Elaine Froese

Elaine Froese

Boissevain, Manitoba
Agriculture, Farm Family Transition and Succession Planning Expert
Elaine Froese is a certified professional speaker and coach, and author for nearly 25 years, known as the ‘farm whisperer’ and ‘mother of farm succession’. Elaine Froese specializes in helping farm families who want better communication and conflict resolution to secure a successful farm transition.
  • Communications
  • Employee Management
  • Health & Wellness
  • Leadership
  • Peak Performance
  • Teamwork
  • Agriculture & Farming
  • Conference
  • Economic Development
  • Family & Parenting
  • Inspirational
  • Lifestyle & Health


Elaine Froese (pronounced ‘phrase’), CSP is a certified professional speaker, certified coach, and author. She’s a go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition.

As a farmer and mother to the successor of their farm, Elaine Froese understands the culture of agriculture intimately.

Elaine Froese has a superpower that is helping families find harmony through understanding. Her expertise is to discuss what she calls the Undiscussabull™ – the bull in the middle of the farm family that no one wants to talk about.

Elaine Froese is an award-winning author who’s written 5 books over the past 25 years.

Faith Today magazine has dubbed her “Canada’s Farm Whisperer”. She was awarded the Farm Management Canada Wilson Loree award for excellence in Farm Business Management, the 4-H Canada First Most Distinguished Alumna award from a pool of 350,000 alumni, as well as the Manitoba 150 Women Trailblazers award.

Elaine’s passion is to share simple, practical and actionable tools with farm families so they can talk about tough issues and get traction in their farm transition. Her topics are a catalyst to courageous conversations and conflict resolution. Expect her to WOW your audience by bringing clarity with workable and practical tools.

Elaine Froese’s on a mission to guide farm families, across North America, to get unstuck, communicate better, find harmony through understanding, and secure a profitable farm legacy. Elaine’s goal is for everyone to be rich in relationships.



Coming Soon!

Elaine Froese Topic Presentations

discuss the undiscussabull™ - tools for talking about tough issues in life…and farm transfer!

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Conflict avoidance is the biggest barrier to the next generation’s succession success. Elaine Froese provides practical conflict resolution tools to help families have courageous conversations for business continuance and to reduce family tensions. Founders typically want to know where their income streams will be after they let go of power and control of management and/or ownership. They also have marital conflicts about home residence issues and how to be fair to non-business heirs.

    The next generation can’t wait to gain equity and more decision-making power. Young farmers are smart, tech-savvy, and want to have their opinions heard by parents and respected. They also need certainty that timelines for transfer and succession agreements will be honoured. Add the conflict dynamics of a new spouse and you have many interesting conversations ahead! Elaine Froese’s expertise is her practical common sense approach to starting courageous conversations between the generations, and auditing the key challenges.

    You’ll gain insight into the tools you need to talk about tough succession issues and then act on them with agreements that work for the different demands of each stage and age of the successor or founder. Learn to listen to your head, heart, and your “gut”. Elaine delivers actionable information that farm business owners and managers can implement today. She challenges farm family businesses to get “unstuck” and not accept the high anxiety and stress of poor decision-making. Her tools are grounded in years of working with farm succession planning and coaching. Her award winning book Planting the Seed of Hope helps build insight and trust quickly with families seeking tools for dealing with conflict and change.

planning for change - the cycle of renewal - farmers don't retire... they re-invent!

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • You love farming and you never plan to really quit. Your spouse has other ideas. You are both in different stages of the cycle of renewal but don’t know it. Your adult children want you to move to town. What are you going to do? Nothing? That doesn’t feel very good! How about planning for change, letting go, and taking on new plans? Discover how in this revealing presentation.

    Elaine is a certified Hudson Institute of Santa Barbara Coach and is highly trained to help people see where they are on the cycle of renewal map in order to plan for change. The key issue is discovering that your perspective and stage of the cycle can be completely opposite to your spouse and business partners. This makes planning for change a challenge unless you identify what to let go of, “drop the bananas,” and what to take on. Elaine is the farm family coach your clients need to connect with!

who wants the farm... and when? farm succession planning tools for action

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Farming dads need to transfer control and ownership (eventually) to younger farmers. If there is no successor, then what? If there is a keen successor… congratulations! What do young farmers want? They want certainty of ownership and a plan with deadlines. They want the farm intact. What do older founding farmers want? To be useful and appreciated. Fairness. They want an income stream for their lifestyle needs.

    Elaine Froese delivers actionable information farm business owners and managers can implement today. People seek out advisors after she hits home with her message. She challenges farm family businesses to get “unstuck” and not accept the high anxiety and stress of poor decision-making. Her tools are grounded in years of working with farm succession planning and coaching. She’s survived two succession plans and can talk about it. Elaine’s a farmer and speaks to the heart of farm family issues. Her stories make people feel like she’s literally been at their kitchen table for years!

the gift of encouragement - encouraging the heart of your family business

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Lack of appreciation is one of the top key reasons farm succession planning fails or is blocked. Families need a strong emotional bank account and huge relational capital, not just net worth. Each generation needs to feel their work counts. In this presentation, you’ll discover how to use encouragement as a leadership tool.

