannabis, hemp, spices, and foods for local markets – some them ethnic. Labour shortages and the demise of the family farms are also all having a profound effect.

    Jim will eloquently explain the difficulties and challenges of managing farms in an environmentally safe way today by referring to several humourous anecdotes. His presentation will be as entertaining as it is educational.

the impacts of industrial farming

  • Keynote Presentation
  • Industrial farming is here to stay. The family farming is quickly disappearing. The younger generation is moving to cities where they see a brighter future. This urban migration is having a profound sociological impact as novel ways of food production become the new world order.

    Large scale food production systems are revolutionizing the manner in which farmers now work. More efficient seeding and harvesting equipment, better, more targeted irrigation schemes are now employed, drones now monitor crops, advances in animal genetics and many other technological innovations are changing the way we farm today.

    The new world farmer must also think differently to survive and succeed. What food is in demand today? What factors come into play when choosing the type of crop to grow? Where is the marketplace going? Should the modern farmer consider producing food for local markets and well as international markets? If yes, how much farmland should he/she devote to it? How will she/he get the product to the consumer for the best possible price?

    Finally, there is the environment to consider. The new demand for “organic” and natural products is shifting not only what we produce but how we produce it. Will the continued use of chemicals still play a major role in food production? And what about the weather? How can farmers today still produce sizable crops during long dry spells? Finally, the new industrial farmer has a key role to play to be part of the solution to climate change.

    Join Jim Hole to explore these questions and to provide audience members with practical tips on how to succeed in farming today. More importantly, Jim will, in his own down to earth way, lay the groundwork for the adoption of a new philosophy toward farming -one that remains profitable but also respects the environment and societal change.


urban gardens - communities, connection & nature

  • Keynote Presentation
  • The rate of urban growth throughout the world increases almost daily. In Canada, 83% live in cities, compared to 78% less than ten years ago. In China, the rate of urbanization has been increasing roughly one percent a year for over 20 years now. In India, the rate has increased by 4.5% on the last few years alone. Africans are feeling a strong urge to move from the countryside to the city.

    With more and more people living in cities, the pressure is on urbanites to pitch in and to produce their own food. The pressure is felt even more with the arrival of climate change and our realization that if we are not part of the solution, we are part of the problem. What a beautiful thing this is to see city folk re-engaging in growing vegetables.

    People are gathering more and more to grow fruits and vegetables in community gardens. That is where they discover the wonder and magic of getting their hands soiled. Moreover, they rediscover the pleasures and attractions of growing their own food like their ancestors did for so many years.

    Connecting with mother earth and its ecosystems is something that brings us all more joy, personal awareness and understanding of who we are within the cycle of life. Not only does it reconnect us to our past, but it also grounds us through a conscious connection for each moment in each day. Having something to care for that is attributing to the cycles of life changes our perspective to what work, family and life brings us each day. Furthermore, the social aspect of intermingling with fellow gardeners is reassuring to us all. We are, together, committing to help feed ourselves and possibly even a few others in the process.

    The recent pandemic has proven to us that urban people are capable and willing to garden more than ever. Many more of us now have a functional backyard (even frontyard) garden now. We are rediscovering the joy of eating our own fresh produce. New urban gardens are emerging in parks, on top of buildings. apartment blocks and even inside buildings, both large and small.

    Let Jim explore with you the new trends in urban gardening, vertical gardening, and other forms to urban farming to motivate your audience to get into it. Hey, Jim will certainly throw in some practical tips too. Jim will deliver his presentation with humour and in easy-to-understand plain language.

the future of agriculture

  • Keynote Presentation
  • In 2021, over 8.7 billion people live on our planet. Our population continues to increase. Scientists agree that within 30 years we will be hard pressed to find sufficient arable land to produce enough food to feed everyone. What’s in store for agriculture?

    Agriculture today is rather revolutionary. Modern industrial farms employ drones, self-diving combines and machinery, green housing, new irrigation systems and many other technological advances to improve food production. Many of these industrial farms are more efficient and more environmentally friendly. It’s a great time to be in the business of agriculture.

    At the same time, consumer demand for farm products is becoming more eccentric and diversified. This places new demands and expectations of farmers.

    Many global trends are affecting us now and will, even more markedly, affect us tomorrow. Why is Bill Gates, one the smartest businessman in the world, buying loads of farmland all over the world?

    What are the economic, sociological, and political implications and consequences of the new world order of supply and demand?

    Jim Hole will in his own unique way simply broaden our understanding of where agriculture is going and how we can participate in its evolution. The future is exciting but to succeed, will require more adaptation than we have ever seen in human history.

growing mental wellness

  • Keynote Presentation
  • Studies show that when we connect in nature and in breathing fresh air, our stress levels decrease, and we can detach from our busy minds for our everyday thinking. Having a hobby which involves mental and physical stimulation, along with the ability to see results fruition through strategy and work, gives us more confidents and peace. Growing clean, mineralized food and sharing the produce with loved ones or those in need, gives us purpose to master our gardens. Jim outlines the connection between gardening and mental well-being. He shares stories of his own life and of those he has impacted through the gardening experience.

Jim Hole travels from Edmonton, Alberta & delivers customized and tailored keynote speeches, presentations, workshops and training sessions. on the topics enlisted below. These services are designed for a variety of audiences, industries, and event types and event formats.


Jim’s presentation was fantastic! He’s a great speaker and engaged very well with the participants (there was an opportunity for Q&A following his presentation and he took the time to engage as long as there were questions). We are pleased that he was a part of our event, provided some good energy for the opening. Very practical, approachable and real (not afraid to share successes and learning along the way, what participants/entrepreneurs value).


PowerUp North Conference

All of Jim’s sessions were hugely successful. I had people consistently telling me how much they liked Jim’s presentation. So informative and entertaining. I saw it three times and never tired of it. We hope to work with Jim again down the road.


Syncrude Oil

Articles & Media

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How to book Jim Hole for an event?

Jim Hole keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Jim Hole delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Jim Hole from Edmonton, Alberta for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in booking Jim Hole for an event?

Are you looking to hire Jim Hole for your event? Jim Hole Edmonton, Alberta is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Jim Hole is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Jim Hole is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Jim Hole from Speakers Canada’s roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Jim Hole to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Jim Hole creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Jim Hole from Edmonton, Alberta offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Jim Hole is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Jim Hole focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Jim Hole will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Jim Hole’s presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Jim Hole speaker for your annual general meeting, conference, summit, or convention in Canada.

How much does it cost to hire Jim Hole for a keynote presentation or virtual event?

Jim Hole is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada’s talent have different ways to assess their fees, and Jim Hole speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Jim Hole to check availability or confirm the pricing and associated costs to hire a great speaker like Jim Hole for your event. As Jim Hole's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization’s behalf to try to help you get in touch with Jim Hole and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

Jim Hole Disclaimer
Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Jim Hole for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Jim Hole, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada’s top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Jim Hole we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization’s event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Jim Hole about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker’s fees. If you are looking to hire Jim Hole, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

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