Social Media

Social media helps speakers turn expertise, events, media appearances, podcasts, articles, books and audience moments into visible proof of value. Strong social content helps organizers understand why the speaker matters, what audiences gain and why the speaker is worth booking. It helps speakers stay relevant and the strongest speaker content is useful, emotionally engaging, professionally presented, easy to share and built for retention. SBC encourages speakers to create high quality content before, during and after events while respecting client permissions, audience privacy, copyright rules and brand standards. We encourage sharing, cross posting, tagging to promote us, as we do the same and actively promote you.

Resources & Engagement Social Media Value Content Strategy & Production Audience Growth & Publishing Campaigns, Events & Conversion Performance & Operations Submission & Readiness

Resources & Engagement

Featured Speakers
- Posts you are included in is a featured post
- Discuss expertise, topics, speaking services
- Comments, respond, discuss, engage
- Share, collaborate, promote, tag SBC
Other Posts
- Topics, events, campaigns, other speakers
- Keep comments relevant to featured content
- No self-promotion that diverts leads
- Do not spam comments or piggyback
All Speakers
- Authentic, professional with/for SBC
- Refer bureau generated leads to SBC
- Respect agreements and relationships
- We remove comments violating guidelines

Career & Bookings
- Profile: Content for profiles, proposals, media kits, campaigns
- Credibility: Expertise, experience, event work
- Authority: Knowledge, research, media, recognition, perspective
- Positioning: Topics, audiences, expertise, market direction
- Visibility: Clients, industries, communities, platforms
- Discoverability: Names, topics, events, expertise
- Relationships: Clients, organizers, media, partners, audiences
- Audience Value: Education, stories, tools, insights, takeaways
- Event Value: Promotion, engagement, recaps, momentum
- Bookings: Confidence, referrals, inquiries, shortlists, opportunities
Brand Positioning
- Topic Lane: Primary theme with related secondary topics
- Statement: Consistent positioning across profiles, bios
- Specificity: Defined expertise over broad professional labels
- Outcomes: Audience value, organizational value
- Identity: Voice, headshots, colours, fonts, presentation
- Differentiation: Distinction from competing speakers, content
- Market Fit: Audiences, organizers, speakers, public
- Validation: Past-client feedback, market response
Audience Relevancy
- Priorities: Relevance, influence, alignment, booking value
- Planners: Fit, confidence, booking decisions
- Attendees: Interest, learning, connection
- Platforms: Channels matched to audience behaviour
- Messaging: Professional public audience tone
- Research: Organizer feedback, decision factors
- Performance: Planner/attendee engagement
- Segmentation: Planner/public audiences separated

Content Strategy & Production

Content Pillars
- Expertise: Knowledge, frameworks, research, guidance
- Stories: Career moments, experiences, challenges, lessons
- Perspective: Trends, shifts, issues, commentary
- Education: Advice, tools, examples, takeaways
- Balance: Topics, expertise, time, value return
- Documentation: Preparation, process, progress, research
- Events: Speaking footage, questions, reactions, outcomes
- Authority: Media, articles, books, credentials, recognition
- Social Proof: Testimonials, clients, results, event feedback
- Alignment: Speaking position, expertise, audience value
Content Goals
- Attention: Hooks, openings, visuals, questions, outcomes
- Retention: Focused ideas, pacing, minimal filler
- Authority: Expertise, evidence, experience, perspective
- Education: Knowledge, frameworks, examples, solutions
- Connection: Stories, personality, emotion, relatability
- Engagement: Comments, saves, shares, discussion
- Searchability: Topics, keywords, titles, captions, names
- Conversion: Audience value, profile visits, inquiries, bookings
- Consistency: Quality, formats, publishing rhythm
- Value: Useful content before promotion

Content Formats
- Short-Form: Speaking clips, insights, stories, event moments
- Long-Form: Talks, interviews, podcasts, recaps, training
- Live: Q&A, livestreams, Stories, broadcasts, updates
- Visual: Photos, quote cards, testimonials, graphics, covers
- Audio: Podcast clips, interviews, commentary, audiograms
- Written: Articles, insights, recaps, announcements, newsletters
- Interactive: Polls, questions, discussions, audience prompts
- Carousels: Frameworks, checklists, lessons, comparisons, guides
Capture Standards
- Planning: Shot lists, formats, permissions, usage, outcomes
- Quality: HD footage, clean external audio
- Orientation: Vertical / horizontal footage
- Coverage: Arrival, preparation, stage, audience, follow-up
- Framing: Stable footage, clean backgrounds, balanced lighting
- Support: Trusted person professional crew
- Review: Footage, audio, releases, client restrictions
- Archive: Event, date, source, usage rights