    Dr. Nikki Gerrard, farm stress specialist discovered that “What doesn’t kill you makes you stronger.” Her resilience research was the foundation of Elaine’s award-winning book Planting the Seed of Hope. Families need to communicate, celebrate and connect with the community. Elaine farms, has employees, and manages role overload, just like her clients. She has been a popular retreat speaker for many years as she is gifted as an encourager. Her common-sense approach and toolbox will help your farm clients see encouragement as a leadership tool.

living an intentional life – how to embrace change on your farm with the cycle of renewal

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Folks are tired and overloaded. They think self-care is selfish. Too many roles and too little time. Where did the fun go? Elaine Froese is an active farm partner with off-farm demands, just like you. She’s experienced a serious health issue which makes her passionate and practical about being intentional, not “busy” and she shares her story and strategies for living a balanced life.

finding fairness in farm transition - how to manage your farm family’s expectations about inheritance.

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training

farming’s in-law factor – how to have more harmony and less conflict on family farms

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
Elaine Froese travels from Boissevain, Manitoba & delivers customized and tailored keynote speeches, presentations, workshops and training sessions. on the topics enlisted below. These services are designed for a variety of audiences, industries, and event types and event formats.


Elaine came to our community in Dominion City and talked about how rural communities could be vibrant communities by working together. In her workshop she made us really think about who we were and who we would like to be. It made us realize that what a community becomes is really within itself. People can get together and talk about their visions for their community and make it happen. It was a really positive experience and she did an excellent job of leading us in that discussion.

Harold Penner

Canadian Food Grains Bank

Our experience with Elaine was very beneficial. We did a presentation called “The Death of a Farmer” to talk about certain things you need to address during times of a death or in preparation for it. Our involvement with Elaine was fantastic. She brought a lot more of the emotional side to the issue. A lot of the issues you tend to ignore or put to the side, she brings to the forefront. To address those tough areas was important to our clients… During the seminar, Elaine would be speaking and you’d see the wife elbowing the husband saying ‘This is something we’ve got to do.’ They left the seminar inspired and motivated to take action.

Mark Verwey

BDO Canada

We do a lot of business with farmers — estate planning, disability insurance, etc. — and Elaine works in the industry and is very knowledgeable. She works with farm families and shows them how to solve their problems. We liked her human approach – she’s aware of the stress issues that a lot of farmers have and felt that she was the right person to talk to us. Many of my clients had already used her services and before and were in love with her and I’ve heard so many good things about her. We were really impressed with what she had to say.

George Malstrom

Faith Life Financial

When I heard Elaine was going to be a presenter at our BDO Farm Seminar, I was excited because my family had worked with Elaine before when we were doing estate planning with our farm and I knew she had lots of good advice and that she would give our clients some food for thought and guidance. She likes to let everyone listen and have their say so others can hear what they have to say. She was a real benefit to us on our farm.

Shelly Friesen

Employee and Farmer
BDO Canada

A joy to work with, heard loud and clear. When the farmers laughed or asked a great question, I knew they were listening and really wanted to learn from her. Her tips were easy to understand. It was just about understanding that conflict happens, and to have the confidence in yourself to ask for what you want. In the glowing review from farmers after her presentation, I knew they had heard that loud and clear.

Maddy Berner

Event Planner & Communications Coordinator
National Milk Producers Federation

Elaine helped me allocate $1 Million of assets the night I listened to her. Elaine’s presentation brings value to the use of my services in my office.

Don Forbes

Forbes Wealth Management

Articles & Media

Coming Soon!


Farm Family Coach Insights - Seeds of encouragement for success in farm transition
Farm Family Coach Insights - Seeds of encouragement for success in farm transition
Elaine Froese is a lifetime farmer, professional speaker writer and coach who helps farm families work through issues surrounding succession, business and communication. In Farm Family Coach Insights, Elaine Froese gathers wisdom from her decades-long career with real farm families to help yours....
Building Your Farm Legacy - Tools to Empower Family
Building Your Farm Legacy - Tools to Empower Family
Many farm folks work hard at producing great crops and caring for livestock, but when it comes to communicating their deepest desires for the future of the farm, they get stuck. Building Your Farm Legacy: Tools to Empower Family is a useful toolbox created by a farm woman, partner, and mother to a...
Farming’s In-Law Factor
Farming’s In-Law Factor
Every farm team wants harmony on their family farm and this book will show you how to get it. There are toolboxes that you can use immediately to find out what's working and what is not working for your farm business partners, who also happen to be family. Certified coach Elaine Froese has spent...
Planting the Seed of Hope
Planting the Seed of Hope
Strong families communicate, connect, and celebrate with their community. This inspirational book compiles Elaine Froese’s first 10 years of writing in Grainews. This book is ideal for people who want to give the gift of hope and encouragement to folks who want to be intentional about making...
How to book Elaine Froese for an event?

Elaine Froese keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Elaine Froese delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Elaine Froese from Boissevain, Manitoba for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in booking Elaine Froese for an event?

Are you looking to hire Elaine Froese for your event? Elaine Froese Boissevain, Manitoba is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Elaine Froese is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Elaine Froese is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Elaine Froese from Speakers Canada’s roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Elaine Froese to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Elaine Froese creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Elaine Froese from Boissevain, Manitoba offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Elaine Froese is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Elaine Froese focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Elaine Froese will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Elaine Froese’s presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Elaine Froese speaker for your annual general meeting, conference, summit, or convention in Canada.

How much does it cost to hire Elaine Froese for a keynote presentation or virtual event?

Elaine Froese is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada’s talent have different ways to assess their fees, and Elaine Froese speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Elaine Froese to check availability or confirm the pricing and associated costs to hire a great speaker like Elaine Froese for your event. As Elaine Froese's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization’s behalf to try to help you get in touch with Elaine Froese and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

Elaine Froese Disclaimer
Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Elaine Froese for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Elaine Froese, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada’s top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Elaine Froese we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization’s event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Elaine Froese about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker’s fees. If you are looking to hire Elaine Froese, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

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