Speaker Value & Benefits
- Establishes authority/credibility and memorability
- Expands learning, reach, exposure
- Content and items live on after the event
- Expanded knowledge and maintain relevancy
- Engagement tool, talking point at event
- Additional revenue
Event & Audience Value
- Opens up network with publishers, authors and suppliers
- Bulk order purchases for attendees
- Door prizes and gifts to create value
- Networking sessions, meet and greets to market items
- Provides a tangible takeaway tied to presentation content
- Increases audience and organizer experience
Booking Order & Contact Information
- Our form collects and saves all information
- We gather your publisher contact information and item codes
- Speakers always confirm cost for each event
- We can coordinate on our behalf or assist you in coordinating
- Remember to keep some at home for door prizes!
Books and Profile
Selection Strategy
- Maximum 3 book entries on site
Prioritize bestsellers or most recently published titles - Book should be relevant to life story, topics and expertise
- Can move books in your order of preference
Front Facing Items
- Book image
- Book title and subtitled
- Book description Title and short description
Book Image
- Cover image must be high resolution
- Must be straight on with no angles
- No filters, overlays, or cropping on cover image
- Product image (PNG or JPG)
- Additional image sizes and formats where available
Book Title, Link, Description
- Title and Description within character counts
- Purchase link must be active and publicly accessible
- Description must be concise and reflect speaking topics
- Your name mentioned once
Benefits, Strategy & Value
Submit up to 3 books. Prioritize bestsellers, most recently published titles, or books most directly aligned with your current speaking topics.
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Authority & Credibility
- Establishes subject matter authority
- Provides proof of knowledge and experience
- Supports speaker positioning within defined categories
- Strengthens topic branding across speaking themes
- Creates reference material for event organizers
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Reach & Discovery
- Increases visibility across web and marketplace platforms
- Enables pre-event reading for audience preparation
- Supports post event learning tied to presentation content
- Provides content for media, podcasts, and interviews
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Writing Strategy
- Plan ahead and block time in your calendar
- Collect ideas over time before writing
- Research ghost writers, researchers, and proof readers
- Write a new book every 3 to 5 years
- Most speakers have 2 to 3 books total
- Mini books and online training are viable alternatives
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Publishing
- Research books on similar topics and their publishers
- Network for introductions, endorsements, and promotion
- Choose a publisher based on distribution goals and timeline
- Publishers value recommendations and referrals
- Self publishing is always an option
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Career Value
- Generates revenue through book sales
- Opens network with publishers and authors
- Bulk orders create gifts and event takeaways
- Books can be sold at a table after your session
- Meet and greet sessions with book signings
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Order Coordination
- Our form collects and saves all submission information
- Publisher contact details and item codes gathered on intake
- Speakers confirm cost prior to each event
- SBC can coordinate orders or assist the speaker in coordinating
- Keep stock at home for door prizes and gifts
Three (3) Merchandise Items on Profile
Profile & Display
- Maximum 3 merch items on profile
- Prioritize most sole, used or relevant items
- Update items based on demand and usage
- Ensure alignment with your speaking topics and positioning
Front Facing Items
- Product image
- Product name
- Short description
- Purchase or inquiry link
Product Image
- High resolution image required
- Product clearly visible and centered
- No filters, overlays, or distractions
- Consistent image style across items
Product Name, Link & Description
- Name and description within character limits
- Link must be active and accessible
- Description aligned to brand message and use
- Your name used once where applicable
Merchandise
Submit up to 3 merchandise items. Prioritize mid to high quality items that are currently available and aligned to your speaking topics.
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Merchandise & Production Strategy
- Items to connect background info for cause, non profit.
- Should also connect your identity, purpose and items
- Nonprofit causes and donations drive interest
- Your connection with the items and cause is moving story
- Use merchandise as part of the session or event experience
- Support meet and greet and post session engagement
- Provide items that reinforce key takeaways
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Product Strategy
- Prioritize mid to high quality items
- Select items people will keep and use over time
- Test merchandise with small runs before scaling
- Peer review and sample test before committing
- Avoid low quality or disposable products
- Ensure production cost is reasonable
- Ensure sizes, mailing and order management built to scale
- Limit brand name on items to ensure usability
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Production and Quality
- Select reliable production partners
- Review samples before large orders
- Maintain consistency across all items
- Plan timelines for production and delivery
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Logistics and Coordination
- Plan inventory based on confirmed attendance
- Coordinate shipping to venue or client in advance
- Prepare items for distribution onsite
- Track quantities and fulfillment for each engagement
Three (3) Online Training Courses on Profile
Profile & Display
- Maximum 3 course entries on profile
- Prioritize highest enrollment or most relevant courses
- Ensure courses align with your speaking topics and positioning
- Update selections based on demand and performance
Front Facing Items
- Course image
- Course title
- Short description
- Platform name
- Enrollment or purchase link
Product Image
- High resolution image required
- Product clearly visible and centered
- No filters, overlays, or distractions
- Consistent image style across items
Course Title, Link & Description
- Title and description within character limits
- Enrollment link must be active and accessible
- Description must reflect course outcomes and audience
- Platform name included where applicable
Online Training
Submit up to 3 online training courses. Prioritize active courses aligned with your current speaking topics, highest enrollment, or strongest performance.
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Authority & Credibility
- Can be accredited for some industries depending on topic
- Establishes authority, credibility and expertise
- Structured learning beyond the stage through extended content
- Supports speaker positioning within defined categories
- Creates reference material for organizers and clients
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Reach & Access
- Easy release, access and distribution
- Extends your content into a scalable and accessible format
- Allows audiences to engage before or after events
- Reaches audiences outside of live events and locations
- Provides content for digital platforms and learning programs
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Content & Learning Value
- Delivers structured learning aligned to your topics
- Supports application through modules, lessons, or exercises
- Provides consistent delivery of your material across audiences
- Aligned with digital learning environments and formats
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Career Value
- Generates revenue through course sales or licensing
- Supports recurring income aligned to your speaking brand
- Strengthens positioning with organizations seeking solutions
- Expands opportunities beyond single event engagements
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Course Strategy
- Build courses that extend your core speaking topics
- Use speaking engagements to validate content and demand
- Update content based on audience feedback and performance
- Align pricing with audience type and use case
- Promote through speaking media and client programs
- Research accreditation and align course to approval standard
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Production & Quality
- Ensure content is relevant to your topics and audience
- Use dual camera or multi angle recording for clarity
Maintain professional audio lighting and video standards - Include real examples demonstrations and case studies
- Structure content into clear modules and lessons
- Ensure consistent delivery across all sessions
Biographies
Core videos
Descriptive Title
Highlight Reel Videos
Inquiry Management
Media Interviews
Podcasts
Speaker Brand & Positioning
Speaker Exposure
Speaker Fee Positioning
Speaker Photography
Speaker Profile Categories
Speaker Profile Updates
Speaker Resources
Speaker Video Guide
Testimonials & Endorsements
Topic Descriptions
Written Articles