Editing Standards
- Hook: Result, question, contrast, tension, visual first
- Focus: One idea, story, lesson, outcome
- Impact: Clarity, attention, engagement, feedback
- Pacing: Greetings, pauses, repetition, setup removed
- Captions: Accurate video captions, audio transcripts
- Accessibility: Readable text, alt text, mobile-safe placement
- Visuals: Framing, transitions, graphics, supporting footage
- Sound: Speech, music, effects, background audio
- Branding: Fonts, colours, logos, presentation
- Platform Fit: Size, length, layout, captions, metadata

Audience Growth & Publishing

Follower Growth
- Targets: Profile visits, inquiries, bookings
- Relevance: Expertise, industries, booking markets
- Positioning: Topics, voice, audience promise
- Discovery: Search, shares, collaborations, recommendations
- Appearances: Guest content, co-hosting, aligned audiences
- Cross-Promotion: New accounts through established channels
- Standards: No purchased followers, engagement, unfollow tactics
- Conversion: Hooks, calls to action, authentic content
- Sources: Organic, collaborative, referral, paid growth
- Quality: Engagement, booking outcomes

Organic Engagement
- Responses: Relevant comments, messages answered promptly
- Questions: Prompts encouraging useful responses
- Contribution: Expertise in industry conversations
- Standards: No generic praise, spam, promotional replies
- Participation: Polls, questions, replies, audience-led content
- Extension: Comments developed into follow-up content
- Priority: Planners, clients, media, partners, target audiences
- Growth: Engagement, partnerships, interest, following
Social Monitoring & Outreach
- Monitoring: Names, books, topics, clients, events
- Demand: Questions, trends, objections, needs
- Participation: Relevant conversations joined proactively
- Research: Peer content, gaps, opportunities
- Prospects: Planners, clients, media, partners
- Tracking: Mentions, messages, leads, follow-ups
- Response: Inquiry standards, timely opportunities
- Insights: Content, topics, outreach

Community & Partnerships
- Relationships: Clients, audiences, speakers, influencers, media
- Alignment: Topic relevance, audience fit, credibility, trust
- Introductions: Referral contacts over unqualified outreach
- Value Exchange: Mutual benefit for collaborations
- Collaboration: Shared posts, mentions, content exchanges
- Support: Comments, shares, tags, referrals
- Value: Reach, leads, long-term relevance
- Retention: Future campaigns, events
- Continuity: Relationships after campaigns, appearances
- Records: Contacts, permissions, assets, history, outcomes

Campaigns, Events & Conversion

Campaign Strategy
- Goals: Awareness, authority, traffic, leads, bookings
- Audience: Clients, organizers, industries, communities, partners
- Message: One topic, offer, outcome, call to action
- Calendar: Events, launches, awards, media, booking seasons
- Content: Posts, video, email, landing pages, outreach
- Sequence: Awareness, interest, proof, inquiry, follow-up
- Collaboration: Speaker, SBC, client, media, partner promotion
- Testing: Messages, formats, audiences, timing, calls to action
- Tracking: Reach, clicks, leads, inquiries, bookings
- Review: Results, gaps, costs, campaign priorities

Funnels & Lead Capture
- Landing Pages: Topics, events, resources, bookings
- Calls to Action: Follow, watch, read, download, connect, inquire
- Lead Capture: Forms, direct messages, signups, registrations
- Resources: Guides, checklists, videos, articles, follow ups
- Links: Profiles, websites, landing pages, QR codes, forms
- Email: Follow-up, updates, nurture, booking communication
- Outreach: Followers, organizers, media, partners
- Conversion: Social activity, leads, bookings
Paid Social Media
- Objectives: Awareness, traffic, lead generation, retargeting
- Content: Proven posts, testimonials, clips, campaign assets
- Targeting: Roles, industries, interests, locations, audiences
- Retargeting: Website visitors, video viewers, followers, lists
- Budgets: Controlled testing before increased spending
- Creative: Video, images, carousels, headlines, calls to action
- Platforms: Audience fit, campaign purpose
- Measurement: Reach, clicks, cost per lead, inquiries, bookings
Event Social Media
- Pre-Event: Announcements, previews, promotion, interactions
- During: Approved arrival, backstage, stage, audience content
- Post-Event: Recaps, clips, lessons, testimonials, follow-up
- Capture: Video, photos, audio, speaking, reactions, interactions
- Value: Promotion, engagement, proof, networking, content
- Shared Posts: Speaker, client, venue, partner, SBC collaboration
- Permissions: Client, venue, audience, speaker approvals
- Submission: Approved media during/shortly after events
SBC Collaboration
- Planning: Campaigns, events, launches, shared promotion
- Submission: Videos, images, captions, links, tags, permissions
- Shared Posts: Speaker, client, event, SBC coordination
- Promotion: Approved content for campaigns, channels
- Tagging: Handles, mentions, locations, contributors
- Credits: Photographers, videographers, outlets, hosts, partners
- Profile Use: Approved assets for profiles, media kits
- Review: Quality, timing, positioning, permissions, brand fit

