Profile Updates Overview
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New Speakers & Current Speakers: New speakers follow the same Profile Category Standards and Profile Update Process as current speakers. These Profile Update Guides are the universal resource for speaker onboarding and future profile updates.
Submission Contact
All profile update requests must be sent to profiles@speakerscanada.com
Contact Requirement
Speakers are to save this email address for future profile update submissions
Urgent Updates
Contac our agents through WhatsApp, email or telephone
Team Coordination
Profile Updates Team coordinates with SBC agents to review, schedule and process updates
Processing Timeline
Profile updates typically require 14 to 21 business days to review and approve updates
Submission Quality
Follow update guides, instructions and submit information to standard to advance process
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Profile Update Workflow
- Step 1: Review Profile Category Standards
- Step 2: Prepare updates, files, and instructions
- Step 3: Submit one email with complete update package
- Step 4: SBC reviews and accepts, denies, or edits content
- Step 5: Approved content is published right away
- Step 6: SBC sends status of update and attention items
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Bureau Friendly Content
- Content Repurposing
Suitable for website profiles, proposals, media kits, marketing materials, event programs, social media, and promotion - Unbranded Content
Written and media content excludes speaker branding, website addresses, logos, company names, or contact information - Professional Tone
Use clear, credible, relevant, and professional language appropriate for all client audiences - Booking Value
Provide expertise, experience, value, outcomes and professional background to support credibility and booking decisions - Content Quality
Content must be factual, researched, accurate, fact finding, within standards and non-promotional - Copyright Compliance
Submit owned/approved materials compliant with SBC Copyright & IP Standards: www.speakerscanada.com/copyright-ip/
- Content Repurposing
Profile Update & Preparation Standards
Universal Rules
These Profile Update Standards apply to all profile categories, media, documents, and supporting materials submitted to Profile Updates team
Standards Importance
A speaker’s profile is a primary asset, positioned next to public figure and showcases your credibility, expertise and value to organizers/audiences
Consistent Standards
Consistent standards improve search visibility, and discoverability reinforcing brand consistency to increase booking opportunities
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Profile Update Standards
- Alignment: Bureau-friendly positioning within SBC standards
- Comparisons: Comparable speaker research, market context
- Brand: Expertise, positioning, professional identity
- Audience: Organizational needs, audience relevance
- Relevance: Industry trends, topic demand, market timing
- Quality: Researched, accurate, verified content
- Writing: Third person, word counts, structural standards
- Searchability: Current keywords, discovery, topic alignment
- AI Standards: Approved AI strategy, disclosure, quality control
- Tone: Clear, credible, bureau-friendly language
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Profile Update Requirements
- Structure: Required content flow, hierarchy, display order
- Media: Current, high-quality assets within specifications
- Feedback: Trusted advisor input, quality assurance
- Technical: Formatting, links, files, metadata, specifications
- Package: Complete update materials within standards
- Assessment: SBC quality, relevance, accuracy evaluation
- Revisions: Required edits before approval
- Approval: SBC authorization before publication
- Publishing: Approved website plus media kit updates
- Readiness: Professional, accurate, organized, publication-ready
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Preparing Your Update
- Review: Current content compared with proposed changes
- Standards: Applicable Profile Category Standards identified
- Comparisons: 2 to 3 speaker profiles assessed for positioning
- Research: Trends, topics, keywords, client demand
- Drafting: Written content prepared for each update
- Folder: Content, links, files, media organized in one cloud folder
- Refinement: Biographies, topics, testimonials, supporting text
- Voice: AI-assisted content rewritten to personal standards
- Media: Images, videos, podcasts, interviews, articles, store items
- Files: Supporting documents, links, media assets
- Instructions: Identify changes as Add, Edit, Replace, Remove
- Order: Preferred display sequence included where applicable
- Compliance: Content, instructions, submission standards followe
- Submission: One complete email thread to Profile Updates Team
Submission & Approval Standards
Single Submission
Submit one complete profile update package in a single email thread with instructions to improve review, organization, and processing
Original Subject Line
Keep the original email subject line throughout the review process to maintain a complete update history without starting new email thread
Cloud Access
Ensure any SBC team member and the Profile Updates Team (profiles@speakerscanada.com) has access to cloud folders, files, and links
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Submission Requirements
- Package: One complete package in one email thread
- Email: profiles@speakerscanada.com
- Subject: Original email subject retained throughout review
- Categories: Applicable sections completed before submission
- Instructions: Add, Edit, Replace, Remove identified for each item
- Order: Preferred sequence included for applicable content/media
- Documents: Current SBC templates, forms, guides
- Files: Required documents, raw files, media links
- Clouds: Google Drive, OneDrive, Dropbox, WeTransfer
- Access: Shared files or folders with permission access
- Organization: Clearly labelled folders with final copy
