Josephine Cruz

Keynote Speaker | Calgary, Alberta

Dj & Music Producer
Creativity, Culture & Community Expert

Josephine Cruz Expertise Innovation & Creativity, Brand Strategy & Storytelling, Digital & Social Media Marketing, Leadership and Change, Change Management, Teamwork, Collaboration, Workplace Culture and Diversity, Equity & Inclusion.

Josephine Cruz

About Josephine Cruz

Josephine Cruz, professionally known as Jayemkayem, is a multidisciplinary creative, DJ, music producer, and cultural curator based in Toronto. She is co-owner of the independent record label Bare Selection and co-founder of community radio station ISO Radio, blending music, culture, and social impact. With over a decade of experience, Josephine is recognized as one of Canada’s leading open-format DJs, known for her genre-spanning sets and dynamic events. She collaborates with organizations to amplify voices, foster community connections, and address social impact causes, particularly in mental health and access to services. Her work demonstrates how creativity and music can drive connection, advocacy, and transformation.

Josephine Cruz Videos

Josephine Cruz Interviews & Podcasts

Sofxposh Interview Series #14: Josephine Cruz (jayem Kayem)

Ep. 19 – Josephine Cruz on the Evolution of the Hip Hop Club Scene

Josephine Cruz on Mental Health and Living the Dream

JOSEPHINE CRUZ BIOGRAPHY

Josephine Cruz, professionally known as Jayemkayem, is a multidisciplinary creative, DJ, music producer, consultant, and cultural curator whose dynamic presence has made her a leading voice in the intersection of music, culture, technology, and social impact. Based in Toronto, Josephine is the co-owner of the independent record label Bare Selection and co-founder of ISO Radio, a community radio station amplifying underground talent and driving conversations around inclusivity, mental health, and creative practice. Known for her ability to blend artistry and advocacy, Josephine has spent over a decade forging her path as one of Canada’s most sought-after open-format DJs and a compelling speaker who inspires audiences through her unique lens as a global creator and connector.

Josephine’s multicultural upbringing—born in England, raised in Hong Kong and Calgary, and now rooted in Toronto—fuels her curiosity and creativity as both an artist and community builder. Her bass-heavy hybrid DJ sets, seamlessly fusing genres like UK Garage, Bass House, Breaks, and Global Club, have brought unforgettable energy to some of Canada’s biggest festivals, including Veld, Electric Island, Piknic Électronik, and Badlands. She has shared stages with iconic artists such as Kaytranada, Skepta, Claptone, and Majid Jordan, further cementing her reputation as a powerhouse performer. As an official Apple Music mix curator, she delivers high-energy monthly mixes and has appeared on renowned platforms like Boiler Room, Rinse FM, and NTS Radio, showcasing her innovative sound globally.

As a speaker, Josephine connects with audiences by exploring how music, creativity, and technology can drive social impact and foster meaningful change. With her work on ISO Radio and Bare Selection, Josephine bridges cultural and musical gaps, curating spaces that elevate underrepresented voices and build stronger communities. ISO Radio’s 40+ resident hosts include DJs, producers, and cultural influencers, creating programming that addresses topics such as mental health, inclusivity, and creative resilience. Similarly, Bare Selection builds connections between Toronto and London’s music scenes, producing groundbreaking releases and events that celebrate diversity and collaboration.

Beyond her artistry, Josephine collaborates with top global brands, including Red Bull, Nike, Spotify, adidas, and Google, to create experiences that resonate deeply with audiences and align with impactful messaging. She helps organizations and communities connect meaningfully by leveraging music and creativity to raise awareness for causes, resolve crises, and build platforms for emerging talent. As a creative consultant, influencer and connector, Josephine provides invaluable insights on using art as a tool to amplify voices, strengthen cultural ties, and address critical social issues that touch the soul of each audience member to drive engagement.

Josephine’s debut EP as one-half of the production duo Chinese Spy Balloon received critical acclaim for its futuristic and innovative UKG sound, and her upcoming solo EP, Laptronica, is highly anticipated for its boundary-pushing approach to music production. Her ability to craft memorable performances, create transformative cultural experiences, and foster impactful conversations makes her a sought-after speaker and artist. Whether performing on stage, producing groundbreaking music, or speaking at conferences like Elevate Festival, Josephine Cruz inspires audiences to embrace innovation, collaboration, and meaningful action. Her passion for creating spaces where art and advocacy intersect continues to drive her mission to build a more connected, inclusive, and inspired world where creativity shines and communities thrive.

Josephine Cruz Topic Presentations

Josephine Cruz Calgary, Alberta, Canada delivers keynote presentations, workshops, fireside chats, moderated Q&A, and other presentation formats on a wide variety of topics. Each presentation is unique, customized and tailored for audiences, industries, conferences and event formats.

Relevant Branding and Marketing: Connecting with Your Audience in a Changing World

Engagement That Works: Building Authentic & Memorable Connections

Bridging the Gap: Uniting Counterculture, Communities, and Corporations

Forward-thinking Creativity: Leveraging Artists to Amplify Your Brand’s Impact

The Power of Creativity: Driving Innovation, Ideas, and Business Success

The Power of Human Connection: Fostering Belonging and Resilient Communities

Josephine Cruz Books & Articles

How We Got Here —  Josephine Cruz
How We Got Here — Josephine

Josephine Cruz, Jayemkayem, is a DJ and creative entrepreneur who co-founded ISO Radio to promote music, inclusion, and community impact.

