Keld Jensen

Keld Jensen

Laguna Niguel, USA, British Columbia
Communication, Negotiation, Behavioral Economics Expert
Keld Jensen is an international author, professor, speaker, advisor & negotiations, behavioural economics & trust expert who has worked in companies globally. Keld Jensen has an engaging speaking style & his innovative content has made him a sought-after keynote and workshop presenter for senior corporate executives, and legal & professional associations.
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Keld Jensen is a sought-after international keynote speaker, delivering his presentations across Asia, Europe and the USA and Canada.  His highly engaging speaking style and his innovative content have made him a sought-after keynote and workshop presenter for senior corporate executives, legal and professional associations, trade organizations, government agencies, and diplomatic officials.

Jensen is an acclaimed speaker, author, advisor and professor, making him one of the most-published experts in his field. He has received several honours and awards for his publications, and his most recent book, Honest Negotiation, was recognized as Amazon’s #1 New Release in its category.  He was voted one of the best public speakers in Scandinavia.  A native of Denmark, Mr. Jensen currently lives in the US – but his work is global in nature.

Keld Jensen brings an entirely fresh perspective to the process of bargaining for something you want. Using his approach, both parties to a commercial transaction leave the table with much more than they originally thought possible. Jensen’s unique expertise lies at the intersection of three crucial areas – trust, behavioural economics and negotiations.

Jensen is a highly-experienced negotiator who brings insight and judgment to commercial transactions from his seasoned corporate perspective and more than 25 years of experience in international management, negotiation, and communication. He has acquired a global following as a result of his highly-rated speaking engagements at international conferences, his widely published media commentary, and the publication of 24 books in 36 countries in 14 different languages. He has also served as Chairman of the Centre for Negotiation at the Copenhagen Business School.

Through his early experience at Xerox and Toshiba, he gained a solid foundation in problem-solving from the corporate perspective. He has served as CEO of a publicly-traded Scandinavian company and participated in numerous start-ups. He has advised many of the leading companies in Europe, Asia, the Middle East, and North America while serving as CEO of his own research development and consulting firm. Keld Jensen has documented his innovative ideas through original research, reported in internationally-recognized publications.

He is often used as a commentator in national and international media and has written feature articles for the Financial Times, Forbes, CNBC, The Christian Science Monitor,, Berlingske Tidende, and Børsen. His articles have appeared in industry publications such as the Institute for Supply Management, Producers, eSource, Business Ethics, Industry Week,,,, and eSide Supply Management. He appears frequently in the broadcast media as a highly-regarded commentator and expert on international business issues.  Keld Jensen is a contributor to Forbes magazine, on the subjects of negotiation, trust and behavioural economics, reaching more than 2.8 million readers globally.

Keld Jensen is a former CEO of a public IT company and today heads an advisory organization in the industry. Based in the US, he is now an Associate Professor at Arizona State University’s Thunderbird School of Global Management, an Associate Professor at Aalborg University in Denmark, and a lecturer in the eMBA program at Lithuania’s Baltic Management Institute. He is also frequently featured as a guest lecturer at a number of international universities.

In 2016, he was awarded Top Thought Leader in Trust. In,2017, he received the award: “Best Negotiation Tender” by the Organization of Public Procurement Officers in Denmark, and an Award for outstanding Service Provider/innovator by ACCM.  The same year Jensen was named as one of the top 100 global thought leaders in the area of trust, by the organizations Trust Across America and Trust Across the World.

In 2017, his client, the Danish company BlueKolding received an award for the year’s Best Negotiation/Tender Strategy from Denmark’s Organization of Public Procurement Officers, for their application of Mr. Jensen’s unique business-strategy concept, SMARTnership.

This same SMARTnership concept also won the 2018 International Association of Contract & Commercial Management (IACCM) Innovation Award.  Furthermore, Keld’s NegoEconomics financial concept has been recognized as a groundbreaking approach to financial development in negotiations and endorsed by a number of international organizations.  Among his list of distinguished clients, you will find the Government of Canada, the Danish Armed Forces, Novo Nordisk Corporation, Johnson & Johnson, Danske Bank, LEGO, Rolls Royce, Microsoft, Carlsberg and EADS.

The World Economic Forum has identified competence in negotiations as the fifth-most-important skill regardless of what job you hold.  Studies have found that, over the past twenty years, the level of trust in our societies has dropped by more than 55 percent. Two recent winners of the Nobel Prize in Economics were awarded for their studies in behavioral economics. Their research proved that we humans are fundamentally irrational in our behavior. In large measure, our actions and decisions are dictated by our emotions.



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Keld Jensen Topic Presentations

negoeconomics - how two plus two can equal forty-two

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • A competitive, zero-sum mindset dominates virtually every high-level negotiation, and all sides inevitably fail to perceive or take advantage of vast amounts of hidden value. In studies of over 25,000 negotiations, the Copenhagen Business School found that over a third failed to reach a deal; another study reached the startling conclusion that businesses were forfeiting up to 42% of the total value in the transactions by failing to use all the variables available to them during the bargaining process.

