Marc Gordon - Branding & Marketing Expert - Speakers Bureau
Marc Gordon

Marc Gordon

Toronto, Ontario
Branding, Marketing and Customer Experience Expert
Marc Gordon is one of the world's leading authorities on customer experience. He shows organizations how to deliver experiences that inspire loyalty and increase sales. Companies that have applied his strategies have seen higher employee morale, reduced transaction costs, increased referrals, and higher satisfaction scores. Marc Gordon's unique approach and engaging stage presence have made him a sought-after speaker for events throughout North America, Europe and the Middle East. Marc Gordon helps his client deliver the most significant customer experience that separates them from their competitors. He understands that services can be duplicated and products can be replicated, but the experience his clients deliver makes them unique.
  • Change Management
  • Communications
  • Leadership
  • Mental Health
  • Peak Performance
  • Personal Growth
  • Business Growth
  • Business Management
  • Conference
  • Finance & Insurance
  • Guest Panelist & Guided Q&A
  • Inspirational
  • Interactive & Experience
  • Motivation
  • Sustainable Development


Marc Gordon is a marketing and customer experience expert. He has been referred to as “Canada’s Marketing Superstar” by the Oprah Winfrey Network and regularly appears on television and radio to provide feedback and opinions on current business news.

Since 2003, Marc has studied, written and spoken about how companies can cultivate or ruin relationships due to how they communicate through marketing and customer service. Marc Gordon travels worldwide to train and educate organizations about using customer service in tandem with marketing. His clients include Canada Post, The Canadian Securities Exchange, Johnson & Johnson, and presidents and CEOs of Fortune 500 companies.

His article series, High 5 For Business, is the number one syndicated business column worldwide, appearing in over 300 trade and business publications in six countries. In addition to being listed as one of the Top 100 Marketing Experts to Follow on Twitter, Gordon is a regularly quoted expert, having been featured in the Toronto Star, Globe and Mail, The National Post, Rogers Media and the CBC. Although he Delivers knowledge and insight, Gordon’s true talent lies in understanding how people react to marketing messages. With over 25 years of honing his marketing skills for his own company and his clients, Gordon has become one of the leading authorities on relationship building for business.

In his presentations, Marc Gordon combines real-world examples with his knowledge and experience to deliver thought-provoking, relevant, and engaging content. Bringing a life’s worth of experience, Gordon’s first steps into entrepreneurship began at age eleven as a victim of relentless bullying. By painting: Dungeons and Dragons: figurines for the students in his class, he learned how people’s behaviour and attitudes could change if they see value in what they purchase. This was a lesson Marc Gordon will remember throughout his career.

At age 16, Marc Gordon was back in business for himself. Over the next eight years, he imported collectable model cars, had his clothing line, and even sold lingerie to escorts and strippers. During that time, he would see his businesses grow faster than he could handle, stumble due to economic conditions or get squeezed out by aggressive competitors. In 1994, unemployed and without job prospects, Gordon invested $2,500 in a gold plating machine and started GoldPro Canada. In that first year, operating out of his parent’s basement, sales totalled just $4,000. However, by 2000, the company had grown into a multi-million dollar manufacturer and distributor of automotive equipment and accessories, servicing over 2,400 car dealerships and body shops across Canada.

In 2003, after emotional and physical burnout, Marc Gordon sold GoldPro for seven figures due to low inventory or capital equipment. The high value of his company was based on GoldPro’s name, distribution network, brands, and web presence. This was a testament to Marc’s skills as a marketer. After taking a year off, Gordon started Fourword Marketing as a way to provide the marketing and consulting services he wished were available to him when he was starting.

Fourword specializes in developing and executing marketing programs for companies ranging from startups to public companies in dozens of different industries. Fourword’s list of services includes web design, print production, promotional campaigns, and public relations. Marc Gordon is an active participant and volunteer in several organizations and educational symposiums that provide free marketing tools and management experience to new entrepreneurs.

Marc Gordon’s approachable style and industry knowledge have made him a sought-after source for media outlets looking for opinions on business trends and events in marketing, social media, and customer service.



The Health and Habit Podcast

Tony Winyard

Exceeding Expectations with Marc Gordon

Incredible Life Creator

Dr. Kimberley Linert

Creating Amazing Customer Experiences - Marc Gordon Ep 300

Marc Gordon Topic Presentations

selling happiness - how to create customer experiences online or in-person that inspire loyalty and increase sales

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Customer expectations are changing faster than ever before. Marketing, social media, technology and cultural trends are shaping people’s beliefs and values, which can often lead to a sense of entitlement. This can make it difficult for businesses to consistently deliver fulfilling experiences. And for those that try, the result is often higher transaction costs, stressed out staff, and disappointed customers.

