Paul Larche

Keynote Speaker | Barrie & Collingwood, Ontario

Award Winning Author & Business Leader
Leadership, Branding, Communication and Judgment Expert

Paul Larche's Expertise: Leadership, Communication, Brand Strategy & Storytelling, Marketing, Entrepreneurship, Leadership and Change, Organizational Change, Artificial Intelligence (AI), Workplace Culture, Confidence, Consumer Behaviour and Bestselling Writers & Authors.

Paul Larche

About Speaker Paul Larche

Paul Larche is the author of The Divided Brain, winner of the 2026 CANREADS Business, Finance and Marketing Award, and a BookLife by Publishers Weekly Editor Pick with a 10 out of 10 score and BookLife Prize semi finalist recognition. He spent decades in radio, advertising, and entrepreneurship, building an independent media company from one radio station into five stations and a branding agency before successful exits. Paul Larche helps leaders, marketers, and organizations understand why capable people make irrational choices and how to communicate and decide more deliberately. His presentations combine lived business experience, audience interaction, and accessible behavioural insight rather than borrowed theory.

From Radio to The Divided Brain | Paul Larche Live at Canadian Club

From Radio to The Divided Brain | Paul Larche Live at Canadian Club

Paul Larche Live at Canadian Club | Short Excerpt

Paul Larche Live at Canadian Club | Short Excerpt

The Brand Called You with Ashutosh Garg

The Brand Called You with Ashutosh Garg

Paul Larche Biography

Paul Larche is the author of The Divided Brain, winner of the 2026 CANREADS Business, Finance and Marketing Award. BookLife by Publishers Weekly recognized the book with a 10 out of 10 score, Editor Pick status, and BookLife Prize semifinalist standing. He now speaks to leaders, marketers, and organizations about why smart people make irrational decisions. The work is built from decades of watching people choose, persuade, and explain those choices after the fact.

Paul Larche began in radio, moved into sales and station management, and later founded an independent media company. Starting with one radio station, he built a group of five stations, a digital division, and a branding agency. The company earned more than 25 industry awards before successful exits involving Rogers, Bell Media, and Treefrog. That operating experience, not classroom theory, is the foundation of his speaking.

Paul Larche saw a pattern that facts alone could not explain. Campaigns with better data, better prices, and better arguments still lost. People responded first to emotion, familiarity, identity, and instinct, then used logic to justify the choice. He turned that observation into the practical framework behind The Divided Brain. Audiences leave with language they can use in leadership, sales, marketing, and everyday judgment.

His flagship presentation is Why Smart People Make Irrational Decisions: Decoding the Mind Operating System. Paul Larche uses business stories, audience interaction, and accessible behavioural science to show why confidence can outrun evidence and why communication fails even when the logic is sound. The Old Brain and New Brain model is used as a practical metaphor, not a medical or anatomical claim. The aim is clearer thinking in an increasingly AI shaped world.

Organizers describe Paul Larche as conversational, engaging, and unusually effective at making complex ideas usable. He has delivered dozens of business, leadership, and community presentations. Most earlier events were not professionally recorded, so he now films every engagement. Recent live footage includes the Canadian Club of London in May 2026.

Beyond business, Paul Larche has held substantial board and community roles. He has served as Board Chair of the Royal Victoria Hospital Foundation, the Georgian Angel Network, and the Numeris Radio Board, Chair of the Georgian College Board of Governors, and a board member of the Canadian Association of Broadcasters. He is an angel investor in 10 startups and a Paul Harris Fellow with Rotary International. Through community campaigns and volunteer leadership, he helped raise millions of dollars for hospitals and local causes.

Paul Larche was inducted into the Ontario Association of Broadcasters Hall of Fame in 2019. He lives in Barrie, Ontario, and continues to write, speak, and work with leaders who want better judgment under pressure. The through line is consistent. Understand what the mind does first, and people become harder to fool, including themselves.

 

Paul Larche Topic Presentations

Paul Larche From Barrie & Collingwood, Ontario, Canada delivers keynote presentations, workshops, fireside chats, moderated Q&A, and other presentation formats on a wide variety of topics. Each presentation is unique, customized and tailored for audiences, industries, conferences and event formats.

Why Smart People Make Irrational Decisions: Decoding the Mind’s Operating System

You Have Been Talking to the Wrong Brain: Why Facts Alone Do Not Move People

What Customers Feel Before They Think: How Brands Earn Trust Before They Ask for Action

Why Good Change Plans Meet Resistance: Leading the Feelings Behind the Facts

Better Judgment When Information is Cheap: Thinking Clearly When AI Sounds Certain

When Smart Teams Get It Wrong: How First Reactions Become Group Decisions

Books
Paul Larche
  • The Divided Brain: Understanding Human Behaviour in Branding and Business
Interviews
Paul Larche
  • CBC Ontario Morning with Nav Nanwa
Podcasts
Paul Larche
  • Paul Larche; Shortcut to Understanding Human Behavior; Entrepreneur; Author, ‘the Divided
  • Unlocking Human Behavior in Branding: Paul Larche | Tbcy
  • The Divided Brain with Paul Larche
  • The Brain Behind the Buy: AI, Emotion, and Modern Sales Strategy: Paul Larche

Paul Larche Speaking Testimonials

"Paul Larche delivered one of the most compelling talks we have had at our conference to date. Our participants were extremely engaged with this concept of the Divided Brain. So much take home value. People were talking about it all weekend."

