Podcast Foundation & Value
-
For further information regarding intellectual property, copyright and usage rights, please visit: https://speakerscanada.com/copyright-ip/
-
Profile & Career Value
- Assets: Video, audio, clips, quotes, articles, transcripts
- Positioning: Speaking topics, expertise, market direction
- Recognition: Familiar hosts, shows, recurring appearances
- Credibility: Third-party validation through hosts, platforms
- Authority: Expertise, experience, perspective
- Discoverability: Search across platforms, channels, websites
- Visibility: Exposure across audiences, industries, markets
- Relationships: Hosts, guests, producers networking
- Bookings: Interest, reach, following, client confidence
- Usage: Website, proposals, media kits, marketing
-
Campaign Positioning
- Positioning: Expertise, topics, audiences, interview value
- Targeting: Content, audiences, impact and following
- Research: Host, show, style, credibility, guests, episodes
- Content: Stories, expertise, trends, audience relevance
- Pitch: Audience value, timely angles, episode relevance
- Tailored: Messaging, show, host, episode, content
- Timing: Topic relevance, release schedule, market interest
- Value: Credibility, visibility, engagement, bookings
-
Platforms, Reach & Channels
- Analysis: Comparable shows, guests, topics, formats
- Search: Apple Podcasts, Spotify, YouTube, Google
- Platforms: PodMatch, MatchMaker.fm, PodcastGuests.com
- History: Rephonic reach, contacts, audience data, guests
- Directories: Shows by topic, audience, industry
- Networking: Agencies, associations, academies, groups
- Communities: LinkedIn, Facebook, Reddit, creator groups
- Network: Publicists, clients, colleagues, speakers, organizers
-
Intellectual Property & Usage
- Ownership: Host, producer, publisher, platform, speaker rights
- Terms: Recording, distribution, duration, audience, clips
- Permissions: Editing, repurposing, profiles, publishing, promotion
- Content Rights: Raw recordings, episodes, clips, transcripts
- Usage Rights: Excerpts, quotes, links, promotional use
- Third-Party: Music, images, trademarks, guests, contributors
- Restrictions: Exclusivity, removal, licensing, platform conditions
- Files: Raw, edited, audio, video, clips, transcripts
- References: Show, episode, host, producer, platform, date
- Continuity: Permissions, files, credits, links, usage records
Podcast Placement & Submission
Slot 1 – Most Viewed
Strongest engagement for views, listens, reach, recognition
Slot 2 – Most Proud
Most proud appearance, topic, show, guest, host, outcome
Slot 3 Most Relevant
Most current and relevant content, position, topics, trends
-
Profile Readiness
- Alignment: Expertise, positioning, audience demand
- Targets: Clients, industries, communities, decision-makers
- Showcase: Expertise, personality, authority, public relevance
- Recognition: Established hosts, shows, producers, platforms
- Variety: Topics, formats, audiences, hosts
- Production: Raw, edited, final versions, quality audio/video
- Relatability: Listener interests, current trends
- Accessibility: Public, stable, organizer-ready
- Display Order: Preferred placement with each submission
- Bureau Friendly: No branding, websites, contact info
-
Podcast Links & Files
- Platforms: YouTube, Vimeo, Spotify, Apple Podcasts
- Ad-Free: Advertisement-free links where possible
- Cloud Files: MP4, MOV, MP3, WAV
- Source Links: Direct episode pages from original podcast
- Shared Links: Public, permanent, original-source access
- Access: No accounts, passwords, paywalls
- Stability: Permanent access without expiry, permission changes
- Risks: Private, shortened, redirected, tracked, playlist, links
-
Accepted Content & Access
- Video: Professional studio production, HD visual quality
- Audio: Professional virtual/studio production
- Shows: Established following, public figures, brand alignment
- Risk: Controversial topics, shows, hosts, subjects avoided
- Formats: Professionally edited interviews, panels, live streams
- Industry: Trade, association, organizational, sector podcasts
- Access: Downloadable, shareable, attached with permission
- Unpublished: Owned audio/video files with approvals
-
Source Elements
- Content: Direct appearance episode, link, approved file
- Show: Show title, subtitle, episode title, subtitle
- Role: Host, guest, editor, producer, commentator, panelist
- Role Details: Contact, titles, credentials, Highlight Bio
- Description: Topic, expertise, relevance, audience value
- Platform: YouTube, Vimeo, Spotify, Apple Podcasts
- Publication: Recording date, publication date, platform
- Permissions: Approved files, links, usage, preferences
-
Submission Standards
- Profile Scope: Podcast category, guide
- Instruction: Add, Edit, Replace, Remove, Order
- Materials: Links, files, source details, permissions
- Access: Public links, approved cloud access
- Format: One email with materials, links, instructions
- Standards: Quality, quantity, sources, lengths, limits
- Sources: Titles, roles, shows, hosts, platforms, dates
- Review: Accepted, edited, rewritten, declined, missing items
Podcast Appearance Standards
-
Quality Standards
- Production: Professional video/audio production, editing
- Host: Credibility, preparation, interview style, audience fit
- Show: Following, topic alignment, purpose, audience value
- Video: HD resolution, stable framing, smooth playback
- Audio: Clear speech, balanced sound, minimal interference
- Role: Expertise, contribution, public role understood immediately
- Presentation: Attire, setting, lighting, visual consistency
- Conversation: Relevant questions, focused responses, stories
- Message: Positioning aligned with expertise, thought leadership
- Delivery: Clarity, composure, confidence, character, authority
-
Content Standards
- Relevance: Current topics, expertise, client demand
