Pamela Barnum

Pamela Barnum

Calgary, Alberta
Former Undercover Police Officer | Trust Strategist | Non-verbal Communication Expert
Pamela Barnum M.P.A., J.D., is a former Undercover Police Officer and Federal Prosecuting Attorney. She gained a reputation as a Trust Strategist, body language, and non-verbal communication expert. She teaches others how to improve communication and trust in various corporations and law enforcement agencies. With decades of experience, including deep undercover work in drug enforcement and a successful legal career, Pamela offers practical, real-world strategies that can help audiences decipher trust using proven, field-tested techniques. Given the inevitable conflicts that arise when dealing with diverse stakeholder groups with distinct interests and roles, Pamela Barnum offers strategies for communicating trust quickly and easily, without investing more time or money. By increasing trust, relationships are solidified and profits can be maximized. Drawing on her background in criminal justice and corporate negotiations, Pamela delivers her expertise with candor, energy, and humor, using memorable stories to blend actionable strategies with compelling insights.
  • Communications
  • Mental Health
  • Peak Performance
  • Personal Growth
  • Teamwork
  • Academia
  • All Staff Meeting
  • Award Galas & After Dinner
  • Awareness Days
  • Board Meetings & Strategic Advisory
  • Campus & University Speakers
  • Community Engagement Events
  • Conference


Pamela Barnum M.P.A., J.D., is a former Undercover Police Officer and Federal Prosecuting Attorney. After graduating from law school, Pamela left policing to become a federal prosecuting attorney. Spending extensive time in court, she honed her skills as a body language expert and trust strategist.

Imagine what it would be like to live as a different person with a different name, identity, and background. For months, you live with a false identity, and your success depends on building trust and detecting deception with some of the most dangerous people imaginable. That’s precisely what Pamela Barnum did for years working undercover in the Drug Enforcement Section. She learned real-world techniques for building trust and interpreting body language.

When Pamela Barnum graduated from law school, she left policing and accepted a position as a federal prosecuting attorney. She spent countless hours in the courtroom, perfecting her proficiency as a trust strategist and body language expert.

Following a successful 20-year career in the criminal justice system, Pamela Barnum studied corporate negotiations in graduate school. Now, she shares her expertise with others, teaching them how to improve their communication skills to increase trust inside corporations, associations, and law enforcement agencies. She learned quickly how to separate fact from fiction and truth from falsehood.

As a non-verbal communication expert and trust strategist, Pamela Barnum delivers techniques once thought of as a “secret second language” participants can begin using immediately.

Take decades of experience in deep undercover work in narcotics and a successful legal career, and you get real-world strategies that help attendees crack the code on trust, improve professional relationships and increase effectiveness using proven field-tested techniques. Pamela Barnum shares her experience, research, and expertise with humor, candor, and energy, blending actionable strategies with memorable stories.

Pamela Barnum is also a featured expert and contributor in print media, radio and television news programs in Canada and the United States. In addition, she has appeared in person before live and virtual audiences ranging from 50 – 12,000.




The Successful Solopreneurs Podcast

Sue Stlyes

The Art of Building Trust!

The Trusted Leader

David Horsager

Pamela Barnum on Adjusting Your Body Language To Establish Trust

Pamela Barnum Topic Presentations

crack the code on trust - the abcs of excellence for high performers

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Studies show that if you want better outcomes, you need better trust. That all starts with nonverbal communication.

    Using proven, field-tested techniques, Pamela will help you Crack the Code on Trust by teaching you the ABCs of Excellence.

    • Accurately Assess non-verbal cues (body language), so you can build trust quickly and easily with anyone from demanding clients and challenging customers to skeptical stakeholders.
    • Behave in a way that communicates confidence and trustworthiness in any situation.
    • Create an environment that fosters authenticity and trust so you can turn first impressions into lasting relationships.

strategic communication - "life" skills for leaders

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Effective communication is vital to gain trust, align efforts in the pursuit of goals, inspire positive change, and significantly increase revenue. Using proven techniques, Pamela will help you and your organization enhance communication outcomes with innovative LIFE techniques.

    • Leverage talent with intentional communication cues. Knowing how to tailor communication is essential to leading others and reaching goals.
    • Influence with the ability to decode nonverbal cues and impact how others perceive us. Fearlessly connect in a way that communicates confidence, curiosity, and trustworthiness in every situation.
    • Empower with empathy, an often overlooked communication strategy that builds a stronger, more productive and engaged culture.

3d trust in a 2d world - enhance trust virtually

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Within milliseconds, people judge your confidence, competence, and credibility. Virtual events and meetings enhance the subtle nuances that either improve or destroy your trustworthiness.

