Mary Charleson

Mary Charleson

KEYNOTE SPEAKER

Vancouver, British Columbia

Keynote Speaker, Business Strategist, Marketing And Social Media Expert

Mary Charleson is a marketing speaker, educator and strategist who presents keynotes & workshops at conferences and any type of business or organization. Mary Charleson is the author of two books, Word of Mouth Mouse & Mobile and Five-Minute Marketing, each featuring tips for the time-starved business leader.
  • Videos
  • Podcasts
  • Expertise

Coming Soon!

MARY CHARLESON BIOGRAPHY

CSP business keynote speaker Mary Charleson delivers marketing and social media strategy insight to associations, corporate audiences, entrepreneur groups, and the education sector with actions to get attendees to achieve better results. Her unique combined experience as both a marketing strategist and a travel content creator makes her an excellent choice for a marketing focused keynote to a travel industry audience.

With marketing, social media and digital trends always custom applied for the client or industry, she delivers inspiring stories and examples, backed with proven methods, so audiences walk away with actionable take-home value. 

Her “Top 10 marketing and consumer trends for 2023” keynote are revised annually. It features research on why the trend is happening, and what actions attendees should take. There is an opportunity for industry examples to be customized specifically for client needs. Her “Social Media Content Marketing for the Travel Industry” is particularly popular with travel-based clients due to its highly customized examples and niche industry insights.

The “Think Like a Media Mogul” keynote helps people understand the importance of leveraging owned, rented, earned, embedded and paid media to represent their brand in a unified manner while maximizing exposure. Her “Customer service as marketing” presentation addresses how customers now control the digital narrative, but we control their experience – a critical piece of marketing as we emerge from the pandemic.

Mary Charleson “Five-Minute Marketing Tips & takeaways for the time-starved” address marketing challenges the client or industry is facing, with selected storytelling vignettes, offering actionable time saving strategies based on the latest trends. 

Mary Charleson programs centre around trends, insight and actions, so people walk away with usable strategies that they can implement immediately. Her presentations have been a great fit for conferences, annual general meetings, Franchisee events, association gatherings, university faculty/admin sessions, and sales team events.

Mary Charleson is the author of two books, Word of Mouth Mouse & Mobile and Five-Minute Marketing. She is a member of the Canadian Association of Professional Speakers and the Global Speakers Federation. Mary is one of fewer than 12% of speakers globally who hold the designation of CSP (Certified Speaking Professional), the international measure of excellence for professional competence and proven experience. 

Mary Charleson’s career spans over 25 years in media, advertising and education. She has been a popular marketing instructor at the City University of Seattle, NYIT (New York Institute of Technology), Capilano University, Acsenda School of Management, and a guest lecturer at UBC Sauder School of Business. Mary has worked with hundreds of businesses and organizations to improve their marketing efforts through consulting and speaking.

A contributor to Business in Vancouver since 2002 and a monthly marketing columnist for the Huffington Post, her work has also been published in the Globe & Mail, the Toronto Star, the Vancouver Sun, Marketing Magazine, Strategy, Zoomer, Cottage and Outside magazine. She is a frequent guest on CBC TV news offering her opinion on marketing and business trends.

In 2018 Mary Charleson launched a new business venture called CarryOnQueen.com, a site focused on travel content creation. (She hasn’t checked a bag in 20 years!) An extension of her passion for writing and travel, she enthusiastically accepts speaking engagements from the travel sector – advising travel businesses, associations and content creators about best practices in marketing and media. 

Mary is a graduate of the University of Waterloo and the City University of Seattle where she did her MBA in marketing. 

Books

Word of Mouth Mouse & Mobile
Word of Mouth Mouse & Mobile
Word of Mouth Mouse & Mobile

Articles & Media

Coming Soon!

Mary Charleson Topic Presentations

Top 10 Marketing & Consumer Trends for 2023

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • This presentation is updated annually to include the most important trends as they relate to consumers and marketing. Each trend is presented with insight into why it is happening, and what actions businesses should take to mitigate threats, and maximize opportunities. Highly customizable, content examples are drawn from the client’s industry to maximize insight and applicable recommended actions. It can be easily adapted for a travel industry, association or content creator audience. Available in face to face or virtual.

