Janine Rogan

Janine Rogan

Calgary, Alberta
Financial Equality Expert - Reshaping Money Mindsets, CEO, Bestselling Author
Janine Rogan, CPA is a passionate keynote and TEDx speaker. She is the Founder and CEO of The Wealth Building Academy Inc. and an award-winning CPA. Janine brings over a decade of experience in the personal finance field and an in-depth understanding of corporate tax policies while articling and completing her designation at PwC. Her mission is to educate and empower women to confidently, sustainably and profitably grow their wealth, through financial feminism - financial equality for all. Janine Rogan has been featured internationally in a number of publications and has delivered keynotes to thousands of individuals and companies around the world. She has been featured on BNN, CTV, The Globe and Mail, and more. She currently sits on the CPA Alberta Education Foundation board, the board of FESA, and the planning committee of the AICPA Global Women’s Leadership Summit. Her debut bestselling book “The Pink Tax” was released in the Spring of 2023.
  • Change Management
  • Diversity & Inclusion
  • Leadership
  • Peak Performance
  • Personal Growth
  • Women's Leadership
  • Academia
  • All Staff Meeting
  • Campus & University Speakers
  • Career Development
  • Conference
  • Conferences & Summits
  • Consultant & Coach
  • Corporate Audience


Janine Rogan, CPA is a passionate keynote and TEDx speaker. She is the Founder and CEO of The Wealth Building Academy Inc. and an award winning CPA. Janine brings over a decade of experience in the personal finance field and an in-depth understanding of corporate tax policies, having spent time articling at KPMG and PWC accounting firms. Rogan also brings 5+ years of fin-tech consulting through her time at Workday, a cloud-based finance and HR solution across multiple industries. Now, Janine Rogan is on a mission to educate and empower women to confidently and profitably grow their wealth, through financial feminism – financial equality for all.

Janine Rogan has been featured internationally by a number of publications and has delivered keynotes to thousands of individuals and companies around the world. She has been featured on BNN, CTV, The Globe and Mail, and more. She currently sits on the CPA Alberta Education Foundation board, the board of FESA, and the planning committee of the AICPA Global Women’s Leadership Summit. Beginning as a blogger during her undergrad, Janine Rogan began writing about personal finance on her blog “My Pennies, My Thoughts”. Attracting attention from readers, she set her sights on a long time dream of presenting a Ted Talk, and in 2020 she did just that. During the global pandemic, Rogan found herself writing an untitled manuscript while pregnant with her first child. After partnering with Page Two Publishing out of Vancouver, her debut bestselling book “The Pink Tax: Dismantling A Financial System Designed To Keep Women Broke” was released in Spring 2023 and is available everywhere books are sold.

Janine Rogan is a University of Alberta alumni, completing her Bachelors of Commerce in 2015 in her hometown of Edmonton, Canada. She is currently based out of Calgary where she lives with her husband Andrew and son Theodore, and is currently pursuing her Masters in Economic Sustainability through the University of Torrens Australia. When she has spare time, Rogan enjoys cooking, travelling the world, and reading. Janine Rogan works tirelessly supporting various initiatives around Calgary that support new and under-privileged moms.




Canadian Real Estate 101

Supriya Mehra

Dismantling a Financial system designed to keep women broke with Janine Rogan


David O'Leary

Feminist Financial Independence with David O'Leary and Janine Rogan

Moolala: Money Made Simple

Bruce Sellery

The Pink Tax

Janine Rogan Topic Presentations

the pink tax | dismantling a financial system designed to keep women broke

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Women don’t build wealth in the same way that men do – and it’s not because we shop too much. Younger generations are struggling to match the financial successes that generations before they experienced, and this is even more true for women, who continue to earn less for doing the same work as men. As a result of this wage gap, women have less to save, less to invest and, ultimately, accumulate less wealth over a lifetime.

    The Pink Tax is the price we as women pay for existing in a society that was built by men for men.

    In this session, we’ll delve into the intricacies of our financial systems, and understand how we as women can fight back to gain economic equality. We will explore how the financial inequities between men and women are perpetuated, and how those inequities negatively affect not only women but the entire economy and how we can impact positive change.