    Participants will discover:

    • The in-person communication techniques that do not translate to virtual meetings and how to avoid awkward moments and “Zoom fatigue.”
    • Nonverbal techniques and platforms leaders can use to increase engagements during the meeting or event.
    • The top three nonverbal techniques that increase trust and the top three that damage trust during virtual events and meetings – and they aren’t what you think.

    This program is delivered virtually on your platform of choice.

negotiate with influence - shape outcomes

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • Using techniques developed as an undercover police officer and federal prosecuting attorney, Pamela will teach you and your organization how to use and interpret body language to negotiate better deals, improve essential relationships, and build trust in challenging circumstances.

    Learn how to use and identify techniques to maximize negotiation and persuasion skills to obtain your desired outcomes using the secret second language reserved for communication experts and law enforcement.

    • Display trustworthiness and demonstrate that you’re acting in good faith to improve and regulate how others perceive you.
    • Decode nonverbal cues that provide reliable feedback on how the other person feels – regardless of what they are saying.
    • Deliver excellence using verbal and nonverbal techniques so you can negotiate with ease in any situation.


imposter syndrome is a superpower

  • Virtual PresentationKeynote PresentationWorkshop SessionHalf Day TrainingFull Day Training
  • A growing body of evidence shows that a lack of confidence is devastating to our success. Demonstrating less self-assurance is what keeps us from achieving at the highest levels.

    However, imposter syndrome has an upside, and attendees at this program will learn how turn it into a superpower.

    Develop immediate skills to:

    • Turn doubt and fear into valuable insights.
    • Maintain a strong executive presence when overcome by uncertainty.
    • Influence your environment to supercharge, not sabotage your confidence.

    Although this content primarily focuses on people in executive positions, it is instructive for anyone aspiring to be a more influential and effective leader.


Pamela Barnum provided a keynote presentation for our FUBCON event at the Chelsea Theater in Las Vegas, and she was nothing short of amazing! Her energy, stage presentation and strong intellect were front & center from the moment she stepped on stage. She mesmerized the audience with her insights, data points and imagery that resonated with each and every viewer. She has the uncanny ability to keep the audience on the edge of their seats while simultaneously laughing and going, “AHA” that makes so much sense! I’d definitely recommend Pamela Barnum to anyone looking to give their audience something to not only think about, but to apply in their everyday lives.

Stacey Soleil

Head of Community & Industry Relations
Follow Up Boss

Dynamic. Engaging. Expert. All words used to describe Pamela Barnum by our conference attendees. She took the time to understand our audience, their cultural sensitivities and the information that was most important to them. She molded her presentation with that in mind. Pamela demonstrated total expert knowledge of the topics discussed and interacted with our virtual audiences in meaningful ways earning her the consistent position as highest- ranked speaker at our events. Personally, Pamela was a pleasure to work with – accommodating, professional, prompt, and always with a bright smile. Adding Pamela Barnum to your conference keynote lineup will take your event to the next level!

Leslie Simpson

CFE, Director of Events
Association of Certified Fraud Examiners

POWERFUL action steps that can be put into play immediately! You really nailed it Pamela. You were exactly what we wanted as our keynote speaker and you were a hit with every participant. I really appreciate the energy, enthusiasm, excellent content and delivery that you brought to the event. You are truly unique, accomplished, humble, and funny! Thank you!

Stephanie Spahn

 Director of Operations
 Independent Insurance Agents of Mississippi

Pamela, we are getting rave reviews after your presentation! Thank you again for sharing your experiences. Also, I have had speakers for years and not one of them was as classy as you were. The results of the survey from your speech are in and you scored – Excellent! You might have broken the record for speakers!

Peter Anthony,

 President & CEO
UGN, Inc.

Pamela, Well I must say you have been the easiest speaker I’ve ever worked with in my career!!! When you write your book or have a new topic to talk about we’d love to have you back for a future event.  

Bev Sturrok

Executive Administrative Assistant
 Royal LePage Real Estate Services Ltd

Pamela Barnum was a big hit at our Strategic Issues Seminar today! We are still getting thanks and comments that the presentation was excellent, engaging, and interesting. It has been a pleasure working with Pamela and we appreciate your time with us.  

Stacy Simpson

Business Ethics & Compliance,
 Con Edison Company of New York

Articles & Media

Pamela Barnum - Building trust at work

Alaska Highway News

Pamela Barnum has enjoyed an accomplished 20 year career in the criminal justice system: first as an undercover police officer in the drug enforcement unit and then as a federal prosecuting attorney.