Chris Adams

Founder
reIGNITE Conference

"Paul Larche delivered one of the most compelling presentations our club has hosted in years. His talk on The Divided Brain captured the room from the first minute. Paul Larche had everyone fully engaged and leaning in. He made complex ideas feel practical and immediately usable."

Chuck Boldt

Partner
Premier Health

"Paul Larche is an engaging speaker who makes his subject approachable and grounded in real world experience, which is a rare feat. The insights from Paul Larche will be valuable for anyone who needs to negotiate with others, whether in the boardroom or at the kitchen table."

Daryl Hunt

President
Canadian Club of London

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Frequently Asked Questions

What is Paul Larche known for and what is their expertise as a keynote speaker in Canada?

Paul Larche is known for defined subject matter expertise based on professional experience and industry background. As a keynote speaker in Canada for conferences and conventions, their presentations align with organizational objectives and audience outcomes. Corporate keynote speakers in Canada are selected based on credibility, relevance, and practical application. Expertise alignment supports informed booking decisions. Read More

What topics does Paul Larche speak on for conferences, conventions, corporate events, and annual general meetings in Canada?

Paul Larche delivers keynote presentations on defined topic areas confirmed during booking. Canadian business speakers for corporate meetings in Canada align topic selection with event objectives and audience priorities. Conference speakers in Canada adapt messaging for conventions, trade shows, and summits. Topics are finalized prior to written confirmation. Read More

How do I know if Paul Larche is the right fit for my audience, conference, convention, or AGM?

Paul Larche is evaluated based on audience alignment, event objectives, and subject matter relevance. Event planners booking keynote speakers in Canada for corporate conferences review experience, delivery style, and industry context. Canadian business speakers for annual general meetings must align with program goals and audience expectations. Fit is clarified during the pre decision call. Read More

Where is Paul Larche from and where do they speak across Canada?

Paul Larche is from Barrie & Collingwood, Ontario and is available for events across Canada. Conference speakers in Canada frequently travel nationally with defined travel terms. Corporate keynote speakers coordinate scheduling through structured agreements. Availability is confirmed through formal inquiry. Read More

Is Paul Larche available as a virtual keynote speaker for online conferences, webinars, or hybrid events in Canada?

Paul Larche is available as a virtual keynote speaker for online conferences, corporate webinars, and hybrid events in Canada. Virtual keynote speakers in Canada deliver structured presentations adapted for remote audiences. Format, platform coordination, and timing are confirmed during booking. Virtual availability is documented through written agreement in Canada. Read More

Does Paul Larche deliver keynote presentations, workshops, training sessions, breakout sessions, fireside chats, or panel discussions?

Paul Larche may deliver keynote presentations as well as workshops and breakout sessions. Canadian business speakers for corporate training in Canada define session length and format during booking. Conference speakers may also participate in fireside chats or panel discussions depending on program design. Session formats are confirmed in writing. Read More

How do I contact Paul Larche to check availability and begin the booking process in Canada?

Paul Larche is contacted through Speakers Bureau of Canada to confirm availability and event details. Event planners and meeting planners typically schedule a pre decision call to clarify format, objectives, and scope. Booking begins once event requirements are defined. Written confirmation follows agreement execution. Read More

How do I book Paul Larche for a conference, convention, trade show, summit, or corporate meeting in Canada?

Paul Larche is booked through a structured agreement process confirming availability, fee structure, and logistics. Booking keynote speakers in Canada for conventions and trade shows includes written contracts and defined payment terms. Canadian business speakers for annual general meetings require scope confirmation before date holds convert to confirmed status. Booking is finalized upon agreement execution. Read More

How much does it cost to book Paul Larche as a keynote speaker in Canada?

Paul Larche keynote speaker fees depend on event type, audience size, format, and location. The cost to book a keynote speaker in Canada varies based on preparation scope and delivery structure. Corporate keynote speakers in Canada confirm fees through a booking agent and written agreement. Final pricing reflects defined scope and contract terms. Read More

Are there additional costs to hire Paul Larche for a corporate event, convention, or trade show in Canada?

Additional costs to hire Paul Larche may include travel expenses, extended sessions, workshops, meet and greets, emcee duties, or event host roles. Keynote speakers in Canada for business conventions often separate honorarium from travel and related logistics. Canadian business speakers confirm these components in writing before agreement execution. All additional costs are outlined contractually. Read More

How far in advance should I book Paul Larche for a conference, convention, or business meeting in Canada?

Paul Larche should be booked once event dates, location, and format are confirmed. Conference speakers in Canada often secure dates several months in advance. Corporate keynote speakers for annual general meetings may have limited availability during peak seasons. Early inquiry improves confirmation certainty. Read More

Is Paul Larche represented by an agent in Canada and how is the agreement handled?

Paul Larche is represented by Speakers Bureau of Canada for booking coordination and agreement management. Keynote speakers in Canada often work through an agency to formalize contracts and payment handling. Agent representation ensures structured communication between organizers and the speaker. Representation clarifies agreement terms before confirmation. Read More