    For 2023 the five consumer trends are 

    1. From WE to ME
    2. Fatigue and rebellion
    3. Craving re-connection
    4. Segmented and divided in new ways
    5. Live for the moment

    The Five marketing trends are:

    1. Digital media regulation 
    2. Changing nature of social media 
    3. AI omnipresent 
    4. Customer service void 
    5. Hidden communities

    Learning outcomes:

    • Gain an understanding of changes in consumer behavior –important post pandemic
    • Utilize top consumer trends to find opportunities for your business or industry
    • Understand how to adapt new best practices in marketing, particularly for online digital and social media 
    • Explore new ways to communicate your message post pandemic utilizing digital platforms

Social Media Content Marketing for the Travel Industry: Secrets To Increased Engagement, Sharing & Organic Reach

Think Like A Media Mogul: How To Leverage Your Brand in Multiple Media Channels

5-minute Marketing: Tips, Trends and Takeaways for the Time-starved

Digital Transformation Trends: Finding Marketing Opportunity During the Pandemic

Customer Service As Marketing

Testimonials

Mary Charleson has presented a keynote to our community, The Grand Connection, three years in a row for our year end theme on Marketing Trends. Each unique live virtual presentation has been engaging, informative, and thoroughly researched. Mary’s talks on micro and macro trends are inspiring, insightful and extremely relevant to our community. She presents examples in a way that is accessible and actionable for our members. Mary Charleson’s insights have been an invaluable part of our members’ planning for the New Year, and we are so grateful to have had her as a resource. We have the opportunity to extend the concepts presented by diving deeper into our mastermind breakouts....

S.J

Co-founder
Grand Connection

I can’t thank Mary Charleson enough for being a keynote speaker for WPN Bellingham. Our group of professional women was thrilled with her presentation. Not only did she customize it specifically for us, but she also delivered excellent, usable information that we could apply to our businesses that same day. Mary is a media and marketing expert and she was savvy enough to leave the jargon at home and really speak to us in layman’s terms. We’ve already had requests to have her back.

Jessica Renner

Speaker Chair
Women's Professional Network Bellingham

Mary Charleson has great knowledge of marketing and media that she shares in a compelling way with business audiences. Her message resonates well with entrepreneurs who are looking to leverage their efforts for maximum impact with minimum expenditures. 

The Connected Woman

Many thanks for the excellent presentation on how to leverage our media for marketing. Judging by the note-takers during the presentation there was some keen interest.

Henry Walthert

Executive Director
Wood Preservation Canada

Mary Charleson’s presentation got everyone thinking about how the power of word-of-mouth is amplified by word of mouse and mobile in the digital age. Rich with compelling, real-life examples, Mary’s presentation reflects her highly attuned perspective on how an organization’s reputation is built or broken by the way stakeholders interact with its brand.

Victoria Miles

Conference Chair
Canadian Association of Communicators in Education

The presentation on Marketing to Women was excellent. Mary Charleson conveyed an important message and honored both men and women, which is sometimes hard to do.

CenterPoint Conflct & Collaboration

You May Also Like

Related Speakers

Rick Denley

Rick Denley

Courageous Leadership and Change | Personal & Business Growth | Leadership Performance | Author

Featured

Speaker Topics

  • Business & Corporate
  • Business Growth
  • Business Leadership
  • Business Management
  • Change Management
  • Emotional Intelligence
  • Entrepreneurship
  • Excellence & Success
Rick Denley, a Leadership visionary, change catalyst, and growth expert. With over three decades of experience leading Fortune 500 companies like...
Bailey Parnell

Bailey Parnell

Future of Work & AI | Corporate Leadership | Change Management | Social Media & Mental Health

Featured

Speaker Topics

  • Adaptability & Agility
  • Addictions & Substance Abuse
  • Bullying At Work
  • Burnout Prevention
  • Business & Corporate
  • Business Growth
  • Business Transitions
  • Change Management
Bailey Parnell is a highly sought-after keynote speaker and thought leader who was named one of Canada's Top Most Powerful Women. She is a 2x TED...
Adam Rodricks

Adam Rodricks

Artificial Intelligence (AI) | Social Media Strategist | Digital Marketing & Personal Brand Expert

Featured

Speaker Topics

  • Artificial Intelligence (AI)
  • Digital marketing
  • Marketing & Branding
  • Social media
  • Entrepreneurship
  • Business Growth
Adam Rodricks, Crowned Canada’s Top Social Media Strategist, is an award-winning keynote speaker & bestselling author, known for growing brands...
Avijit Arya

Avijit Arya

Internet & Social Media Marketing Strategist & Small Business Expert

Featured

Speaker Topics

  • Business & Corporate
  • Business Growth
  • Business Leadership
  • Business Management
  • Business Technology
  • Business Transitions
  • Communication
  • Consumer Behaviour & Retail
Avijit Arya is a Keynote Speaker, Trainer and Social Media/Digital Marketing Expert. Streetcar racer turned hotelier & social media influencer. He is...
Carissa Halton

Carissa Halton

Community And Social Justice advocate | Writer | Facilitator And Strategic Planner

Featured

Speaker Topics

  • Alliances & Partnerships
  • Business & Corporate
  • Business Growth
  • Business Leadership
  • Business Management
  • Collaboration
  • Communication
  • Conflict Resolution
Carissa Halton is an award-winning writer of creative non-fiction, speaker, and facilitator who explores how we find connection and hope in our...
Catherine Bell

