Richard Bartrem

In this captivating and insightful presentation, Richard Bartrem, a seasoned marketing and communications executive and expert in brand and culture, delves into the secrets behind building award-winning cultures within organizations. Drawing from his extensive experience and successes in being a part of West Jet’s strategy to build and maintain an award-winning culture, Richard reveals the key principles and strategies that can transform a company’s culture into a thriving, high-performing, and award-worthy environment. With a focus on the critical role of people and purpose, Richard explores how aligning values, fostering employee engagement, and creating a sense of belonging can drive exceptional results. He shares compelling stories and practical examples of organizations that have successfully cultivated award-winning cultures, including his own experiences at WestJet.

Through this engaging talk, Richard highlights the importance of leadership in shaping and nurturing a culture of excellence. He provides valuable insights on how to inspire and motivate teams, foster innovation and collaboration, and empower individuals to take ownership of their work and contribute to collective success. Audience members will gain a deeper understanding of the key elements that contribute to the development of an award-winning culture, including effective communication, trust-building, recognition and rewards, and continuous learning and development. They will leave inspired and equipped with actionable strategies to elevate their own organizational cultures, fostering a positive and productive environment that fuels success and garners recognition.

In today’s dynamic and rapidly evolving business landscape, effective leadership is crucial for organizations to thrive amidst change and disruption. Join Richard Bartrem, a seasoned executive and expert in leadership and change management, as he explores the essential qualities and strategies needed to lead with agility and drive success in times of uncertainty. In this engaging presentation, Richard shares his wealth of experience and practical insights on leading through change and managing disruption. Discover the key principles and mindset shifts required to navigate shifting landscapes, seize opportunities, and drive organizational growth Explore the critical role of leadership in fostering agility and adaptability within teams and organizations. Richard delves into the importance of embracing change, encouraging innovation, and cultivating a culture that embraces continuous learning and improvement.

Richard provides the audience with actionable takeaways and practical tools to lead with agility in times of change and disruption. Richard Bartrem’s expertise will empower you to navigate uncertainty, capitalize on emerging opportunities, and drive your organization towards sustainable success. Don’t shy away from change—embrace it, lead with agility, and propel your organization towards a thriving future. Learn effective strategies for managing disruption and leading successful pivots. Richard shares practical frameworks for assessing market trends, identifying potential disruptions, and proactively responding to shifts in customer expectations and industry dynamics. Discover the power of effective communication in leading change. Richard provides insights into how to inspire and engage teams, foster alignment towards shared goals, and overcome resistance to change through compelling and transparent communication strategies.

In this thought-provoking presentation, Richard Bartrem, a renowned marketing and communications executive, delves into the critical role of culture as a strategic driver for maximizing human capital within organizations. With his wealth of experience and expertise, Richard explores how a strong and intentional culture can elevate employee engagement, unleash creativity, and propel organizations toward sustainable success. Drawing on real-world examples and personal insights, Richard demonstrates how culture can be strategically leveraged to attract, develop, and retain top talent. He explores the symbiotic relationship between culture and human capital, highlighting the transformative impact that a positive and empowering work environment can have on employee productivity, well-being, and overall organizational performance.

Through this enlightening talk, Richard delves into the essential components of a culture-driven strategy. He reveals how core values, purpose-driven leadership, and a shared vision can shape a culture that not only attracts exceptional talent but also aligns and energizes individuals toward a common goal. Richard shares practical strategies for fostering a culture that values diversity and inclusion, encourages continuous learning and growth, and empowers employees to contribute their unique skills and perspectives. He explores the power of effective communication, trust-building, and transparent leadership in nurturing an environment where people feel valued, respected, and motivated to give their best.

Audience members will gain valuable insights into how to develop and sustain a culture that prioritizes human capital as a strategic asset. They will leave equipped with practical tools and actionable strategies to cultivate a culture that not only attracts and retains top talent but also propels organizational success and drives sustainable growth. Join Richard Bartrem as he unveils the transformative potential of culture as a strategic driver for maximizing human capital. Discover how investing in a purpose-driven culture can unleash the untapped potential within your organization, creating a workplace where people thrive, innovation flourishes, and extraordinary results become a reality.

Richard Bartrem, an esteemed marketing and communications executive, as he unveils the transformative power of people-first customer service and the crucial role it plays in delivering exceptional customer experiences. In this enlightening presentation, Richard shares practical insights and strategies to foster a customer-centric culture that prioritizes understanding and meeting the needs of customers.

Discover the core principles of people-first customer service and how it can drive customer satisfaction, loyalty, and business growth. Richard delves into the importance of empathy, active listening, and personalized interactions in creating meaningful connections with customers. Explore the concept of customer experience (CX) and its impact on customer loyalty and advocacy. Richard shares practical approaches for understanding customer journeys, identifying pain points, and creating seamless and delightful experiences at every touchpoint. Learn how to empower your frontline teams and cultivate a culture of exceptional service. Richard discusses strategies for training and empowering employees to go above and beyond customer expectations, handle challenging situations, and resolve issues with empathy and efficiency.

Discover the value of leveraging customer feedback and data-driven insights to continuously improve and innovate. Richard explores the role of customer feedback loops, measurement metrics, and analytics in uncovering opportunities for enhancing customer experiences. Richard provides participants with actionable takeaways to implement people-first customer service strategies within your organization. Richard Bartrem’s expertise will empower you to prioritize the needs and experiences of your customers, creating a customer-centric culture that drives customer loyalty and sets your organization apart from the competition.

Richard Bartrem, a seasoned marketing and communications expert with West Jet, unveils the secrets of pull marketing strategy and its remarkable potential to revolutionize your marketing efforts. In this captivating presentation, Richard shares actionable insights and proven strategies to attract, engage, and convert your target audience with precision and effectiveness.

Discover the essence of pull marketing and its fundamental shift from traditional “push” marketing tactics. Richard explains how pull marketing empowers businesses to position themselves as valuable resources, drawing customers in through compelling content, meaningful interactions, and personalized experiences. Explore the power of content marketing as a cornerstone of pull marketing strategy. Richard reveals how to create and distribute valuable and relevant content that resonates with your audience, establishes thought leadership, and builds trust. Gain practical tips for developing a content strategy that aligns with your target market’s needs and preferences, driving organic growth and customer loyalty.

Delve into the realm of inbound marketing and customer-centric approaches that put your audience’s needs at the forefront. Richard shares strategies for optimizing your online presence, leveraging search engine optimization (SEO) techniques, and utilizing social media platforms to attract and engage potential customers actively. Learn the art of building authentic relationships with your audience through targeted engagement. Richard discusses the importance of personalization, customer journey mapping, and leveraging data insights to deliver tailored experiences that foster loyalty and drive conversions. Leave this session equipped with actionable takeaways to implement a pull marketing strategy that fuels growth and maximizes your marketing ROI. Richard Bartrem’s expertise and practical advice will empower you to unlock the potential of pull marketing, ensuring your brand stands out in a crowded marketplace and creates meaningful connections with your ideal customers.

In times of adversity, an organization’s response to a crisis can significantly impact its reputation and long-term success. Join Richard Bartrem, a highly regarded marketing and communications executive, as he unveils the art of crisis communications. Gain the strategies and tools necessary to navigate turbulent times with confidence and build organizational resilience. In this engaging presentation, Richard shares his extensive experience in crisis management, drawing on real-life case studies and industry best practices. Explore the key components of a robust crisis communications strategy, including proactive planning, effective messaging, and swift response.

Don’t wait for a crisis to strike—proactively prepare, communicate, and navigate the storm with confidence. Join Richard Bartrem on this enlightening journey into mastering crisis communications. Acquire the knowledge and skills needed to safeguard your organization’s reputation and cultivate long-term resilience. Delve into the pivotal role of leadership during crises and the importance of establishing clear communication channels and a well-defined chain of command. Discover the value of crisis preparedness, enabling organizations to anticipate potential threats and develop comprehensive crisis management plans that minimize harm and mitigate reputational risks.

Learn how to craft and deliver impactful crisis messages that maintain trust and transparency with stakeholders. Richard shares strategies for timely and authentic communication, effective media relations management, and leveraging digital platforms to control the narrative in challenging circumstances. Gain valuable insights into managing internal communications during crises. Discover techniques to keep employees informed, engaged, and reassured, transforming them into advocates who reinforce the organization’s reputation and support its recovery efforts. Leave empowered with practical tools and actionable steps to implement effective crisis communications within your organization. Richard Bartrem’s expertise and guidance will ensure you are well-prepared to handle any crisis that may arise, preserving brand reputation, fostering stakeholder trust, and emerging stronger on the other side.

Richard Bartrem is an accomplished marketing and communications executive, as he unravels the transformative potential of external communications in bolstering brand reputation, driving recognition, and enhancing employee and public engagement. In this dynamic presentation, Richard shares expert insights and actionable strategies to harness the power of external communications for maximum impact. Discover the art of storytelling and its ability to captivate audiences and shape brand perception. Richard delves into the importance of crafting authentic and compelling narratives that resonate with external stakeholders, leaving a lasting impression and building a strong brand identity.

In this engaging session, you will acquire valuable insights into public engagement strategies that go beyond mere communication. Richard reveals how organizations can actively listen and respond to the needs and expectations of the public, fostering trust, and building strong relationships. Explore the vital role of employee engagement in amplifying external communications efforts. Richard uncovers strategies for fostering a culture of communication and transparency, empowering employees to become enthusiastic brand advocates. By aligning internal and external messaging, organizations can create a unified brand voice that resonates with both employees and the public.

Gain practical tips for leveraging various external communication channels, including social media, media relations, and community involvement, to forge meaningful connections with target audiences. Richard explores the power of proactive reputation management and highlights the importance of maintaining a consistent and positive brand image in the public eye. Leave inspired and equipped with actionable takeaways to optimize your external communications approach. Richard Bartrem’s expertise and experience will empower you to amplify your brand reputation, gain recognition, foster employee engagement, and forge meaningful connections with the public through impactful external communications.

In this engaging presentation, Richard shares his expertise and practical insights on navigating the dynamic landscape of public relations to enhance your organization’s reputation and amplify your brand’s message. Explore the fundamentals of public relations and its impact on shaping public perception and building trust. Richard delves into the importance of developing clear messaging and compelling storytelling techniques to effectively communicate your organization’s mission, values, and achievements to the public.

Discover the strategies for establishing strong relationships with media professionals. Richard shares insights on how to tailor your pitches, engage with journalists, and effectively manage media inquiries to ensure your organization’s key messages are accurately conveyed and aligned with your brand’s goals. Richard shares best practices for leveraging digital platforms to engage with your target audience, build brand awareness, and cultivate positive relationships with influencers and online communities through storytelling, accountability & effective networking. Leave equipped with practical tools and actionable strategies to implement effective public and media relations within your organization. Richard Bartrem’s expertise and guidance will ensure you are well-prepared to proactively manage your organization’s reputation, engage with the media, and tell your brand’s story in a compelling and impactful way.