Books, Merch, Training & Value Adds

Books, merchandise, online training items and value adds extend a speaker’s expertise beyond the live event and help organizers understand the additional value connected to a booking. These items can strengthen credibility, support audience engagement, create post event learning, increase revenue opportunities and reinforce long term speaker brand value. Strong submissions show that the speaker has published work, audience resources, practical tools, learning products or event enhancements that connect to their message and improve the client or audience experience. SBC accepts submissions that are current, professional, approved for use, publicly accessible where applicable and aligned with the speaker’s expertise, audience value, event value and current positioning.

Store Items & Standards Books & Published Works Merchandise Online Training Booking Value & Additions

Store Items & Standards

Speaker’s Books

Authored, co-authored, and published
Speaker’s Merchandise

Products, attire, tools, and branded items
Speaker’s Online Training

Developed online programs and courses

Profile, Career & Event Value
- Profile: Content for profiles, proposals, media kits, forms
- Interest: Products, resources, experiences audiences value
- Credibility: Published, produced, branded expertise
- Authority: Knowledge, experience, education, leadership
- Memorability: Products, resources, experiences
- Alignment: Background, expertise, topics, events
- Positioning: Expertise, causes, brand, market direction
- Event Value: Gifts, prizes, learning, engagement, follow-up
- Revenue: Sales, bulk orders, licensing, recurring income
- Donations: Fundraising, charitable support, cause contributions

Selection For Profile
- Alignment: Speaking topics, background, event goals
- Targets: Clients, organizers, industries, attendees
- Recognition: Bestselling, memorable, awarded, in-demand
- Demand: Audience, client, market interest
- Relevance: Expertise, positioning, audience needs
- Variety: Formats, purposes, use cases
- Value: Learning, engagement, gifting, practical benefit
- Availability: Inventory, registration, access, delivery
- Scalability: Individual, group, bulk, organizational use
- Purchase Ease: Direct links, contacts, forms, coordination
Profile Standards
- Quantity: Up to 6 approved items across any category
- Quality: Professional production, presentation, sourcing
- Current: Pricing, links, inventory, details
- Images: High-resolution JPG / PNG files
- Title: Complete book, product, course name
- Description: Purpose, relevance, audience value
- Length: Required title / description limits
- Source: Publisher, supplier, platform, provider
- Permissions: Approved images, descriptions, links, promotion
- Display Order: Preferred profile placement

Books & Published Works

Types of Books & Value
- Types: Biography, memoir, self-help, business, topic specific
- Targets: Current, bestselling, awarded, topic-relevant titles
- Formats: Print, digital, audio, e-books, mini books, workbooks
- Authority: Published knowledge, expertise, credibility
- Positioning: Speaking topics, career direction
- Audience Value: Knowledge, insights, tools, takeaways
- Client Value: Gifts, learning resources, event support
- Event Value: Bulk orders, prizes, signings, follow-up
- Career Value: Revenue, recognition, media, bookings
- Legacy Value: Recognition, influence, contribution
Source Elements & Standards
- Title: Full book title, subtitle
- Author: Author, co-author, contributor, editor
- Type: Biography, self-help, business, educational, topic-specific
- Format: Print, digital, audio, e-book, mini book, workbook
- Source: Publisher, imprint, bookstore, platform, seller
- Description: Topic, expertise, relevance, reader value
- Publication: Edition, year, release status
- Pricing: Retail, bulk, event, promotional price
- Purchase Link: Direct purchase / inquiry link
- Image & Rights: High-resolution cover, approved use
Promotion & Event Use
- Selection: Current, credible, bestselling, awarded, relevant
- Launches: Releases, anniversaries, awards, updated editions
- Promotion: Profiles, proposals, newsletters, media, campaigns
- Media: Reviews, interviews, excerpts, podcasts, features
- Performance: Sales, demand, recognition, client interest
- Bulk Orders: Attendee gifts, client packages, event resources
- Signings: Post-session signings, audience engagement
- Meet-and-Greets: Book-based networking, client experiences
- Giveaways: Prizes, contests, donations, promotions
- Lifecycle: Review, update, replace, reissue, promote

