Speaker Video Guide
Video Primary Investment
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“Professional Videos are the primary investment for a speaker to advance their career. If a speaker has $1,000 to invest, $900 should be spent on a video”
Engagement & Decision Tool
Video is the primary resource organizers use to engage with speakers, evaluate quality, and assess booking fit
Commitment to Performance
Demonstrates commitment to speaking, stage presence, storytelling, speaking style, and audience engagement
Organizer Confidence
Strong video portfolios attract interest, build confidence, and strengthen competitive positioning
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Video Influence
- Purpose: Primary profile, proposal, marketing, booking assets
- Discovery: Visibility, relevance, search presence, interest
- Impression: Interest, appeal, confidence, trust
- Proof: Delivery, presence, style, ability, audience response
- Strength: Credibility, memorability, relevance, distinction
- Fit: Professionalism, topic relevance, expertise, suitability
- Decision: Evaluation, comparison, shortlisting, booking
- Trust: Reduced uncertainty throughout the booking process
- Versatility: Profile, proposal, campaign, website, social use
- Longevity: Reusable content supporting continued promotion
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Portfolio Framework
- Foundation: 4 videos supporting profiles, proposals, marketing
- Required: 2 of 4 videos required for bureau representation
- 4 Videos: Showcases story, experience, topics, style, value, fit
- Supporting Videos: Clips, interviews, media, social, promo assets
- Stage Footage: Presentations, audience reactions, networking
- Media Footage: Interviews, podcasts, broadcasts, in-studio
- Variety: Topics, audiences, formats, settings, moments
- Coverage: Stage, interview, media, social, promotional content
- Repurposing: Edited clips, reels, videos for profile/campaigns
- Value: New assets generated from each recording opportunity
Main Video Strategy
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For further information, please visit: www.speakerscanada.com/roster/main-videos/
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Main Video 1 – Narrative Video: A story-driven video combining interviews, speaking clips, audience reactions, event footage, and b-roll to present the speaker’s story, message, credibility, and emotional connection
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Main Video 2 – Highlight Reel: A fast-paced video combining speaking highlights, energy on stage, event footage, range, audience engagement, media appearances, features, accomplishments, and impact
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Main Video 3 – Speaking Sample: A continuous presentation clip or full talk demonstrating the speaker’s delivery, stage presence, character, speaking ability, content flow, credibility, audience reactions and engagement
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Main Video 4 – Produced Interview: A one-on-one interview presenting the speaker’s expertise, main topics, customization approach, working style, added value, and expected outcomes for participants and organizations
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Asset Strategy
- Investment: Video prioritized across marketing assets
- Capture: Speaking, interactions, appearances, events, media
- Ownership: Intellectual property, content usage rights/control
- Protection: Permissions, licensing, storage, access
- Variations: Versions for platforms, formats, campaigns
- Value: Usable assets from every recording opportunity
- Career: Long-term marketing, promotion, positioning
- Library: Events, interviews, podcasts, media, supporting footage
- Renewal: Annual review, replacement, portfolio updates
- Usage: Profiles, media kits, proposals, campaigns, social media
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Supporting Video & Image Types
- Interviews: Storytelling, expertise, credibility, purpose
- Presentations: Stage presence, delivery, experience, engagement
- Events: Audience interaction, event moments, off-stage content
- Media: Credibility, visibility, expertise, demand
- Podcasts: Storytelling, topic range, thought leadership
- Vlogs: Tailored insights, experiences, behind-the-scenes content
- Social: Promotion, engagement, audience growth
- Promotional: Events, books, programs, announcements
- Licensed B-Roll: Stock footage, locations, environments,
- Original B-Roll: Storytelling, editing, transitions, event footage
- Studio: Controlled lighting, audio, framing, presentation
- Testimonials: Organizer, client, attendee credibility
Portfolio Standards
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For further information, please visit: www.speakerscanada.com/copyright-ip/
For further information, please visit: www.speakerscanada.com/roster/socialmedia
Portfolio Foundation
Complete and maintain the 4 Main Videos with supporting content across different topics, audiences, settings, and formats with all versions saved to cloud
Content Planning
Plan and schedule video capture for relevant appearances while retaining raw footage, edited files, reusable clips, and content for future updates
Production & Asset Control
Meet production standards, secure ownership and usage rights. Maintain cloud storage, access, hosting, version, and platform control
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Portfolio Requirements
- Purpose: Complete speaker video portfolio for long-term use
- Priority: 4 Main Videos maintained as primary assets
- Support: Supporting videos strengthen future Main Video updates
- Planning: Relevant appearances identified for video capture
- Currency: Recording opportunities exchanged for usable content
- Types: Stage, interview, media, podcast, topic videos
- Variety: Different stages, topics, audiences, moments, settings
- Assets: Raw footage, edited files, reusable clips retained
- Growth: Portfolio expanded through annual video development
- Readiness: Complete, current, reusable speaker video portfolio
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Important: Publicly Available Videos
Public access to full presentations may reduce booking value by allowing organizations to view the content without hiring the speaker. Constantly review all publicly available videos from previous events and identify full presentations or recordings longer than 15 minutes that contain current presentation content or materials. Download and retain a copy before contacting the hosting source to request immediate removal where appropriate.
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Production & Asset Standards
- Quality: 4K preferred, 1080p minimum
- Quality: Professional filming, editing, audio, lighting
- Bureau Friendly: No brand, website, contact info
- Copyright: Recording, usage, control rights
- Files: Downloadable and shareable MP4 files
- Links: Private or unlisted on YouTube/Vimeo
- Versions: Original, edited, platform versions
- Usage: Profile, social media, campaign versions
