John De Goey

Keynote Speaker | Toronto, Ontario

Financial Advisor
Wealth Management Expert | Author | Investor Advocate

John De Goey Expertise Business Growth, Brand Strategy & Storytelling, Sales, Strategic Thinking, Business Management, Business Leadership, Project Management, Economic & Market Trends and Innovation & Creativity.

John De Goey

About John De Goey

John De Goey, CIM, CFP, FP Canada FELLOW is a recognized personal finance expert who has spent over 30 years working in the Canadian wealth management industry. He has twice been recognized as one of Canada’s Top 50 Advisors by Wealth Professional Magazine and has a wide array of media experience that includes writing for major newspapers, appearing on all national television networks and hosting the ‘Make Better Wealth Decisions’ podcast. He has also written three ground-breaking books. He lives and works in Toronto with his wife, Olena.

John De Goey Videos

How Independent Is Your Financial Advice

Will Trump Reshape Global Markets?

"investing in 2025: Why This Time Might Actually Be Different"

John De Goey Interviews & Podcasts

Investing Ahead Unknown Market Risks

How to Strengthen Your Retirement Planning by Managing Longevity Risk

Are You Ignoring the Bubble Warnings in the Stock Market?

Advisor Optimism with John Degoey

Optimism Bias with John De Goey

JOHN DE GOEY BIOGRAPHY

John De Goey, CIM, CFP, FP Canada FELLOW is a recognized finance expert who has spent over 30 years working with wealthy retail clients throughout Canada.  He has twice been recognized as one of Canada’s Top 50 Advisors by Wealth Professional Magazine and is one of only nine recipients of the Donald J. Johnston Award for his lifetime contribution to the financial planning profession.

Over the course of John’s career, he has seen numerous market cycles and investor reactions. Consequently, he is of the firm belief that most investors would be better off if they were more fully equipped with meaningful financial literacy skills. He’s a lifelong investor advocate who believes in transparency, professionalism and putting client interests first.

John has written three ground-breaking books to empower investors in establishing more purposeful and productive outcomes as they work with their financial advisors.  His first book, ‘The Professional Financial Advisor’ has seen four editions, the most recent being in 2016. It is a treatise on converting the business of giving financial advice into a true profession.  His second book, ‘STANDUP to the Financial Services Industry’ was released in 2019. Its mandate is to assist people in protecting themselves from well-intended, but oblivious advisors.  Most recently, his 2023 book, ‘Bullshift’ explores how optimism bias threatens your finances.  The theme throughout all his books is helping to demystify the inner workings of the finance industry so that ordinary investors can get better outcomes.

John’s expertise is widely acknowledged.  He has written for most of the major newspapers in the country and has appeared on several national television programs to boot – including over 50 appearances on BNN’s live national phone-in program, ‘Market Call’. He is also the host of the ‘Make Better Wealth Decisions’ podcast and has delivered a number of well-received presentations throughout Canada, the U.S. and Europe.

John De Goey Topic Presentations

John De Goey Toronto, Ontario, Canada delivers keynote presentations, workshops, fireside chats, moderated Q&A, and other presentation formats on a wide variety of topics. Each presentation is unique, customized and tailored for audiences, industries, conferences and event formats.

Everyone Has Biases

John De Goey Books & Articles

Bullshift: How Optimism Bias Threatens Your Finances
Bullshift: How Optimism Bias Threatens Your

Does your financial advisor tell you that markets recover in the long run? Do they tell you not to worry? You need to heed that uneasy...

Standup to the Financial Services Industry
Standup to the Financial Services

Protecting Yourself From Well-Intended But Oblivious Advisors

Bullshift: How Optimism Bias Threatens Your Investments and Finances
Bullshift: How Optimism Bias Threatens Your

John De Goey’s new book, in Bullshift: How Optimism Bias Threatens Your Finances, explores the hidden relationship between bias and...

Where to Invest $1 Million Right Now
Where to Invest $1 Million Right

Five advisors offer their top picks, from aggressive secondary funds to more defensive infrastructure plays

John De Goey Speaking Testimonials

"John was so professional, respectful, and kind. He was very knowledgeable and tied his topic in nicely to our audience. He took the time to answer questions at the end and stayed afterward if someone wished to chat. It is safe to say, that he truly had everyone enthralled! He captured his content in a very organized manner and added the nice touches of wit and humor in the proper spaces. We would certainly recommend him to other organizations."