Performance & Operations

Performance Measurement
- Reach: Followers, visits, exposure, shares, likes, comments
- Quality: Real people aligned with topics, industries, markets
- Retention: Watch time, completion, progression, repeat viewing
- Engagement: Comments, shares, saves, replies, conversations
- Traffic: Profile visits, friend requests, link clicks, shares
- Leads: Messages, forms, signups, referrals, requests and inquiries
- Bookings: Inquiries, shortlists, proposals, confirmations, revenue
- Testing: Topics, formats, hooks, timing, platforms, calls to action

Account Operations
- Access: Administrators, roles, permissions, ownership
- Security: Two-factor authentication, recovery, login monitoring
- Assets: Videos, images, captions, links, handles, permissions
- Publishing: Review, approval, scheduling, monitoring
- Responses: Comments, messages, mentions, inquiries
- Updates: Profiles, links, biographies, images, settings
- Handoffs: Speakers, teams, clients, SBC responsibilities
- Records: Campaigns, submissions, approvals, performance
Reputation & Protection
- Privacy: Personal, client, venue, audience information
- Copyright: Ownership, licensing, credits, usage
- Permissions: Guests, features, events, audiences, colleagues
- Accuracy: Names, claims, quotations, statistics, event details
- Monitoring: Mentions, activity, complaints, misuse, security
- Response: Approved channels, timely resolution
- Crisis: Reputational, legal, security, public escalation
- Review: Risks, access, permissions, public content

Content Optimization
- Topics: Relevant content that drives interest, engagement
- Formats: Video, written, visual, audio, interactive content
- Hooks: Attention, clarity, retention
- Timing: Platform data, audience activity
- Platforms: Performance, business value
- Calls to Action: Clicks, responses, leads, inquiries
- Repurposing: Formats, platforms, campaigns
- Testing: Controlled variations, measurable results
- Decisions: Continue, revise, expand, stop
- Planning: Future content, campaigns, publishing priorities

Submission & Readiness

Event Media Submission
- Timing: Approved event media submitted within 15 days
- Content: Photos, videos, audio, speaking clips
- Details: Speaker, client, event, venue, topic
- Context: Caption, takeaway, audience value
- Tags: Approved handles, organizations, collaborators
- Permissions: Client, venue, audience, copyright
- Credits: Photographers, videographers, outlets, partners
- Quality: Clear visuals, audio, booking relevance
- Profile Use: Content considered for profiles, media kits
- Campaign Use: Content considered for SBC channels

Approval Requirements
- Client: Public association, event content, quotations
- Venue: Filming, photography, posting
- Audience: Identifiable attendee footage
- Speaker: Image, voice, content use
- Copyright: Music, images, video, graphics
- Contributors: Photographers, videographers, collaborators
- Accuracy: Names, roles, claims, statistics
- Confidentiality: Client, event, internal information
Social Media Checklist
- Handles: Current profile, marketing accounts
- Permissions: Client, venue, organizer, speaker
- Capture: Preparation, stage, audience, reflection
- Quality: Current equipment, footage reviewed
- Captions: Accurate video captions, post copy
- Tags: Names, handles, organizations, event pages
- Submission: Event media submitted within 15 days
- Analytics: Topics, formats, timing, platforms reviewed

Social Media Standard
- Credibility: Expertise, experience, authority
- Visibility: Client, organizer, media, audience discovery
- Retention: Attention, sustained value
- Shareability: Saving, sharing, discussion
- Relevance: Expertise, topics, audience value
- Quality: Visuals, audio, captions, approvals
- Consistency: Active publishing without reduced quality
- Event Value: Promotion, engagement, momentum
- Booking Value: Fit, trust, inquiries, decisions
- Protection: Privacy, permissions, accuracy, brand integrity