Written Articles

When a journalist, editor, or publication writes about you, it tells event organizers something your own marketing never can — that someone with editorial standards decided your expertise was worth sharing with their audience. A published article lives permanently, reaches audiences far beyond the stage, and carries the weight of the publication behind it. This page outlines the submission standards for your Speakers Bureau of Canada profile and provides a strategy for earning published coverage that strengthens your speaking brand.

Written Article Submission Requirements Order of Articles (up to 3 total)Why Published Articles Matter Types of Published Coverage How to Earn Published Coverage Key Considerations

Written Article Submission Requirements

Provide up to 3 written articles written by third-party sources where available. Speaker-authored articles are accepted if published externally. Upload articles from recognized publications including magazines, digital publications, or news sources. All submissions must be non-copyright or approved for use with proper source references. You can post any published articles you authored or articles written about you. Please submit your updates to: profileupdates@speakerscanada.cm

Quality Standards
- Must be published in a recognized magazine, newspaper, or digital outlet
- No self-published blog posts unless on a major platform
- Content must reflect your speaking topics and expertise
- Well-written, edited, and professionally presented
Selection Strategy
- Most Read:
- Most Proud:
- Topic Specific:
- Prioritize articles from well-known or industry-recognized publications
- Choose articles that reinforce your authority on your speaking topics
- Articles written about you carry the strongest third-party credibility
- Keep content current — within last 3 to 5 years preferred
- Maximum 3 written article entries
Submission Requirements
- Provide title, source, and link for each article
- Include publication name, date published, and year
- Indicate whether the article was written about you or by you
- Indicate order of preference for display
- Must be publicly accessible — no paywalled content

Order of Articles (up to 3 total)

Your profile supports up to 3 written article entries. Each entry is visible on your media kit and website profile. If the category is full, indicate which item is being removed when submitting a replacement.

Most Popular

Your strongest published piece. A feature profile in a national outlet, a news article where you are the central expert, or a major publication covering your work. This is the first written piece a decision maker sees when evaluating you.
Most Proud

A second piece from a different publication or angle. If your lead is a profile, this could be an article where you are quoted as an expert or event coverage highlighting your keynote. Variety across outlets strengthens your portfolio.
Topic Specific

A third piece that rounds out your profile. An industry publication feature, a conference recap, a Q&A interview in print, or coverage from a regional outlet. Depth across different media types signals broad recognition.

Submission Reminder: All written article updates must be submitted to profiles@speakerscanada.com in a single email thread. Include the title, publication name, link, date published, and your order of preference. Clearly indicate whether each item is an edit, a replacement, or an addition.

Why Published Articles Matter

When someone else writes about you, it signals a level of credibility that self-promotion cannot reach. An editor evaluated your expertise, a journalist chose to feature you, and a publication put its reputation alongside your name. That is what makes published articles one of the most powerful assets in your speaker profile.

Editorial Validation

A publication’s decision to feature you is an endorsement. Organizers trust that process. When they see your name in a recognized outlet, they know someone already vetted you before they did.
Permanence

Articles live online indefinitely. A feature published two years ago still surfaces in search results, still gets shared, and still drives booking inquiries. No other profile asset has that shelf life.
Depth Beyond the Stage

A keynote shows delivery. A published article shows the thinking and the story behind it. Organizers want to know that a speaker’s expertise runs deeper than a polished performance.

Discoverability

When an organizer searches for an expert in your topic area, a published article in a recognized outlet can surface before your speaker profile does — and it brings the credibility of the publication with it.

Types of Published Coverage

Feature Profile

A journalist writes about you — your story, your career, your expertise, your impact. This is the strongest form of third-party validation. You did not pitch the angle or write a word. An editor decided you were worth covering.
Expert Commentary

A reporter quotes you as a subject matter expert within a larger article. Your name, credentials, and insight appear in a recognized publication. These accumulate over time and build a searchable track record of authority.
Event & Conference Coverage

A media outlet covers an event where you spoke and highlights your keynote, workshop, or panel contribution. This connects your speaking work directly to published media — organizers see that your appearances generate press.

Q&A or Interview in Print

A journalist interviews you and publishes the conversation in written format. This shows your ability to communicate clearly and concisely in a different medium than the stage.
Opinion or Contributed Piece

You write an article that is published under your name in a recognized outlet. A contributed piece can complement your portfolio by showing your voice, thinking, and point of view in your own words.
Journalist

A speaker with a journalism background brings dual authority to the page. Their bylines in news outlets demonstrate credibility as both a practitioner and a published writer, strengthening their reputation across two professional worlds.

Columnist

A speaker who holds a regular column in a publication — print or digital. A column signals sustained editorial trust, not just a one-time placement, but an ongoing relationship with a publication that returns to your perspective repeatedly.
White Paper

A speaker who has authored or co-authored a white paper published by an industry body, research institution, or recognized organization. White papers demonstrate deep subject matter expertise and are frequently cited by decision-makers, academics, and practitioners.

How to Earn Published Coverage

The speakers who consistently appear in published articles are not waiting to be discovered. They make it easy for journalists to find them, cover them, and quote them.

1

Make Yourself Discoverable

Keep a media page on your website with your bio, headshot, topic list, and previous press coverage. When a journalist searches for an expert in your field, a clean and accessible media page is the difference between getting contacted and getting overlooked. Include a line that says you are available for interviews and commentary.
2

Leverage Every Speaking Engagement

Every time you speak, there is a potential article. Conferences have media partners. Event organizers publish recaps. Industry publications cover key sessions. Ask the organizer whether media will be present and make yourself available.
3

Respond to Media Queries

Register on platforms like Connectively (formerly HARO) and Qwoted where journalists post daily requests for expert sources. A fast, concise response to a relevant query can turn into a full feature, a recurring source relationship, or a quoted appearance in a major outlet. Respond within the first hour for the best odds.
4

Build Journalist Relationships

Follow reporters and editors who cover your industry on LinkedIn and X. Engage with their work genuinely. When a journalist already recognizes your name, a pitch or introduction converts at a significantly higher rate than a cold outreach.
5

Pitch Yourself as a Source

When a story breaks in your field, reach out to journalists covering it and offer yourself as a commentator. Frame it around the story, not yourself. Speed matters — a pitch sent within hours of a breaking story has the highest chance of landing.
6

Share Your Story Proactively

If you have a compelling personal story, career milestone, or achievement that connects to your speaking topics, pitch it to journalists who cover your space. Editors are always looking for strong human interest angles that inform and inspire their readers.
7

Use SBC Resources

Speakers Bureau of Canada can assist with identifying media opportunities, connecting you with editorial contacts, and supporting your

Key Considerations

Copyright and IP Rights

All written article content submitted to SBC must be non-copyright with proper source listed. Ensure you have the right to share and link to any article — whether it was written about you or by you. Some publications retain exclusive rights. Review the publication’s terms before submitting. Review copyright standards at speakerscanada.com/copyright-images-videos/
Content Freshness

Written article content should be kept within the last 3 to 5 years where possible. Articles with outdated statistics, old branding, or superseded research should be replaced as stronger content becomes available. Review your portfolio annually.
Accessibility

All submitted articles must be publicly accessible. Paywalled content cannot be displayed on your SBC profile. If an article is behind a paywall, check whether the publication offers an author sharing link or open-access option.

Submission Process

Submit all written article updates to profiles@speakerscanada.com in a single email thread. Include the title, publication name, link, date published, whether you authored it or were featured, and your order of preference. Clearly indicate whether each item is an edit, replacement, or addition.