- Completeness: All proposed updates included in one package
- Verification: Links, files, instructions checked before submission
- Readiness: Complete, organized, ready for SBC review
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Approval Requirements
- Quality: Accuracy, consistency, category compliance
- Quantity: Required number of items confirmed for each category
- Records: Submission, review, revision, update history
- Assessment: All materials reviewed before approval/publication
- Status: Approved, Edited, Denied, Missing
- Approval: Submission does not guarantee publication
- Revisions: Incomplete content clarified, revised/replaced
- SBC Edits: Minor changes applied to meet standards
- Timelines: Required revisions completed promptly
- Notification: Review completion communicated to speaker
- Distribution: Approved updates for website, media kit, marketing
- Readiness: Approved, accurate, publication-ready
Profile Management
Profile Growth
Continue researching, building and refining bio, topics, media, and positioning to strengthen long-term advancement, credibility, and bookings
Content Management
Maintain organized library of notes, versions and copies for research, biographies, topics, presentations, media, testimonials, recordings, and resources
Continuous Improvement
Use peers, clients, tools, research, feedback, and experiences to keep content current, strengthen market relevance to update profile to standard
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Profile Development & Maintenance
- Investment: Primary marketing, credibility, booking asset
- Strategy: Positioning, credibility, market relevance
- Competition: Comparable speakers, positioning, market gaps
- Topics: Industry trends, audience needs, client demand
- Growth: Experience, leadership roles, career opportunities
- Credentials: Education, certifications, awards
- Publicity: Media exposure, interviews, articles, podcasts
- Social: Visibility, authority, audience engagement
- Industry: Speaker events, associations, professional relationships
- Reviews: Annual positioning, media, content assessment
- Meetings: SBC content, positioning, future strategy
- Updates: Annual profile, media, topic revisions
- Improvement: Refined expertise, positioning, content
- Readiness: Current, competitive, client-ready profile
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Content Management
- Archive: Notes, research, event data, profile assets
- Writing: Bios, topics, testimonials, articles, transcripts
- Media: Photos, videos, recordings, appearance assets
- Bookings: Organizations, fees, recordings, event details
- Sessions: Topics, formats, duration, audience size
- Versions: Original, revised, approved, final content
- Transcription: Recordings converted into notes, reusable content
- Keywords: AI-supported extraction of trends, terms, themes
- Workflow: Research, organization, refinement, positioning
- Development: Content informed by research, trends, feedback
- Current: Recent content, media, marketing assets
- Readiness: Organized, searchable, reusable content library
Profile Review & Update Schedule
Reviews & Updates
Review & Update profile categories regularly to maintain current, competitive, and client-ready content
Priority Updates
Prioritize updates that improve brand positioning, credibility, search visibility, and booking opportunities
Planning & Schedule
Collect and review content annually year and update between July 1 to August 20 and December 1 to 20
Videos
- Frequency: Annually
- Trigger: Enhanced speaking footage
- Actions: Edit, Replace, remove
- Focus: 4 main video edits
Images
- Frequency: 1 to 3 years
- Trigger: New look, quality changes
- Actions: Replace, remove images
- Focus: Headshots, other photos
Title & Keywords
- Frequency: Annually
- Trigger: Credentials, brand
- Actions: Edit, rewrite, replace
- Focus: Positioning keywords
Biography
- Frequency: Annually
- Trigger: Credentials, changes
- Actions: Edit, rewrite, replace
- Focus: Story, expertise, updates
Topic Descriptions
- Frequency: Annually
- Trigger: Market trends, expertise
- Actions: Edit, rewrite, replace, remove
- Focus: New content, new topics
Testimonials
- Frequency: Annually
- Trigger: Newer, stronger, relevancy
- Actions: Add, replace, remove
- Focus: New industry, recognizable
Podcast, Media & Articles
- Frequency: 1 to 2 years
- Trigger: Appearances, new content
- Actions: Add, replace, remove
- Focus: Topic expertise, recognition
Store Items & Value Adds
- Frequency: Annually
- Trigger: New products, pricing
- Actions: Add, Edit, replace, remove
- Focus: Products, resources
Booking Info & Fees
- Frequency: Annually, when changes
- Trigger: Fee, travel, A/V,
- Actions: Edit, confirm, update
- Focus: Booking info, fee schedule
Profile Update Support
National Representation
Speakers Canada supports long-term growth, brand positioning and profile development for speakers
Ongoing Development
We recommend annual reviews and ongoing collaboration help maintain a competitive speaker profile
Competitive Advantage
Speaker profiles should always be current, complete, accurate, and standard compliant to increase bookings
Profile Updates Team
The Profile Updates Team supports update reviews, status updates, approvals, copywriting, editing and follow ups
SBC Agents
Contact assigned SBC representative for profile guidance, positioning strategy, questions, and support
Team Partnership
The assigned SBC representative provides advice, guidance, reviews, support and insights to topics and market trends
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Profile Update Support
- Value: Stronger positioning, client confidence, bookings
- Responsibility: Primarily speaker with SBC support
- Support: Ongoing guidance from the Profile Updates Team
- Contact: Assigned SBC representative where applicable
- Meetings: Positioning, content, opportunities, strategy
- Reviews: Annual profile direction plus update planning
- Portal: Future forms supporting profile management
- Readiness: Strong, competitive, client-ready profile