    Keld Jensen offers four guiding principles that will unleash the non-visible value, that is being left on the table in the vast majority of commercial transactions. Using real-life anecdotes and business school research, he demonstrates the shortcomings of the traditional zero-sum approach and shows the vast benefits of this new paradigm of negotiation.

smartnership - the third road: optimizing negotiation outcomes

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Jensen’s revolutionary new approach to cooperative deal-making is captured in the word SMARTnership. In this mind-altering presentation, he shows the audience that mastery of the skills of negotiation is a leadership competency. Corporate executives are constantly negotiating. Acquiring the strategic perspective of SMARTnership enables business leaders to come away from the conversation with more than they originally expected, increasing their personal effectiveness as well as the value of the transaction.

communicative competence - optimizing results through persuasion and influence

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Based on Keld Jensen’s groundbreaking book Communicative Competence, this presentation makes the bold assertion that 85% of success in business can be attributed to interpersonal skills. The ability to influence others and establish credibility is a crucial skill for people in leadership positions. This presentation provides audiences with the tools for optimizing communication in order to get the most out of what they strive to achieve.

tru$t is money - running an organization on the best policy - honesty, ethics and high morals

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • The global recession has thrown into sharp relief, the consequences of slipshod ethics in the business community. Conducting business honestly and ethically isn’t just the right thing to do, it’s also the smart thing! Keld Jensen shows how those who keep to the straight and narrow are more successful in the long run. He provides the audience with a managerial toolkit for behaving ethically and building trust among the management team, employees, vendor partners, shareholders, and investment analysts.

Keld Jensen travels from Laguna Niguel, USA, British Columbia & delivers customized and tailored keynote speeches, presentations, workshops and training sessions. on the topics enlisted below. These services are designed for a variety of audiences, industries, and event types and event formats.


Mr. Keld Jensen’s prolific writing and outstanding teaching skills are second to none, which is to be expected from one of the world’s foremost experts in his field. As a consequence of his performance, and based on our knowledge of his person and ability to deliver, it has been a natural step for us to affiliate Mr. Keld Jensen as an Associate Professor in our MBA Program.

Lars Krull

MBA Director
Aaalborg University

Mr. Keld Jensen has always been among the few of the best BMI faculty members with outstanding pedagogical skills. Sessions and lectures facilitated by Mr. Keld Jensen have been greatly valued and appreciated by top-level executives from over 30 different nationalities. Mr. Keld Jensen blends a unique long-term management experience with the skills of value-based negotiation and communication. Mr. Jensen is very charismatic and has extraordinary skills in interacting with the participants.

Jaunius Pusvaskis

Director General
Baltic Management Institute (BMI)

I can state unequivocally that Mr. Jensen is a thought leader in the field of negotiation and is recognized throughout the world for his contributions to innovation in this field, as well as for his journalistic and academic commentary.

Paige Stover Hague

Owner and CEO
The Ictus Group, LLC

As a speakers’ bureau owner, I was extremely intrigued by Mr. Jensen’s extensive and impressive global background as an academic, innovative thought leader, consultant, author and professional speaker. He’s likely the only person in the world who can claim to be actively involved with and a contributor to the Thunderbird School of Global Management, the Copenhagen Business School and Forbes magazine.

Cathleen Fillmore

Speakers Gold Bureau

I can say without any doubt that Mr. Jensen’s knowledge and experience place him as one of the leaders in the field of negotiations. In addition, he is one of the leading speakers in the world on the topics, and I have always enjoyed listening to his presentations.

Kate Titasek

Faculty Member
University of Tennessee

Articles & Media

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How to book Keld Jensen for an event?

Keld Jensen keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Keld Jensen delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Keld Jensen from Laguna Niguel, USA, British Columbia for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in booking Keld Jensen for an event?

Are you looking to hire Keld Jensen for your event? Keld Jensen Laguna Niguel, USA, British Columbia is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Keld Jensen is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Keld Jensen is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Keld Jensen from Speakers Canada’s roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Keld Jensen to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Keld Jensen creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Keld Jensen from Laguna Niguel, USA, British Columbia offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Keld Jensen is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Keld Jensen focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Keld Jensen will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Keld Jensen’s presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Keld Jensen speaker for your annual general meeting, conference, summit, or convention in Canada.

How much does it cost to hire Keld Jensen for a keynote presentation or virtual event?

Keld Jensen is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada’s talent have different ways to assess their fees, and Keld Jensen speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Keld Jensen to check availability or confirm the pricing and associated costs to hire a great speaker like Keld Jensen for your event. As Keld Jensen's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization’s behalf to try to help you get in touch with Keld Jensen and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

Keld Jensen Disclaimer
Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Keld Jensen for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Keld Jensen, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada’s top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Keld Jensen we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization’s event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Keld Jensen about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker’s fees. If you are looking to hire Keld Jensen, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

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