Merchandise

Product Types & Value
- Types: Apparel, accessories, tools, gifts, branded products
- Targets: Bestselling, useful, unique, premium, event-relevant
- Formats: Physical, digital, customized, packaged, limited-edition
- Brand Value: Recognition, memorability, message reinforcement
- Positioning: Expertise, causes, character, identity
- Audience Value: Connection, usefulness, engagement
- Client Value: Gifts, incentives, packages, event resources
- Event Value: Giveaways, prizes, networking, follow-up
- Career Value: Revenue, partnerships, exposure, brand extension
- Cause Value: Fundraising, donations, raffles, awareness, support
Source Elements & Standards
- Title: Full product / merchandise name
- Type: Apparel, accessory, tool, gift, resource, branded product
- Source: Supplier, manufacturer, company, store, platform
- Description: Purpose, relevance, use, brand connection
- Materials: Composition, sizing, options, specifications
- Pricing: Retail, bulk, event, donation price
- Purchase Link: Direct purchase / inquiry link
- Image: Straight-on high-resolution JPG / PNG
- Availability: Inventory, quantities, sizes, colours, timelines
- Permissions: Approved details, images, links, promotion
Production & Fulfilment
- Selection: Useful, relevant, recognizable, high-demand
- Quality: Materials, production, presentation
- Samples: Product quality before promotion / bulk orders
- Production: Suppliers, materials, branding, consistency
- Inventory: Quantities, sizes, colours, availability
- Ordering: Individual, bulk, client, event orders
- Shipping: Costs, timelines, destinations, tracking
- Delivery: Venue, client, speaker, attendee coordination
- Scalability: Events, campaigns, recurring orders
- Lifecycle: Review, replace, update, discontinue

Online Training

Online Training Types & Value
- Types: Courses, programs, workshops, modules, certifications
- Targets: Current, relevant, accredited, highly rated, high-demand
- Formats: On-demand, live, cohort, facilitated, self-paced
- Authority: Structured education, expertise, credibility
- Positioning: Speaking topics, professional direction
- Audience Value: Knowledge, skills, exercises, implementation
- Client Value: Scalable learning, development, follow-up
- Event Value: Pre-event preparation, continued learning
- Career Value: Revenue, licensing, reach, recurring opportunities
- Learning Value: Outcomes, application, retention, progress
Source Elements & Standards
- Title: Full course, program, training name
- Type: Course, workshop, program, module, certification
- Source: Platform, provider, website, institution, host
- Description: Topic, audience, outcomes, expertise
- Structure: Modules, lessons, exercises, duration, format
- Delivery: Live, recorded, facilitated, cohort, self-paced
- Pricing: Individual, group, organizational, licensing rates
- Registration Link: Direct purchase / enrolment link
- Image: High-resolution JPG / PNG course image
- Permissions: Approved descriptions, images, links, promotion
Promotion & Licensing
- Selection: Current, relevant, high-performing, client-valued
- Promotion: Profiles, proposals, newsletters, events, campaigns
- Integration: Pre-event preparation, post-event learning
- Follow-Up: Exercises, resources, coaching, implementation
- Organizational Use: Internal team access, enrolment, learning
- Licensing: Client, association, institutional, enterprise access
- Accreditation: Professional / continuing education credits
- Performance: Enrolment, completion, ratings, demand, outcomes
- Scalability: Individual, team, enterprise, recurring delivery
- Lifecycle: Review, update, expand, replace, relaunch

Booking Value & Additions

Value-Add Goals
- Differentiation: Added options supporting selection, proposals
- Client Value: Event support beyond the main presentation
- Audience Value: Interaction, access, learning, participation
- Event Value: Engagement before, during, after sessions
- Experience: Personal, practical, memorable opportunities
- Flexibility: Event format, audience, objectives
- Follow-Up: Continued learning, resources, interaction
- Relationships: Clients, organizers, attendees
- Negotiation: Fees, packages, booking discussions
- Bookings: Confidence, shortlisting, event opportunities

Types & Selection
- Engagement: Interactive activities, audience Q&A, video, polls
- Networking: Receptions, meals, meet and greets, breaks
- Signings: Books, photos, items, post-session
- Social Media: Approved posts, videos, mentions, promo, recaps
- Follow-Up: Virtual sessions, coaching, learning resources
- Workshops: Extended learning, breakouts, practical application
- Giveaways: Books, merchandise, prizes, audience incentives
- Customization: Event-specific activities, client objectives
Source Elements & Conditions
- Title: Full value-add / activity name
- Type: Included service, optional activity, additional opportunity
- Description: Purpose, audience value, event connection
- Inclusions: Services, materials, access, participant benefits
- Conditions: Timing, format, audience size, participation limits
- Pricing: Included, additional cost, package rate, negotiated fee
- Availability: Schedule, notice period, location, capacity
- Requirements: Space, materials, technology, staffing, support

Coordination & Event Use
- Selection: Event goals, audience needs
- Confirmation: Availability, conditions, costs, inclusions
- Scheduling: Travel, sessions, event flow
- Contacts: Client, organizer, speaker, supplier, on-site leads
- Materials: Books, merchandise, links, handouts, digital resources
- Logistics: Space, equipment, shipping, storage, setup, staffing
- Promotion: Proposals, event materials
- Delivery: Responsibilities, deadlines, access, instructions
- Measurement: Participation, feedback, engagement, outcomes
- Review: Availability, conditions, pricing, options