    However, there is a way to deliver experiences that are easy to manage and cost effective, while successfully building customer trust and loyalty. During this presentation, Marc will share the secrets of what it takes to keep customers coming back. Best of all, how to do it without the effort of “wowing” every customer. Combining the science of human behaviour and best business practices, Marc shares personal stories and real-world examples to provide you with the skills and techniques to create manageable processes that deliver rewarding customer experiences.


    • Find out what customer experience really is how every employee can contribute
    • Learn what influences expectations, and how to use that to engage with customers more effectively
    • Find out the single easiest way to deliver experiences that keep customer coming back
    • Discover what truly drives customer loyalty (Hint: it doesn’t involve exceeding expectations)
    • Learn the three traits that start every successful customer experience

selling like a sherpa - using value and insight to guide customers (and yourself) to success

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • The sales landscape has changed. Technology has empowered customers to know more about products than the people who sell them. New distribution channels allow customers to side-step the sales process by purchasing direct. And a world-wide pandemic has reduced the need or opportunities for making in-person connections.

    But what has not changed is that people and the companies they work for need help. They have questions that need answering, problems that need fixing, and most importantly, the need to be heard and understood.

    Selling Like a Sherpa shows salespeople from any industry how to increase sales by going from selling to servicing. By embracing the professional qualities of Sherpas, the Nepalese people world renowned for their skills in guiding climbers to the top of Mount Everest, anyone can become a superstar salesperson.


    • What Sherpas can teach us that can elevate any salesperson, regardless of experience or industry
    • Why turning down a sale can create a customer for life – and more sales
    • Learn ways to leverage Customer Experience into a powerful sales tool that can benefit your entire company
    • How to provide value in a way that builds customer trust and loyalty
    • The easiest one-step method to increasing sales while delivering greater value

no apologies needed - how to turn negative situations into positive outcomes

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • No matter how much you try, sometimes things won’t go right. And this can result in an unhappy customer.

    Dealing with unhappy customers is when an organization shows their true character. This comes from a combination of company culture, employee empowerment, and pre-defined policies.

    Some companies will do whatever it takes to make the situation right for the customer, regardless of cost or resources. Other companies will become passive, choosing to hide behind policies or pass the customer off to various departments. And then there are those companies that just don’t care. So which approach is the right one?

    In this presentation, Marc explores and debunks the myths of customer service. How far should you go to keep a customer happy? What would be considered an ideal outcome? Should every customer be treated the same?

    You’ll learn the art and science of dealing with unhappy customers from any industry. And, how to handle their issues – rational or otherwise ­– by offering practical, manageable solutions that lead to a mutually beneficial outcome. Marc will also share strategies to deflate emotional situations and keep everyone focused on the solution rather than the problem.

    Delivered with Marc’s high-energy style, this presentation is designed for management, customer service staff and anyone who deals with customers.

becoming a safe haven - how to deliver positive experiences in a world of conflicting beliefs.

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Sometimes it feels like the world is getting angrier. From social media to news media, from the dinner table to the service counter, people seem to be ready for a fight. Ideas and beliefs that were once shared are now challenged. People with differing views have gone from being inspirational to adversarial.

    Whether it’s employees demanding change or customers asking for fairness, many institutions that were once trusted are now seen as dishonest and self-serving.

    This situation presents a unique opportunity for your organization. Because as much as people are ready to challenge an establishment, they feel is oppressive, they are even more ready to be embraced by one that makes them feel valued.

    This presentation introduces strategies to creating corporate environments that make both customers and employees feel that they are recognized and appreciated.


    • Understand how to effectively communicate – regardless of the person’s beliefs
    • How to structure departments and staff to deliver manageable and fulfilling customer experiences
    • The three essential parts of the perfect customer experience
    • Ways to keep staff motivated and inspired regardless of job or title
    • The proven technique to turn any unhappy customer into a loyal ambassador – even if they didn’t receive the outcome they hoped for

become a branding champion - what it takes to influence, engage and inspire

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Branding is more than just a logo, website or business cards. A brand is your company’s reputation based on the experiences customers have with you. By sharing those experiences with others, your customers have the ability to strengthen or ruin your brand.