Listen to Today’s Self-isolation Playlist from Toronto Dj Josephine Cruz
Listen to Today’s Self-isolation Playlist from

Josephine Cruz, Jayemkayem, shares her experiences as a DJ during COVID-19 self-isolation and curates a playlist to help audiences discover...

Josephine Cruz Speaking Testimonials

Coming Soon!

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Frequently Asked Questions

What is Josephine Cruz known for and what is their expertise as a keynote speaker in Canada?

Josephine Cruz is known for defined subject matter expertise based on professional experience and industry background. As a keynote speaker in Canada for conferences and conventions, their presentations align with organizational objectives and audience outcomes. Corporate keynote speakers in Canada are selected based on credibility, relevance, and practical application. Expertise alignment supports informed booking decisions. Read More

What topics does Josephine Cruz speak on for conferences, conventions, corporate events, and annual general meetings in Canada?

Josephine Cruz delivers keynote presentations on defined topic areas confirmed during booking. Canadian business speakers for corporate meetings in Canada align topic selection with event objectives and audience priorities. Conference speakers in Canada adapt messaging for conventions, trade shows, and summits. Topics are finalized prior to written confirmation. Read More

How do I know if Josephine Cruz is the right fit for my audience, conference, convention, or AGM?

Josephine Cruz is evaluated based on audience alignment, event objectives, and subject matter relevance. Event planners booking keynote speakers in Canada for corporate conferences review experience, delivery style, and industry context. Canadian business speakers for annual general meetings must align with program goals and audience expectations. Fit is clarified during the pre decision call. Read More

Where is Josephine Cruz from and where do they speak across Canada?

Josephine Cruz is from Calgary, Alberta and is available for events across Canada. Conference speakers in Canada frequently travel nationally with defined travel terms. Corporate keynote speakers coordinate scheduling through structured agreements. Availability is confirmed through formal inquiry. Read More

Is Josephine Cruz available as a virtual keynote speaker for online conferences, webinars, or hybrid events in Canada?

Josephine Cruz is available as a virtual keynote speaker for online conferences, corporate webinars, and hybrid events in Canada. Virtual keynote speakers in Canada deliver structured presentations adapted for remote audiences. Format, platform coordination, and timing are confirmed during booking. Virtual availability is documented through written agreement in Canada. Read More

Does Josephine Cruz deliver keynote presentations, workshops, training sessions, breakout sessions, fireside chats, or panel discussions?

Josephine Cruz may deliver keynote presentations as well as workshops and breakout sessions. Canadian business speakers for corporate training in Canada define session length and format during booking. Conference speakers may also participate in fireside chats or panel discussions depending on program design. Session formats are confirmed in writing. Read More

How do I contact Josephine Cruz to check availability and begin the booking process in Canada?

Josephine Cruz is contacted through Speakers Bureau of Canada to confirm availability and event details. Event planners and meeting planners typically schedule a pre decision call to clarify format, objectives, and scope. Booking begins once event requirements are defined. Written confirmation follows agreement execution. Read More

How do I book Josephine Cruz for a conference, convention, trade show, summit, or corporate meeting in Canada?

Josephine Cruz is booked through a structured agreement process confirming availability, fee structure, and logistics. Booking keynote speakers in Canada for conventions and trade shows includes written contracts and defined payment terms. Canadian business speakers for annual general meetings require scope confirmation before date holds convert to confirmed status. Booking is finalized upon agreement execution. Read More

How much does it cost to book Josephine Cruz as a keynote speaker in Canada?

Josephine Cruz keynote speaker fees depend on event type, audience size, format, and location. The cost to book a keynote speaker in Canada varies based on preparation scope and delivery structure. Corporate keynote speakers in Canada confirm fees through a booking agent and written agreement. Final pricing reflects defined scope and contract terms. Read More

Are there additional costs to hire Josephine Cruz for a corporate event, convention, or trade show in Canada?

Additional costs to hire Josephine Cruz may include travel expenses, extended sessions, workshops, meet and greets, emcee duties, or event host roles. Keynote speakers in Canada for business conventions often separate honorarium from travel and related logistics. Canadian business speakers confirm these components in writing before agreement execution. All additional costs are outlined contractually. Read More

How far in advance should I book Josephine Cruz for a conference, convention, or business meeting in Canada?

Josephine Cruz should be booked once event dates, location, and format are confirmed. Conference speakers in Canada often secure dates several months in advance. Corporate keynote speakers for annual general meetings may have limited availability during peak seasons. Early inquiry improves confirmation certainty. Read More

Is Josephine Cruz represented by an agent in Canada and how is the agreement handled?

Josephine Cruz is represented by Speakers Bureau of Canada for booking coordination and agreement management. Keynote speakers in Canada often work through an agency to formalize contracts and payment handling. Agent representation ensures structured communication between organizers and the speaker. Representation clarifies agreement terms before confirmation. Read More