    Key Takeaways:

    • Understanding the ways women are negatively impacted economically because of the system we are in
    • Understanding the wage gap, wealth gap, and pink tax
    • Key Steps women can take to start to tackle the wealth gap individually and globally
    • Learn about policies around the world that are supporting women

wealth becomes her | empowering women's wealth-building journeys

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Learning to invest is one of the best ways to combat and close the wealth gap. Building our wealth as women has never been more important than it is now. Wealth gives us the opportunity to step into our financial freedom and make choices without fear of financial repercussions.

    Women are coming into 20 Trillion dollars of wealth in the next decade and that means we will have the power to enact change in our economy. Change in policy, change in economic equality, and change in decision making power.

    Not investing is the most expensive mistake you can make, and the more time you have on your hands the better financial position you’ll be in. Let’s make your money work for you.

    Key Takeaways:

    • Why is investing so important
    • How to start investing
    • Gender Lens Approach to Investing

mental health and money | your net worth is not your self worth

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • People don’t talk about how mental health and money go hand in hand. Money impacts your ability to function day to day and beings saddled with debt, or overwhelmed with how to get started can leave people paralyzed with fear. In this session we will understand how financial stress can impact mental health and vice versa.

    Your money story impacts your relationship with money and it’s not something that we tend to think about when it comes to managing your money and making money choices. From exploring the psychological effects of debt and financial worries to discussing practical approaches for fostering a healthier mindset around money, we will find connections between money, self-worth and emotional well being.

    With compassion and empathy we can become empowered to identify and heal our money stories which leads to a healthier, and more empowering connection with our finances.

    Key Takeaways:

    • Building wealth is a form of self-care (wealthcare)
    • Mental health and money are interrelated
    • Money trauma may impact how you make financial decisions

reimagine finance for millennials & gen z | flipping the narrative on how the next generation builds their wealth

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • There is a large gap between generations in terms of financial structures, yet the society we currently live in still values the older structures as the baseline for ‘normal,’ or for ‘success.’ There is an abundance of data which demonstrates this generational gap, and we must work to restructure our financial systems to better suit younger generations. Older generations must pay forward their knowledge, experience and privilege to the next generation building their wealth.

    In this session, we will look at how millennials and generation Z are impacted by the society we have built today and what we as individuals can do to flip the narrative on how we build wealth and what we can do to make the world a more fair and equitable place

    Key Takeaways:

    • Millennials and Gen Z aren’t able to build wealth in the same way that previous generations could
    • Unique challenges millennials and genZ face when it comes to building wealth
    • What this generation can do to build wealth and how to flip the narrative

feminist leadership | from the glass ceiling to open skies

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • When we look at the world, we can see it is still economically unequal for women, and it starts at work. The essence of feminist leadership emerges as a beacon of transformation. Feminist leadership allows us to illuminate diversity, inclusiveness and an empathetic approach can redefine organizational culture, drive societal change, and pave the path to the C-suite for more women.

    It isn’t a pipeline problem.

    From glass ceilings, floors and cliffs we’ll dismantle it all. Focusing on collaboration, empowerment, and dismantling traditional power dynamics and learning how to create a workplace that supports women, not just puts up with them.

    Key Takeaways:

    • Understand the core tenets of feminist leadership and their impact on shaping inclusive and progressive organizational cultures.
    • Companies in which there are female C-suite have been proven to out-perform ones that had male only Cs
    • How to fix the “pipeline” problem
    • Learn to create an environment that supports women properly
    • How to be an impactful leader paving the way for the next set of women


Thank you, Janine Rogan, for the wonderful presentation this afternoon, I have to say, you are probably my favourite speaker that CPA Assist has ever hosted. You did a phenomenal job explaining the connection finances have to mental health. You made the content so accessible. There was also an increase in of understanding how finance impacts mental health by over 20% based on our polling!

CPA Alberta

Janine Rogan articulately challenges norms and communicates complex systems in a way that audiences can easily follow. She is a leader in the changing narrative around wealth and financial literacy.

