Dr. Seung Hwan (Mark) Lee

Dr. Seung Hwan (Mark) Lee

KEYNOTE SPEAKER

Toronto, Ontario

Radical Leadership | Influence Architect | Inspiration & Storytelling Specialist

  • Videos
  • Expertise
  • Communication
  • Leadership and Change
  • Leadership
  • Employee Engagement
  • Influence & Negotiation
  • Leadership Development
  • Peak Performance
  • Mindfulness
  • Time Management

DR. SEUNG HWAN (MARK) LEE BIOGRAPHY

Dr. Seung Hwan (Mark) Lee is a nationally and internationally recognized professor and the Associate Dean of Engagement & Inclusion at the Ted Rogers School of Management at Toronto Metropolitan University. A distinguished scholar and educator, Dr. Seung Hwan (Mark) Lee’s work centers on the captivating dynamics of consumer behavior, digital transformation, behavioural psychology, and the art of influence. His academic and professional journey is marked by an unwavering commitment to research excellence and a passion for shaping the next generation of leaders, marketers, and innovators.

With a research focus that explores the intricate dynamics of behavioural psychology, Dr. Seung Hwan (Mark) Lee has made significant contributions to understanding human behaviour in contemporary markets. His studies investigate how storytelling and influence shape consumer perceptions and decision-making, which aligns with his expertise in mastering narratives to drive impact and change. Additionally, his research into leadership and inclusivity provides valuable insights into how radical leadership and inclusive practices can transform organizational cultures and enhance team performance. Dr. Seung Hwan (Mark) Lee’s work also examines the evolving consumer landscape, shedding light on the future of consumption and the implications of digital disruption and ethical consumerism. His findings, published in top-tier journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Ethics, and Journal of Business Research, position him as a leading voice in this domain.

Dr. Seung Hwan (Mark) Lee’s influence extends beyond his research. He is an accomplished educator, recognized for his innovative teaching methods that challenge conventional thinking and encourage creative problem-solving. His excellence in education has been acknowledged with multiple teaching awards, including the Chancellor’s Award of Distinction in 2022 at Toronto Metropolitan University – an award that celebrates life-long career commitment and contributions over time to advancing teaching and learning. In addition, he has been recognized university-wide for his teaching at Western and Colorado State University. Dr. Seung Hwan (Mark) Lee also earned the Axcess-Capon Distinguished Teaching Award from the Society of Marketing Advances (SMA) in 2019, making him one of two Canadians to receive this honour.

A leading authority on influence and storytelling, Dr. Seung Hwan (Mark) Lee is known for his unconventional approach to education. He is an expert in influence and storytelling, areas where he seamlessly blends academic rigour with practical insights to create transformative learning experiences. His work in these domains has made him a sought-after speaker, known for his ability to engage diverse audiences with dynamic presentations that inspire action and challenge the status quo.

Dr. Seung Hwan (Mark) Lee’s dedication to fostering inclusivity is another cornerstone of his professional identity. As the Associate Dean of Engagement & Inclusion, he has been instrumental in promoting diversity and inclusivity within academic and professional settings. Dr. Seung Hwan (Mark) Lee advocates for creating environments where diverse perspectives are not only welcomed but celebrated, believing that inclusivity is a key driver of creativity, innovation, and organizational success.

In addition to his academic and professional achievements, Dr. Seung Hwan (Mark) Lee serves as the Journal Editor for Marketing Education Review, further contributing to the advancement of marketing education. His global perspective, coupled with his deep understanding of consumer behaviour, marketing strategies, and leadership, positions him as a leading voice in the evolving landscape of marketing and management.

Whether through his research, teaching, or speaking engagements, Dr. Seung Hwan (Mark) Lee remains committed to empowering others to navigate the complexities of today’s world with confidence, creativity, and a commitment to positive change. His dynamic approach to influence, leadership, and inclusivity makes him an invaluable resource for those looking to challenge norms, drive innovation, and create lasting impact in their fields.

 

Dr. Seung Hwan (Mark) Lee Related Media

Coming Soon!

Dr. Seung Hwan (Mark) Lee Related Content

Articles & Magazine Feature

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

THE CONVERSATION

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of shortages by price gouging toilet paper and hand sanitizer.
View

Articles & Magazine Feature

Understanding ‘underconsumption core’: How a new trend is challenging consumer culture

THE CONVERSATION

A new TikTok trend called “underconsumption core” is gaining traction online. This trend champions minimalism and frugality, and encourages people to maximize the utility of their purchases and buy only what they truly need, challenging the culture of consumerism.
View

Articles & Magazine Feature

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

THE CONVERSATION

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to choose between food quality and affordability.
View

Dr. Seung Hwan (Mark) Lee Topic Presentations

Dr. Seung Hwan (Mark) Lee Toronto, Ontario, Canada delivers keynote presentations, workshops, fireside chats, moderated Q&A, and other presentation formats on a wide variety of topics. Each presentation is unique, customized and tailored for audiences, industries, conferences and event formats.

The Influence Architect: Mastering Storytelling to Drive Impact and Change

Radical Leadership: Challenging Norms for Inspiring Motivation and Innovation

The Power of Inclusivity: Nurturing Belonging for Your Success

Topic: the Future of Consumption: Adapting to New Consumer Realities

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