- Audience: Media followers, general public
- Interest: Timely issues, trends, events, conversations
- Expertise: Knowledge, credentials, experience, perspective
- Authority: Conduct, appearance, research, opinions, expertise
- Message: Current positioning, language, flow, takeaways
- Clarity: Distinct ideas, stories, examples, direct language
- Bureau Friendly: No branding, websites, contact info
-
Selection Standards
- Alignment: Style, expertise, identity, positioning
- Audiences: Followers, community, industry, organizations
- Sources: Established hosts, shows, producers, platforms
- Role: Guest, host, expert, commentator, featured subject
- Formats: Video, audio, interview, panel, solo, live
- Demand: Timely topics, audience interest, show alignment
- Visibility: Views, listens, reach, engagement, recognition
- Risks: Unowned, outdated, controversial, poorly produced
-
Profile Standards
- Quantity: Up to 3 primary podcast episodes
- Format: Produced video preferred, quality audio accepted
- Placement: SBC profile, media kit, proposals, marketing
- Sources: Established shows, hosts, producers, platforms
- Source List: Podcast, episode, role, host, producer, platform
- Freshness: Episodes from the last 3 years where possible
- Relevance: Expertise, topics, positioning, audience demand
- Variety: Topics, formats, audiences, hosts, platforms
- Usage Rights: Profile, publishing, editing, promotional permission
- Profile Impact: Credibility, authority, search, booking confidence
Guest Appearance Strategy
-
Appearance Goals
- Credibility: Established hosts, shows, platforms
- Visibility: Audiences, industries, markets
- Authority: Expertise, experience, perspective
- Positioning: Current background, topics, market direction
- Search: Discoverable content across digital platforms
- Following: Reach beyond existing networks, followers
- Value: Recognizable assets for profiles, proposals, marketing
- Assets: Clips, quotes, articles, social content
- Relationships: Hosts, guests, producers, partners
- Growth: Inquiries, recognition, client confidence, bookings
-
Appearance Alignment
- Show: Topics, themes, following, target audience
- Guests: Recognized names, aligned topics, expertise
- Host: Credibility, style, character, reputation
- Audience: Expertise, interests, market demand
- Value: Established shows, production quality, reach
- Authority: Knowledge, background, expertise, solutions
- Followers: Ideas, solutions, positioning, trends, demand
- Flow: Questions, listening, pace, quality answers
-
Appearance Standards
- Preparation: Recent episodes, host style, audience, format
- Message: Stories, insights, examples, intended outcomes
- Audience: Listener interests, needs, challenges
- Delivery: Focused, natural, authentic, concise
- Listening: Complete questions, clarification, direct answers
- Stories: Examples supporting key points, expertise
- Setup: Professional studio audio/video production
- Follow-Up: Host appreciation, promotion, networking
-
Assets & Growth
- Followers: Organic subscribers, listeners, social following
- Referrals: Introductions to shows, hosts, platforms
- Repeat: Appearances, segments and marketing value
- Production: Host collaboration, video editing, audio editing
- Release: Short-form to long-form content to drive interest
- Files: Raw, edited, clipped, audio, video assets
- Rights: Editing, publishing, promotional, profile use
- Storage: Cloud folders, backups, naming, dates, sources
- Content: Video and audio clips, blogs, summaries, newsletters
- Lifecycle: Profile updates, review, replacement, archiving, reuse
Podcast Creator Strategy
-
Podcast Hosting Goals
- Credibility: Consistent content, guest quality
- Authority: Expertise, perspective, topic leadership
- Brand: Voice, message, identity, presentation
- Positioning: Education, experience, topics
- Visibility: Clients, industries, communities
- Discoverability: Episodes, titles, descriptions, keywords
- Assets: Video, audio, clips, quotes, articles, transcripts
- Relationships: Guests, partners, industries
- Ownership: Format, content, distribution, archives
- Bookings: Client confidence, recognition, inquiries, interest
-
Hosting & Episode Alignment
- Audience: Target clients, industries, decision-makers
- Topics: Expertise, topics, client demand, public interest
- Format: Interviews, solo episodes, panels, series, commentary
- Structure: Opening, discussion, stories, takeaways, close
- Guests: Experts, clients, leaders, partners, recognized figures
- Brand: Title, messaging, visuals, tone, show identity
- Schedule: Publishing frequency matched to production capacity
- Value: Visibility, credibility and thought leadership
-
Hosting & Production Standards
- Preparation: Guest research, questions, objectives, flow
- Interview: Focused questions, listening, clarification
- Video: HD resolution, framing, lighting, visual consistency
- Audio: Balanced sound, minimal noise, echo, distortion
- Setting: Background, branding, equipment, presentation
- Delivery: Clarity, pace, attention, confidence, character
- Editing: Transitions, pacing, titles, graphics, sound
- Experience: Guest and episode preparation, recording
-
Podcast Growth & Assets
- Following: Influence across industries, communities, markets
- Calendar: Topics, guests, launches, events, awareness dates
- Buffer: 3 to 4 completed episodes before release
- Release: Short-form to long-form content to drive interest
- Algorithms: Timing, format, frequency, platform behaviour
- Guests: Recognized, emerging, relevant, hard-to-access voices
- Content: Problems, solutions, perspectives, conversations
- Control: Platforms, files, edits, clips, audio, video, transcripts
- Distribution: Podcast platforms, YouTube, websites, social media
- Consistency: Originality, quality, schedule, production, delivery
