Mary Charleson
Marketing, Customer Service and Social Media Expert
Ratings:
Travels From:
Vancouver, British Columbia
Language Spoken :
Mary Charleson is a marketing speaker, educator and strategist who presents keynotes & workshops at conferences and any type of business or organization. Mary Charleson is the author of two books, Word of Mouth Mouse & Mobile and Five-Minute Marketing, each featuring tips for the time-starved business leader.

Expertise in

  • Leadership
  • Mental Health & Mental Wellness
  • Peak Performance & Productivity
  • Personal Development & Growth
  • Business Growth & Strategy
  • Business Management
  • Future Trends

Speaker Types

  • Conference Keynote
  • Economic Development
  • Finance & Insurance
  • Guest Panelist & Guided Q&A
  • Inspirational
  • Sustainable Development

MARY CHARLESON BIOGRAPHY

Mary Charleson is a marketing speaker, educator, writer and consultant. She presents keynotes & workshops at conferences and any type of business or organization. Charleson believes that it comes to marketing, it all starts with a solid strategy. Mission, vision, objectives, and strategies must all align with core offerings, core competencies, and a segmented approach to create a unique positioning. Mary Charleson’s expertise helps any organization launch, expand, or refocus.

Mary Charleson develops strategies for strategic business units, markets, products, pricing, distribution, and promotions. Our recommendations are based on an assessment of your internal strengths and weaknesses, external threats and opportunities, your competition, the customer and the business environment, as well as segment opportunities and trends analysis.

As a member of the Canadian Association of Professional Speakers, Mary Chareleson’s customized presentations marketing presentations appeal to a variety of different clients. She has the ability to use storytelling and her research into large and small businesses’ best practices, to address audiences in a compelling and memorable way.

Mary Charleson can also build a half or whole-day workshop to make the program specifically for your business. Mary Charleson is a sought-after academic, who actively consults in her field, bringing current knowledge and examples to every audience and presentation. Mary regularly delivers marketing seminars for Small Business BC, as a way to support the entrepreneurial community in Western Canada.

Think Like a Media Mogul - How to leverage your brand in multiple media channels

  • This presentation will introduce the concept of thinking like a media mogul by using owned, rented, earned, embedded and paid media for content marketing. It will focus on the use of your owned media – the stuff you control and produce content for such as e-newsletters and blogs, and explore the use of rented media – broadcast and social media that you decorate as your own, use to engage, but are ultimately a space where the landlord controls the rules.

    This presentation explores in detail the use of platforms such as Facebook, Twitter, Instagram and LinkedIn as tools for broadcast and engagement in this capacity. You will also learned about earned media – how to get free publicity, and embedded media – how to become a published or broadcast authority using the reach of an established media player like the Huffington Post, CBC or the Globe and Mail.

    And finally, we round out your strategy with practical ideas on utilizing paid media to further leverage your marketing. You will learn the top 3 reasons why content marketing is critical these days and how to best approach it with a solid strategy. Learn to punch far above your weight and budget using content marketing, and leveraging all media platforms.

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training

5-Minute Marketing - Tips, trends and takeaways for the time-starved

  • Mary inspires business leaders to understand trends and generate new ideas to make marketing more effective. Pithy, often irreverent, but never short on actionable insights, information is presented in a compelling and memorable way; through storytelling, research, and short 5-minute segments on a variety of marketing topics. After gaining insights into the challenges that a business or industry is facing, Mary selects a series of 5-minute marketing insights to meet the client’s specific needs, while considering current market trends and opportunities.

    Tired of other speakers losing your audience after the first 5 minutes? The unique 5-Minute segment structure of Mary’s approach keeps even the most attention-deficit challenged audiences alert and ready to put insight into action.

    Constantly updated with insights from Mary Chareleson’s marketing presentations can stand alone as a keynote, or be modified for a breakout session or workshop. For smaller groups Mary uses a gamification approach, allowing participants to select the material and order that it is presented in a fun and memorable way.

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training

Digital Transformation Trends - finding marketing opportunity during the pandemic

  • The pandemic has caused considerable shifts in consumer behaviour and demanded a digital transformation for many businesses. This presentation will consider the top 10 consumer trends that will continue to have an impact post-pandemic. We’ll explore specific tactics to re-evaluate the customer journey in 2021, with an emphasis on finding opportunities in the gaps while leveraging digital tools and social media, to adapt and thrive. We’ll address digital marketing best practices, as they continue to evolve with shifting consumer values and behaviour in the Covid-19 environment. This presentation can be done as a keynote with interactivity and Q&A at the end, or it can be adapted for break-out sessions and discussion in a longer workshop format. Each presentation is customized to be relevant to your industry, so examples and actionable concepts are meaningful for your attendees.

