Identity & Positioning
Identity
Identify what you are known for, your expertise, professional background and what establishes your credibility
Expertise
Define your core areas of knowledge, experience and authority that establish subject matter credibility
Unique Factors
Identify makes you unique based on background, experience, perspective, stories, content and expertise
Audience Connection
Identify how you connect with audiences initially, emotionally and intellectually
Content Flow
Define how your presentation is structured and adapts across timeframes
Delivery Style
Identify your stage energy, presence, intonation and movement on stage
Engagement Tools
Define visual, staging and interactive elements used with the audience in different presentation formats
Storytelling & Humour
Identify stories and humour that support your topics and create engagement, and how they are used for maximum impact
Lasting Impression
Define how you want to be remembered and the elements that create a lasting impression for attendees
Content & Outcomes Positioning
Topic Range
Define your core topics and identify primary, secondary and related keywords across your content
Credibility
Connect your education, experience and background directly to these challenges to establish credibility
Differentiation
Define what differentiates your perspective and approach based on your background, research and experience
Target Audience
Ensure content is written broadly and is applicable for any individual, team or leader in any organization and industry
Problem Solving
Identify the specific challenges you solve and ensure they are relevant and actionable across all audience types
Root Causes
Define the causes and patterns behind these problems and why they matter using relatable stories, unique facts, data
Barriers & Risks
Identify common obstacles and risks that prevent implementation and how they are addressed to ensure outcomes
Practical Solutions
Provide the researched trends, proven approaches and the knowledge, support and frameworks used to deliver solutions
Outcomes & Impact
Define what changes, how it is applied and what is retained over time
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Proof
Provide measurable outcomes using stories, video, data and statistics to demonstrate effectiveness
Speaker Profile Assets
Save each category from profile as its own document on cloud
Date each document by year and maintain version control
Use finalized content for your website and profile
Maintain a master folder for approved assets
Ensure materials are current and aligned with positioning
Speaker Media Kit
Create an external speaker media kit and compress into a zip folder
Provide a downloadable version on your website you can point organizers to
Include all approved assets, AV, onsite and contact information for bookings
Update regularly and sync with website content to ensure accuracy
Speaker Website
Create a website in your full name so people can find you
Optimize mobile, accessibility and page speed
Centralize all profile assets, media, social media and ventures
Update and publish regularly to reinforce your expertise
Maintain SEO with your name as home page primary keyword
Speaker Profile PDF
Create a branded downloadable PDF for all speaking assets
Structure with clear categories, table of contents for quick discovery
Open first page after table of contents as one sheet for quick sending or review
One sheet page: image, name, title, website, location, fee, short bio, main video
Speaker Social Media
Maintain consistent handles, naming and branding
Align messaging and positioning across all channels
Track performance, engagement and audience growth
Include follower counts and platform visibility
Link all platforms to your website and ensure clickable
Credibility Benchmarks
Certifications, education and ongoing learning aligned to your expertise
Books, articles, research or media that demonstrate subject matter authority
Initiatives, programs or volunteer work that show real world application and build trust
Awards, media, speaking platforms or validation tied to your expertise
Podcasts, interviews, social media and platforms that expand reach and influence
Brand Benchmark
Recognizable identity and expertise with differentiation
Three or more bookable topics aligned to demand
Website, profile and media kit current and ready for use
Active website and social media with consistent messaging
Testimonials and consistent audience reactions
Distinct positioning and easily remembered
Centralized Content
Centralize all content on cloud systems like Google Drive
Ensure access across devices with offline availability
Maintain a folder for approved website and media kit assets
Create one folder per event with all related content and media
Use consistent naming by year, event and version
Back up files, review access and update regularly
Tracking & Systems
Align website, profile PDF and media kit for consistent updates
Track performance and campaigns with marketing software
Maintain a dedicated calendar for all speaking activity
Track inquiries with source, contact and status in one location
Use a CRM that tracks and integrates all aspects of business
Invest in Your Future
Join a Network
Join a speaker association or network to access opportunities and industry standards
Build Your Community
Connect with speakers and event professionals for honest feedback, positioning, strategy, referrals and growth
Speaker Comparisons
Study speakers in your niche to understand positioning, platforms and messaging
One on One Guidance
Work with a coach or expert to refine your message, brand and performance based on experience and trends
Continuous Learning
Stay current with industry trends, treat each event with focus and customize content to audience needs
Keep in Touch with Us
Stay in touch with us to access macro and micro trends, topics and market insights for positioning alignment
Biographies
Books, Merch & Online Training
Core videos
Descriptive Title
Highlight Reel Videos
Inquiry Management
Media Interviews
Podcasts
Speaker Exposure
Speaker Fee Positioning
Speaker Photography
Speaker Profile Categories
Speaker Profile Updates
Speaker Resources
Speaker Video Guide
Testimonials & Endorsements
Topic Descriptions
Written Articles