    While marketing can play an important role in influencing your brand, it is just one piece of the puzzle. It all starts with understanding what kind of company you want to be in and what values you choose to embody. Companies that embrace this concept, convey it through marketing and support it in action will have the best chance of success, regardless of market conditions or competition.

    Consumers support brands they believe share the same values as them. They can see a brand as a reflection of what they are, or what they want to be. For them, it can feel like a relationship. The brand provides positive experiences, and the consumer learns to trust the brand to keep those experiences coming.

    In this presentation, Marc Gordon will show you how to develop a strong brand from the inside out that turns staff into ambassadors and customers into fans. This presentation uses real-world examples from relevant industries, as well as features lots of stories and humour.

the art of advertising: how to create powerful and influential campaigns

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Do you want to build greater awareness for your business in order to increase sales? In this groundbreaking presentation, Gordon shares his proven methods for creating effective advertising campaigns that will capture interest and build sales – while creating a more customer-focused culture for your company.

more than likes and friends - how companies can be more successful on social media by being less social

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Has your organization seen the benefits of social media? More sales, increased awareness, viral videos, trending topics, online communities talking about how awesome your products are? For most, the answer is no.

    And for the most part, it’s not their fault – or yours. Social media has been one of the most over-hyped marketing tools ever. And while some companies have made the leap from social post to social consciousness, it’s usually been due to luck and timing. And even then, success has been measured in likes and views instead of dollars and cents.

    So what’s the problem? Are companies not using social media properly, or is social media just more interested in photos of your lunch, funny dog videos, and Donald Trump’s Twitter account?

    In this presentation, Gordon will take everything you thought you knew about tweets, likes, and followers and turn it upside down. Packed with stories, humour, and commentary, he will dispel some of the big marketing myths surrounding social media while providing proven advice for any industry.


Marc was totally on from the second they announced his name. I was so entertained that I didn’t even realize I was learning. Every conference needs Marc Gordon on their stage.

Marc Forgette

Business Development Manager
Tourism London

Marc brought massive value to our event. He was humble, thought-provoking, and full of positive energy. Everyone loved him.

Dr. Sepehr Tarverdian

World Management Forum, Iran

This presentation has had a huge impact on how our teams communicate and service the needs of our clients. They have taken a more proactive role in sales yet do not actively sell. The result has been a 6-8 percent increase in sales in addition to higher FCR scores.

Joseph Cheng


A wonderfully entertaining and informative presentation. This is how every company should manage their salespeople. It’s better for the customer and better for the company. We look forward to putting many of the ideas Marc shared into practice.

Rahmi Benali

Operations Director

A powerful presentation that made us thoroughly re-examine a number of our customer service policies and procedures. I believe we will be a better company because of it. Marc’s advice and stories highlighted the need for every company to up its game.
A powerful presentation that inspired us to re-examine a number of our customer service policies and procedures. I believe we will be a better company because of it.

Rafael Arroyo

Market Manager

Marc’s ability to energize an audience was felt as soon as he hit the stage. His energy, storytelling, and clarity helped drive home key concepts. The response was overwhelmingly positive.

Richard Carleton

The Canadian Securities Exchange

Articles & Media

CTV News Montreal


Customer Service with Marc Gordon


Coming Soon!

How to book Marc Gordon for an event?

Marc Gordon keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Marc Gordon delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Marc Gordon from Toronto, Ontario for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in booking Marc Gordon for an event?

Are you looking to hire Marc Gordon for your event? Marc Gordon Toronto, Ontario is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Marc Gordon is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Marc Gordon is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Marc Gordon from Speakers Canada’s roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Marc Gordon to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Marc Gordon creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Marc Gordon from Toronto, Ontario offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Marc Gordon is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Marc Gordon focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Marc Gordon will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Marc Gordon’s presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Marc Gordon speaker for your annual general meeting, conference, summit, or convention in Canada.

How much does it cost to hire Marc Gordon for a keynote presentation or virtual event?

Marc Gordon is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada’s talent have different ways to assess their fees, and Marc Gordon speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Marc Gordon to check availability or confirm the pricing and associated costs to hire a great speaker like Marc Gordon for your event. As Marc Gordon's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization’s behalf to try to help you get in touch with Marc Gordon and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

Marc Gordon Disclaimer
Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Marc Gordon for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Marc Gordon, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada’s top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Marc Gordon we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization’s event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Marc Gordon about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker’s fees. If you are looking to hire Marc Gordon, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

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