Isabelle Mercier Turcotte

How to Position Yourself As The First, The Best, or The Only to Thrive in Any Economy. 

Positioning is to marketing what a heartbeat is to life. Without relevant brand positioning, growth will be a long, costly, and energy-draining road. Learn how to position yourself as a brand that customers want and love. 

Unleash Your Competitive Edge And Grow is a smart and motivating way to learn the key fundamentals needed to get crystal clear about what your brand stands for, what problems you solve, and most importantly, what makes you “The First, The Best, or The Only”. 

6 Smart, Unconventional Principles To Powerfully Show Up And Live By Design. 

95% of North Americans either go to bed or wake up worrying about something. Yet, worrying is as effective as trying to resolve an algebra equation by chewing bubble gum. In fact, worrying is the # killer of creativity, performance, and dreams. Learn to re-connect with what you wholeheartedly want and align everything you do with that through the power of zero tolerance. 

Learn a simple, effective and tangible way to reduce worry and increase peace of mind to allow you to create more joy and impact in your life and your business. Get Into Your “LeapZone” is an impactful and motivating way to learn the key ingredient needed to create more Hell Yes in your life. 

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit.

How To Rapidly Grow Your Business, Impact, And Influence In Any Economy; By Serving Not Selling. 

Is your marketing so helpful that people would happily pay for it? The key to breaking through the noise isn’t being louder, it’s becoming profoundly helpful and relevant. If you sell something, you make a customer today. But if you help and delight someone, you earn a customer for life, because help beats hype every time. 

Helpfulness is the greatest untapped currency of our fast-paced modern world and the brands that are designed to make life better are and will continue to be able to thrive in any economy. 

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit. 

Improving Focus, Organization and Productivity At The Office Or Virtually. 

My partner and I have been in business together for over 25 years. Our first business was a creative agency with over 20 team members – some virtual, some working together under the same roof in an open space environment. 

Imagine a bunch of creative people, dealing with thousands of computer files, assets, fonts and deadlines. We operated in both MAC & PC platforms and had on average 65 projects at once (need I say more…)! It was a total nightmare until we locked ourselves in our small boardroom for an entire week to create our famous :Purpose + Place System”. 

Go from frustrating chaos to a well-oiled machine and from overwhelmed to clear, organized and happy. 

*Available as a workshop, webinar, podcast interview, or virtual summit. 

How To Quickly Turn Your Customers Into Devoted Amplifiers. 

The easiest way to grow your business is for your customers to grow it with you. But that only occurs if you deliver a customer experience worth talking about. Word of mouth influences more than 50% of all purchases on the planet, yet we too often take this golden fact for granted. 

We assume that our customers will talk about us. But they won’t unless you give them something to talk about. 

Prepare to be entertained and inspired with relevant and often hilarious examples and ready-to-implement ideas. 

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit. 

Find New Cheese: How To Quickly Pivot Your Business From Survival Mode To Re-Invention Mode (During Covid-19) 

A crisis is sometimes the only way massive change happens. Why? Because of one word: necessity. When there is a necessity, change happens. Period. In every problem, therein lies the next solution. And in every solution, therein lies the next big opportunity. 

Finding new cheese is about learning what it takes to :”PLAY TO WIN”: rather than “PLAY NOT TO LOSE”. Prepare to be entertained and inspired with relevant and often hilarious examples and ready-to-implement ideas. 

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit. 

What Makes You; The First, The Best, or The Only? 

Without a strong differentiator, the only option left is to compete on price – and that’s a guaranteed race to the bottom. Put simply, your brand’s differentiators are among your most important assets. Find out how to build a brand that makes life better, facilitates your relationships with customers and influencers, and ultimately drives your reputation and growth. 

Brand to Make Life Better is a smart and motivating way to learn the key ingredients needed to get crystal clear on what your brand stands for, what problems you solve, and most importantly, what makes you “The First, The Best, or The Only”. 

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit.