Geoffrey Cann

Geoffrey Cann

Vancouver, British Columbia
Digital Innovator in Oil and Gas | Energy Transition & Digital Transformation Expert
Geoffrey Cann is an author, professional speaker, trainer, and independent management advisor to the Oil and Gas industry with over 30 years of experience. Geoffrey Cann accelerates digital innovation in energy, helps solve the supply-demand imbalance, and advises oil and gas, energy, and technology companies to help create lasting values.
  • Change Management
  • Leadership
  • Business Growth
  • Business Management
  • Business Technology
  • Future Trends
  • Conference
  • Inspirational
  • Managing remote employees
  • Sustainable Development


Geoffrey Cann is an international author, professional speaker and corporate trainer in the Oil and Gas industry. Following an early career with Imperial Oil,  Geoffrey Cann joined Deloitte, where he carried out several hundred consulting assignments around the world, including Canada, the US, Australia, the Caribbean, Korea, Japan, Hong Kong and China. During that time he led several businesses, services and industry programs.

Today,  Geoffrey Cann specializes in digital innovation in the oil and gas industry, produces a weekly article and podcast on digital issues in energy, provides marketing support for companies that sell digital innovations to the industry and teaches an executive course on digital awareness.  Geoffrey Cann published his first book, Bits, Bytes and Barrels: The Digital Transformation of Oil and Gas, in January 2019.

Geoffrey Cann is also a contributing author for Machine Learning and Data Science in the Oil and Gas Industry: Best Practices, Tools and Case Studies, released in March 2021. His third book, Carbon, Capital, and the Cloud: A Playbook for Digital Oil and Gas, was published in March of 2022. Geoffrey Cann is an advisor to several digital technology companies in such areas as artificial intelligence, blockchain, cloud computing, robotics and the Internet of things.

From this rich background, Geoffrey Cann brings an economist’s understanding of the ebbs and flows of the energy industry, and a technician’s understanding of the technologies at play in the transformation of the economy. Geoffrey Cann draws on an early career as an award-winning stage performer to bring these subjects to life, with a theatrical flair and an engaging style that moves audiences to deeper understanding and action.



Coming Soon!

Geoffrey Cann Topic Presentations

carbon, capital, and the cloud

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • The oil and gas industry has learned two powerful lessons from the pandemic—that it can change very quickly when it needs to, and that its digital investments proved key to surviving the pandemic. Climate pressures are now pushing fossil fuel-consuming nations and companies to decarbonize faster than ever, and capital markets no longer place any value on traditional energy companies. If there ever was a time for industry incumbents to accelerate their ability to embrace change, improve their environmental performance, and win back capital markets’ attention, it is now.

    But how? How to move quickly? What parts of the industry can change? Who does this well? What does well even look like?

    This engaging talk presents the most important findings from the new book, ‘Carbon, Capital, and the Cloud’. Explore the digital sweet spot, where investments offer extraordinary value. Learn the seven stages of digital adoption that the best in the industry accelerate their people through. And above all, discover the playbook for digital adoption as a change agent and as a company.

digital innovations in energy industry

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • The debate about whether digital innovations are material to the energy industry is now well and truly over. Capital markets increasingly demand meaningful action on energy transition, and the pandemic has forced the oil and gas industry to invent new ways of working with lightning speed. A small set of key technologies, such as the Internet of Things, machine learning, and cloud computing, are finding critical favour, and as they evolve, old ideas about the industry and habitual ways to carry out business are falling away. New business models are emerging with unanticipated consequences.

    But the biggest change of all is actually about people, and how best to help the workforce embrace transformed work practices at speed. Leaders in the industry are accelerating their ability to implement new digital capabilities and fully capture their impacts.

    This engaging presentation summarizes the key messages from the new book of the same title, ‘Carbon, Capital, and the Cloud: A Playbook for Digital Oil and Gas’. It is based on the experiences of nine case study companies drawn from all dimensions of the industry and from across the globe.

    Key takeaways for those attending this important and ground-breaking discussion:

    • The capital challenge – money and talent – that energy must confront to succeed
    • The one solution that unlocks cost, productivity, emissions, and capital, and where to
    • find it
    • The new business models, from carbon to capital, that show the way forward
    • The seven stages of digital adoption, and actions to help people through the stages
    • The playbook for change agents
    • The playbook for business leaders
Geoffrey Cann travels from Vancouver, British Columbia & delivers customized and tailored keynote speeches, presentations, workshops and training sessions. on the topics enlisted below. These services are designed for a variety of audiences, industries, and event types and event formats.


I’m so excited that you have Geoffrey Cann here to speak to you! I absolutely had to sneak into the back door to catch this!

Laura Kennett


Thank you again for a remarkable talk at our symposium.  I have received much positive feedback about the discussion and know our students benefited alongside our alumni and business community. You really came through for us, which means a lot.

Texas Christian University

I’ve involved Geoffrey in our change management process related to digital transformation. He helped us understand the big reasons for change, the urgency of doing it now and the great opportunities that lay ahead of us if we act timely. Focus on the goal, i.e. “the view from the top of the mountain” and you’ll convince your people to take the journey with you. It’s been inspiring and eye-opening and I’m pleased to see that now my colleagues often quote Geoffrey when referring to the changes that are shaping our future as an industry. Creating awareness is the first step to succeed.  

Francesco Ferri


It was a pleasure to have Geoffrey come and speak to us.  Being adaptive and agile are critical components to ensure the energy sector stays ahead of the change curve.  Thanks for the eye-opening dialogue and fresh perspective highlighting the upside potential that exists within our sector.  I am confident there is a niche where resiliency and agility can co-exist and convinced we must find it through the use of technology as things continue to evolve at an ever-increasing rate.  

Ryan Champney


One of the best received keynotes at SAP’s recent ASUG Best Practices for Oil, Gas, and Energy was delivered by Geoffrey Cann, author of “Bits, Bytes, and Barrels”, and more recently, “Carbon, Capital, and the Cloud”. Geoffrey’s content, based on key messages from his most recent book, was both compelling and inspiring, and his delivery was impeccable. If you ever get a chance to see him speak in person, I highly recommend you attend.  

Brent Potts

Senior Director

I just spoke with the other members of my team that attended your presentation as well, and they are thrilled about having you for 15 minutes walking us through the magnificent job you do in your virtual presentations.  We all agree that your knowledge and charisma prin esenting the topic is what makes it so engaging, however, we are also intrigued about the great effects you put in place to make an overall fabulous presentation.  

Yvonne Moore


Articles & Media

Making a Smart Industry Even Smarter

ENI World Energy


Digital Wildcatters


Ever Google Your Name?



The Digital Paradox of Change in the Oil and Gas Industry’


Machine Learning and Data Science in the Oil and Gas Industry: Best Practices, Tools, and Case Studies
Machine Learning and Data Science in the Oil and Gas Industry: Best Practices, Tools, and Case Studies
Machine Learning and Data Science in the Oil and Gas Industry explains how machine learning can be specifically tailored to oil and gas use cases. Petroleum engineers will learn when to use machine learning, how it is already used in oil and gas operations, and how to manage the data stream moving...
 Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas (Madcann Press 2019)
Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas (Madcann Press 2019)
Recent low prices, rapidly growing alternative fuels like renewables, the permanent swing from peak oil to super abundance, shifting consumer preferences, and global pressures to decarbonize suggest a challenged industry for the foreseeable future. Digital advances offer ways to lower costs of...
Carbon, Capital, and the Cloud: A Playbook for Digital Oil and Gas
Carbon, Capital, and the Cloud: A Playbook for Digital Oil and Gas
Forces of change have reconfigured the playing field for the oil and gas industry: Volatile crude oil and natural gas prices. Global recession. Pandemic. Climate change. Capital market pressures. Rising demand for renewable energy sources. To survive, companies have been compelled to adopt digital...
How to book Geoffrey Cann for an event?

Geoffrey Cann keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Geoffrey Cann delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Geoffrey Cann from Vancouver, British Columbia for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in booking Geoffrey Cann for an event?

Are you looking to hire Geoffrey Cann for your event? Geoffrey Cann Vancouver, British Columbia is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Geoffrey Cann is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Geoffrey Cann is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Geoffrey Cann from Speakers Canada’s roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Geoffrey Cann to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Geoffrey Cann creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Geoffrey Cann from Vancouver, British Columbia offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Geoffrey Cann is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Geoffrey Cann focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Geoffrey Cann will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Geoffrey Cann’s presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Geoffrey Cann speaker for your annual general meeting, conference, summit, or convention in Canada.

How much does it cost to hire Geoffrey Cann for a keynote presentation or virtual event?

Geoffrey Cann is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada’s talent have different ways to assess their fees, and Geoffrey Cann speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Geoffrey Cann to check availability or confirm the pricing and associated costs to hire a great speaker like Geoffrey Cann for your event. As Geoffrey Cann's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization’s behalf to try to help you get in touch with Geoffrey Cann and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

Geoffrey Cann Disclaimer
Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Geoffrey Cann for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Geoffrey Cann, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada’s top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Geoffrey Cann we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization’s event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Geoffrey Cann about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker’s fees. If you are looking to hire Geoffrey Cann, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

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