Isabelle Mercier Turcotte

Positioning is to a business what a heartbeat is to life. Without relevant brand positioning, growth will be a long, costly and energy draining road. Learn how to position yourself as a brand that customers and top talent want and love.

Audience Members will walk away with:

• A deeper understanding of what brand positioning truly is and how differentiation is key to creating an undisruptable business and influential culture.
• 3 vital Brand Positioning Fundamentals to empower your ideal customers to choose YOU over anyone else; regardless of price.
• A way to differentiate yourself, boost your client loyalty and talent retention, as well as a few valuable resources to help you take immediate action.

Position Your Brand To Be The First, The Best or The Only is a smart and motivating way to learn the key fundamentals needed to get crystal clear about what your brand stands for, what problems you solve, and most importantly, what makes your brand undisruptable.

Is your marketing so helpful and powerful that people would happily pay for it? The key to breaking through the noise isn’t being louder, it’s becoming profoundly helpful and relevant. If you sell something, you make a customer today. But if you help and delight someone, you earn a customer for life, because help beats hype every time. Helpfulness is a mission for everyone on your team…not just your marketing team!

Audience Members will:

• Learn why the fight for attention is getting more difficult every day and why most marketing and communication efforts FAIL.
• Discover the simplest yet most untapped marketing formula to rapidly grow your business, impact and influence and turn your customers into raving fans and your raving fans into customers.
• Learn easy-to-implement yet, life-changing ideas designed to build trust, engagement, and influence.

Helpfulness is the greatest untapped currency of our fast-paced modern world. The brands and cultures that are designed to make life better are and will always continue to be able to thrive in ANY economy.

95% of North Americans either go to bed or wake up worrying about something. Yet, worrying is as effective as trying to resolve an algebra equation by chewing bubble gum. In fact, worrying is the #1 killer of creativity, performance and dreams. Learn to reconnect with what you wholeheartedly want and align everything you do with that through the power of zero tolerance.

Audience Members will:

• Rediscover the greatness and power behind “Walking Your Talk!” at a whole new level.
• Find out what it means to “Wear Your Lucky Underwear” and “Clean Your Gutters” and how doing so can decrease worry and increase your level of happiness.
• Delve deeper into your own unique Power of Zero Tolerance to help you authentically live, lead and grow by design, not by default.

Learn a simple, effective and tangible way to reduce worry and increase peace of mind to allow you to create more joy and impact in your life and your business. Get Into Your LeapZone is an impactful and motivating way to learn the key ingredients needed to create more Hell Yes in your life.

The easiest way to grow your business is for your customers to grow it with you. But that only occurs if you deliver a customer experience worth talking about. Word of mouth influences more than 50% of all purchases on the planet, yet we too often take this golden fact for granted. We assume that our customers will talk about us. But they won’t unless you give them something to talk about.

Audience Members will:

• Discover why customers talk and why they don’t.
• Learn what Devoted Amplifiers are and how pivotal they are to growth.
• Learn the 3 most potent and cost-effective marketing strategies designed to turn customers into Devoted Amplifiers and Devoted Amplifiers into customers.

Prepare to be entertained, inspired and empowered to take action that will unequivocally lead to measurable and positive change.

Crisis is sometimes the only way massive change happens. Why? Because of one word: necessity. When there is necessity, change happens. Period. In every problem, therein lies the next solution. And in every solution, therein lies the next big opportunity.

Audience Members will:

• Understand where fear comes from and how fear can be transformed from paralyzing energy into proactive and creative fuel to take your business to the next level of service and impact.
• Discover the single most important question that needs to be answered to stay inspired, and focused and plan for a strong recovery by finding new cheese.
• Learn how to eliminate the “trivial many” and amplify the “vital few” to create clarity, confidence and momentum.

Finding new cheese is about learning what it takes to PLAY TO WIN rather than PLAY NOT TO LOSE. Prepare to be entertained and inspired with relevant and often hilarious examples and ready-to-implement ideas.

My partner and I have been in business together for over 25 years. Our first business was a creative agency with over 20 team members – some virtual, some working together under the same roof in an open space environment.

Imagine a bunch of creative people, dealing with thousands of computer files, assets, fonts and deadlines. We operated in both MAC & PC platforms and had on average 65 projects at once. Need I say more? It was a total nightmare until we locked ourselves in our small boardroom for an entire week to create systems and best practices that would forever revolutionize how we work.

Audience Members will:

• Learn the 4 key principles that differentiate uber productive and successful people from everyone else.
• Discover the 5 high-performance habits designed to improve focus, productivity & efficiency.
• Learn easy-to-implement, yet life-changing strategies to help decrease overwhelm and increase peace of mind.

Go from frustrating chaos to a well-oiled machine and from overwhelmed to clear, organized and happy.

Without a strong differentiator, the only option left is to compete on price – and that’s a guaranteed race to the bottom. Put simply, your brand’s differentiators are among your most important assets. Find out how to build a brand that makes life better, facilitates your relationships with customers and influencers, and ultimately drives your reputation and growth.

Audience Members will walk away with:

• A deeper understanding of what brand positioning truly is and how differentiation is key to creating a more impactful business and influential culture.
• 3 vital Brand Positioning Fundamentals to empower your ideal customers to choose YOU over anyone else; regardless of price.
• A way to differentiate yourself, boost your engagement, create a more impactful business and influential culture, as well as a few valuable resources to help you take immediate action.

Brand to Make Life Better is a smart and motivating way to learn the key ingredients needed to get crystal clear on what your brand stands for, what problems you solve, and most importantly, what makes you The First, The Best, or The Only.

People often struggle to find their emotional center in the best of times, let alone in uncertain, chaotic times. And far too often, fear, anxiety and worry take over. These emotions can paralyze us and steal from our focus, our good habits, and our sense of peace and purpose — our well-being. Right here, right now, you are given an opportunity to level up. The question is, are you willing to leverage this opportunity?

Audience Members will:

• Understand where fear comes from and how fear can be transformed from paralyzing energy into proactive and creative fuel to take your business to the next level of service and impact.
• Discover the single most important question that needs to be answered to stay inspired, focused and empowered to growth and thrive despite change.
• Three pivotal shifts to help you stay focused and empowered to grow and thrive despite turbulent times.

Mindset Over Matter is about learning what it takes to PLAY TO WIN rather than PLAY NOT TO LOSE. Prepare to be entertained, inspired and ready to take pivotal action from valuable, real-time coaching.