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training

Customer Service as Marketing

  • Customer service is now a major part of marketing since customers increasingly own our message and share it with others through word of mouth – both online and off. This means that online and in-person interactions matter more than ever. During the pandemic, however, we have seen dramatic shifts in consumer behaviour, with many interactions having gravitated to an online and digital environment. Managing the customer experience in this new environment has caught many businesses unprepared. This presentation will explore the fundamentals of exceptional customer service in this new environment, as one of the best marketing practices you can implement right now. We’ll look at how the customer journey has shifted during the pandemic, what changes are apt to remain permanent, and ways to validate pinch points in customer interactions, with an eye on finding opportunities in the new gaps. We’ll also explore ways to maximize the positive impacts of customer interactions, as well as leverage online platforms to support staff efforts. Customer “touch points” before, during and after purchase will be framed from the new modified in-person perspective and virtual online lens. And we’ll drill down into industry segments to find customer service opportunities that not only maximize retention efforts but ensure existing and new potential customers continue to be strong brand ambassadors for you in their communities. Expect a presentation that includes current marketing trends during the pandemic related to customer service and best practices, and some creative inspiration from both inside and outside your industry, to challenge your thinking. This keynote can be delivered with Q&A at the end, or as an extended time workshop where attendees can roll up their sleeves and participate in group exercises to generate ideas that will put best practices to work for your business or industry.

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training

I can’t thank Mary Charleson enough for being a keynote speaker for WPN Bellingham. Our group of professional women was thrilled with her presentation. Not only did she customize it specifically for us, she also delivered excellent, usable information that we could apply to our businesses that same day. Mary is a media and marketing expert and she was savvy enough to leave the jargon at home and really speak to us in layman’s terms. We’ve already had requests to have her back.

Jessica Renner

Speaker Chair

Women's Professional Network Bellingham

Our team took some great ideas away and we’re already using them for our trade show next week and an event at the end of the month.

Michael Drake

Director of Sales

Tourism Vancouver Meetings & Conventions, International/Canada

Many thanks for the excellent presentation on how to leverage our media for marketing. Judging by the note-takers during the presentation there was some keen interest.

Henry Walthert

Executive Director

Wood Preservation Canada

Mary’s presentation got everyone thinking about how the power of word-of-mouth is amplified by word of mouse and mobile in the digital age. Rich with compelling, real-life examples, Mary’s presentation reflects her highly attuned perspective on how an organization’s reputation is built or broken by the way stakeholders interact with its brand.

Victoria Miles

Conference Chair

Canadian Association of Communicators in Education

Our Team took some great ideas away and we’re already using them for our tradeshow next week and an event at the end of the month.

MICHAEL DRAKE

DIRECTOR OF SALES,

TOURISM VANCOUVER MEETINGS & CONVENTIONS, INTERNATIONAL/CANADA

IN THE MEDIA

PODCASTS

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MEDIA INTERVIEWS

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Mary Charleson CAN DELIVER CUSTOMIZED PRESENTATIONS WITHIN THE FOLLOWING AREAS OF EXPERTISE & TOPIC THEMES

Expertise in

  • Leadership
  • Mental Health & Mental Wellness
  • Peak Performance & Productivity
  • Personal Development & Growth
  • Business Growth & Strategy
  • Business Management
  • Future Trends

Speaker Types

  • Conference Keynote
  • Economic Development
  • Finance & Insurance
  • Guest Panelist & Guided Q&A
  • Inspirational
  • Sustainable Development
FAQs ON BOOKING Mary Charleson

Mary Charleson keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Mary Charleson delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Mary Charleson from Vancouver, British Columbia for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in Booking Mary Charleson for an event?

Are you looking to hire Mary Charleson for your event? Mary Charleson Vancouver, British Columbia is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Mary Charleson is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Mary Charleson is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Mary Charleson from Speakers Canada’s roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Mary Charleson to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Mary Charleson creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Mary Charleson from Vancouver, British Columbia offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Mary Charleson is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Mary Charleson focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Mary Charleson will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Mary Charleson’s presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Mary Charleson speaker for your annual general meeting, conference, summit, or convention in Canada.

HOW MUCH DOES IT COST TO BOOK Mary Charleson FOR A VIRTUAL OR KEYNOTE PRESENTATION?

Mary Charleson is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada’s talent have different ways to assess their fees, and Mary Charleson speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Mary Charleson to check availability or confirm the pricing and associated costs to hire a great speaker like Mary Charleson for your event. As Mary Charleson's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization’s behalf to try to help you get in touch with Mary Charleson and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

DISCLAIMER:

Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Mary Charleson for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Mary Charleson, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada’s top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Mary Charleson we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization’s event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Mary Charleson about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker’s fees. If you are looking to hire Mary Charleson, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

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