Kurt Archer


Janine Rogan masterfully unravels the patriarchal systems holding women back and provides actionable steps to fight back. The Pink Tax is a must-read for women at every age and stage.

Kerry K. Taylor


The Pink Tax is a must-read for anyone who’s sick of gendered policies, prices, and societal expectations, and who is ready to fight for financial feminism through their daily actions. Janine Rogan takes a pointed look at how women get the short end of the stick in everything from annual raises to interest rates, and what we can do to combat it and build our wealth.

Erin Bury

cofounder and CEO

Gender inequalities are very real and go beyond the financial world. Janine Rogan tackles the issues directly by demanding financial equality, highlighting how building wealth is in fact self-care. This book leaves you feeling empowered and dares you to become part of the solution.

Pattie Lovett-Reid

former chief financial commentator
CTV News

Janine Rogan is articulate; an excellent communicator either in face to face contact or by written means. The best word I can think of to describe Janine would be: unstoppable. This is the kind of person you want in your company.

Lloyd Yoon

Night and Day Photography

Articles & Media

Changing the narrative, one chapter at a time

University of Alberta

Public speaker, financial consultant — and now an author — Alberta School of Business alumna Janine Rogan, '14 BCom, is dedicated to shining light on obstacles women face when it comes to managing their wealth. In her new book, The Pink Tax: Dismantling a Financial System Designed to Keep Women...

The Pink Tax author Janine Rogan on how she stopped impulse buying and started building wealth


Janine Rogan, who is a Chartered Professional Accountant, recently crunched the numbers on the gender wealth gap for her first book, The Pink Tax: Dismantling a Financial System Designed to Keep Women Broke (Page Two Books, May 2023). But she’s no newcomer to advocating for financial...

Pursuit 365 Day 193: Janine Rogan


Janine Rogan is an award-winning CPA and passionate Keynote speaker. She has appeared on numerous international stages, educating women to take control of their financial power – through financial feminism. She is a mother of one tenacious little boy and married to her husband for 7 wonderful...

Help for women to ‘patriarchy-proof’ their finances

The Globe and Mail Inc.

Personal finance is different for women – they earn less on average, take time out of the work force to raise children and live longer than men. According to Janine Rogan, author of a new book called The Pink Tax, women face an even bigger burden in the form of a financial system that works to...

CBC Radio


On The Coast with Gloria Macarenko

BNN Bloomberg


Living with family infected by COVID-19

CTV News


How some Calgarians may be able to improve their financial picture amid the pandemic


The Pink Tax: Dismantling a Financial System Designed to Keep Women Broke
The Pink Tax: Dismantling a Financial System Designed to Keep Women Broke
In The Pink Tax, award-winning CPA, Janine Rogan, draws from multiple studies, researched statistics, and her own experiences to shine a spotlight on the gender wage gap and the state of female wealth. The pink tax extends far beyond the insulting costs of pink branded products and extends into the...
How to book Janine Rogan for an event?

Janine Rogan keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Janine Rogan delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Janine Rogan from Calgary, Alberta for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in booking Janine Rogan for an event?

Are you looking to hire Janine Rogan for your event? Janine Rogan Calgary, Alberta is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Janine Rogan is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Janine Rogan is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Janine Rogan from Speakers Canada’s roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Janine Rogan to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Janine Rogan creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Janine Rogan from Calgary, Alberta offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Janine Rogan is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Janine Rogan focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Janine Rogan will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Janine Rogan’s presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Janine Rogan speaker for your annual general meeting, conference, summit, or convention in Canada.

How much does it cost to hire Janine Rogan for a keynote presentation or virtual event?

Janine Rogan is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada’s talent have different ways to assess their fees, and Janine Rogan speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Janine Rogan to check availability or confirm the pricing and associated costs to hire a great speaker like Janine Rogan for your event. As Janine Rogan's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization’s behalf to try to help you get in touch with Janine Rogan and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

Janine Rogan Disclaimer
Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Janine Rogan for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Janine Rogan, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada’s top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Janine Rogan we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization’s event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Janine Rogan about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker’s fees. If you are looking to hire Janine Rogan, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

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