Catherine Bell

Successful Entrepreneur | Business Leader | Best Selling Business Author

Featured

Speaker Topics

  • Adaptability & Agility
  • Business & Corporate
  • Business Ethics & Values
  • Business Growth
  • Business Leadership
  • Business Management
  • Change Management
  • Collaboration
Catherine Bell is an entrepreneur, business leader, and best-selling author who helps organizations create healthy corporate cultures. Catherine has...
Murray Smith

Murray Smith

Former Minister of Energy | Natural Resources | Government Relations And Business Expert

Featured

Speaker Topics

  • Business & Corporate
  • Business Growth
  • Business Leadership
  • Business Management
  • Collaboration
  • HR & Corporate Culture
  • Leadership
  • Leadership and Change
Murray Smith is natural resources, government relations & business expert, a member of the Energy Advisory Board of TD Securities Inc. & Advisory...
Crystal Flaman

Crystal Flaman

Social Entrepreneur | Author And Adventure Seeker

Featured

Speaker Topics

  • Burnout Prevention
  • Business & Corporate
  • Business Growth
  • Business Management
  • Collaboration
  • Entrepreneurship
  • Excellence & Success
  • Health & Wellness
Social entrepreneur and athlete Crystal Flaman's mission in life is to make a difference in the world. Through her work and athletic endeavors, she...
Keita Demming

Keita Demming

Leadership | Transformation | Disruptive Innovation & Business Performance Expert

Featured

Speaker Topics

  • Adaptability & Agility
  • Alliances & Partnerships
  • Big Data
  • Business & Corporate
  • Business Growth
  • Business Leadership
  • Business Management
  • Business Technology
Thought leader, Keita Demming Keita is an award-winning educator and coach who is working to transform companies into places and spaces that are...
Norm Trainor

Norm Trainor

President & CEO | Business Strategy & Business Growth Expert

Featured

Speaker Topics

  • Adaptability & Agility
  • Alliances & Partnerships
  • Business & Corporate
  • Business Growth
  • Business Leadership
  • Business Management
  • Business Transitions
  • Change Management
Norm Trainor is President & CEO of one of Canada's top executive leadership consulting firms, sought after for his insights on business growth. Norm...
Josef Azam

Josef Azam

Successful Entrepreneur | Digital Marketing Expert | Leadership Coach And Motivational Speaker

Featured

Speaker Topics

  • Accessibility
  • Business & Corporate
  • Business Growth
  • Business Leadership
  • Business Management
  • Change Management
  • Digital marketing
  • Employee Management
Josef Azam is a successful entrepreneur dedicated to giving back & digital marketing expert who helped clients to generate 1.5 billion dollars in...
Nikola Danaylov

Nikola Danaylov

Futurist | Strategic Adviser And Business Expert

Featured

Speaker Topics

  • Artificial Intelligence (AI)
  • Business & Corporate
  • Business Growth
  • Business Leadership
  • Business Management
  • Business Technology
  • Change Management
  • Collaboration
Nikola Danaylov is a keynote speaker, futurist, strategic adviser, popular blogger & podcast host, #1 bestselling author of Conversations with the...

FAQ

How to book Mary Charleson for an event?

Mary Charleson keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Mary Charleson delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Mary Charleson from Vancouver, British Columbia for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in booking Mary Charleson for an event?

Are you looking to hire Mary Charleson for your event? Mary Charleson Vancouver, British Columbia is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Mary Charleson is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Mary Charleson is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Mary Charleson from Speakers Canada's roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Mary Charleson to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Mary Charleson creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Mary Charleson from Vancouver, British Columbia offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Mary Charleson is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Mary Charleson focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Mary Charleson will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Mary Charleson's presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Mary Charleson speaker for your annual general meeting, conference, summit, or convention in Canada.

How much does it cost to hire Mary Charleson for a keynote presentation or virtual event?

Mary Charleson is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada's talent have different ways to assess their fees, and Mary Charleson speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Mary Charleson to check availability or confirm the pricing and associated costs to hire a great speaker like Mary Charleson for your event. As Mary Charleson's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization's behalf to try to help you get in touch with Mary Charleson and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

Mary Charleson Disclaimer

Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Mary Charleson for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Mary Charleson, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada's top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Mary Charleson we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization's event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Mary Charleson about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker's fees. If you are looking to hire Mary Charleson, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

Blog

HOW TO REDUCE COSTS PLANNING CORPORATE EVENTS: HOW TO SAVE MONEY PLANNING EVENTS

Saving time, money and reducing costs when planning corporate events enables organizations to effectively plan future events with more efficiency. […]

HOW MUCH DOES IT COST TO GET A GUEST SPEAKER FROM A SPEAKERS BUREAU IN CANADA?

There are no extra costs to organizations when working with Speakers Bureau Canada – Our services are complementary when booking […]

More Blogs