Ruby Noseworthy

Member
Newfoundland and Labrador Risk and Insurance Management Society

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Frequently Asked Questions

What is John De Goey known for and what is their expertise as a keynote speaker in Canada?

John De Goey is known for defined subject matter expertise based on professional experience and industry background. As a keynote speaker in Canada for conferences and conventions, their presentations align with organizational objectives and audience outcomes. Corporate keynote speakers in Canada are selected based on credibility, relevance, and practical application. Expertise alignment supports informed booking decisions. Read More

What topics does John De Goey speak on for conferences, conventions, corporate events, and annual general meetings in Canada?

John De Goey delivers keynote presentations on defined topic areas confirmed during booking. Canadian business speakers for corporate meetings in Canada align topic selection with event objectives and audience priorities. Conference speakers in Canada adapt messaging for conventions, trade shows, and summits. Topics are finalized prior to written confirmation. Read More

How do I know if John De Goey is the right fit for my audience, conference, convention, or AGM?

John De Goey is evaluated based on audience alignment, event objectives, and subject matter relevance. Event planners booking keynote speakers in Canada for corporate conferences review experience, delivery style, and industry context. Canadian business speakers for annual general meetings must align with program goals and audience expectations. Fit is clarified during the pre decision call. Read More

Where is John De Goey from and where do they speak across Canada?

John De Goey is from Toronto, Ontario and is available for events across Canada. Conference speakers in Canada frequently travel nationally with defined travel terms. Corporate keynote speakers coordinate scheduling through structured agreements. Availability is confirmed through formal inquiry. Read More

Is John De Goey available as a virtual keynote speaker for online conferences, webinars, or hybrid events in Canada?

John De Goey is available as a virtual keynote speaker for online conferences, corporate webinars, and hybrid events in Canada. Virtual keynote speakers in Canada deliver structured presentations adapted for remote audiences. Format, platform coordination, and timing are confirmed during booking. Virtual availability is documented through written agreement in Canada. Read More

Does John De Goey deliver keynote presentations, workshops, training sessions, breakout sessions, fireside chats, or panel discussions?

John De Goey may deliver keynote presentations as well as workshops and breakout sessions. Canadian business speakers for corporate training in Canada define session length and format during booking. Conference speakers may also participate in fireside chats or panel discussions depending on program design. Session formats are confirmed in writing. Read More

How do I contact John De Goey to check availability and begin the booking process in Canada?

John De Goey is contacted through Speakers Bureau of Canada to confirm availability and event details. Event planners and meeting planners typically schedule a pre decision call to clarify format, objectives, and scope. Booking begins once event requirements are defined. Written confirmation follows agreement execution. Read More

How do I book John De Goey for a conference, convention, trade show, summit, or corporate meeting in Canada?

John De Goey is booked through a structured agreement process confirming availability, fee structure, and logistics. Booking keynote speakers in Canada for conventions and trade shows includes written contracts and defined payment terms. Canadian business speakers for annual general meetings require scope confirmation before date holds convert to confirmed status. Booking is finalized upon agreement execution. Read More

How much does it cost to book John De Goey as a keynote speaker in Canada?

John De Goey keynote speaker fees depend on event type, audience size, format, and location. The cost to book a keynote speaker in Canada varies based on preparation scope and delivery structure. Corporate keynote speakers in Canada confirm fees through a booking agent and written agreement. Final pricing reflects defined scope and contract terms. Read More

Are there additional costs to hire John De Goey for a corporate event, convention, or trade show in Canada?

Additional costs to hire John De Goey may include travel expenses, extended sessions, workshops, meet and greets, emcee duties, or event host roles. Keynote speakers in Canada for business conventions often separate honorarium from travel and related logistics. Canadian business speakers confirm these components in writing before agreement execution. All additional costs are outlined contractually. Read More

How far in advance should I book John De Goey for a conference, convention, or business meeting in Canada?

John De Goey should be booked once event dates, location, and format are confirmed. Conference speakers in Canada often secure dates several months in advance. Corporate keynote speakers for annual general meetings may have limited availability during peak seasons. Early inquiry improves confirmation certainty. Read More

Is John De Goey represented by an agent in Canada and how is the agreement handled?

John De Goey is represented by Speakers Bureau of Canada for booking coordination and agreement management. Keynote speakers in Canada often work through an agency to formalize contracts and payment handling. Agent representation ensures structured communication between organizers and the speaker. Representation clarifies agreement terms before confirmation. Read More