PAMELA BARNUM - What Drug Dealers Taught Me About Trust

TEDx Collingwood

Pamela Barnum, M.P.A., J.D. enjoyed an accomplished career as a police officer with the Ontario Provincial Police. Her expertise included major case management, complicated wire-tap investigations, and undercover operations. For eight years she worked undercover in the Drug Enforcement Section. It...

World's Top 30 Body Language Professionals for 2023

Global Gurus

While working full-time as an undercover police officer, Pamela completed law school and accepted a position as a federal prosecuting attorney. She spent countless hours in the courtroom, perfecting her techniques in deception detection. Observing witnesses, judges, and juries for years helped...

Networking Times


Ask a Leader: Pamela Barnum on the 3 Cs on Confidence



Staying safe on public transit


A Lawyer's Case for Network Marketing
A Lawyer's Case for Network Marketing
In this groundbreaking new book, former federal prosecutor Pamela Barnum investigates the often-criticized and misunderstood profession of network marketing. She combines insight learned from twenty years in the criminal justice system with observations made as a professional network marketer. The...
How to book Pamela Barnum for an event?

Pamela Barnum keynote speaker is an expert presenter and has a wide range of experience speaking to a wide variety of audiences and organizations. Pamela Barnum delivers keynotes, workshops & training sessions. They may also host or emcee events. Hire Pamela Barnum from Calgary, Alberta for your event to inspire the audience to take action and make change in their work and their lives. Your workplace will benefit from our keynote speaker and their keynote talks and speeches will shift the mindsets or behaviours for the audience members in Canada. 

Interested in booking Pamela Barnum for an event?

Are you looking to hire Pamela Barnum for your event? Pamela Barnum Calgary, Alberta is a dynamic and engaging speaker that offers audiences researched content paired with expertise and a dynamic speaking ability. Pamela Barnum is also a Canadian corporate consultant and coach and facilitates workshops and training sessions for a corporate audience. Pamela Barnum is an expert keynote presenter and speaks on wide variety of topics. Hiring a great speaker for your event is important and working with a thought leader like Pamela Barnum from Speakers Canada’s roster will engage audiences into the content of the presentation to bring awareness and a fresh perspective for their approach to their work and their lives. Book Pamela Barnum to educate, motivate and activate the audience through an interactive and entertaining presentation at corporate meetings and gatherings.

Known as a popular key note speaker in Canada, Pamela Barnum creates life changing experiences for the participants with practical insights and strategic advice they can implement right after the session. Working with a one our leading expert speaker like Pamela Barnum from Calgary, Alberta offers organizations a fresh perspective to assist the people of the organization. No matter if it is a government, association, or business crowd, Pamela Barnum is a perfect speaker for your event. Through unique practical insights for trending topics and years experience speaking to different organizations, Pamela Barnum focuses on changing individuals to make better decisions at work and their lives. No matter if you are holding an in person or virtual event, having an influential speaker such as Pamela Barnum will engage, motivate, and activate the audience to make a change in their lives and inspire action for results to meet organizational goals. Your workforce will benefit from Pamela Barnum’s presentations and speeches, with measurable results set to shift the people of the organization and core direction of the company. Book Pamela Barnum speaker for your annual general meeting, conference, summit, or convention in Canada.

How much does it cost to hire Pamela Barnum for a keynote presentation or virtual event?

Pamela Barnum is an expert professional key note speaker with a lot of experience speaking and delivering engaging talks to organizations and audiences in Canada. Each of Speaker Bureau Canada’s talent have different ways to assess their fees, and Pamela Barnum speaker fee ranges depending on the size of the audience, event format (in person or virtual), event location, and if the organization booking them is a non profit, association, government department/government agency or business/corporation. The speakers we work with are flexible with their fees, and it is important for us to learn more about your event before we approach them, as it is our role to work for you, and to help you find a speaker within budget. 

Please contact Speakers Bureau of Canada and provide us with your event details so that we can contact Pamela Barnum to check availability or confirm the pricing and associated costs to hire a great speaker like Pamela Barnum for your event. As Pamela Barnum's agent and as a Canadian top speaker bureau and talent agency for speakers, we are able to propose each event opportunity from each host organization’s behalf to try to help you get in touch with Pamela Barnum and confirm them for your in person or online meeting/event. We can also provide and advise on the booking process and potentially negotiate their fee. Speakers Canada is a client focused speaker agency, and we work for you in finding good speakers for your team meetings and booking processes.

Pamela Barnum Disclaimer
Speakers Bureau Canada assists companies and event planning teams seeking to hire talent like Pamela Barnum for speaking engagements, virtual meetings, conference appearances, training sessions and workshops facilitations. Our Canadian speakers bureau does not claim to exclusively represent Pamela Barnum, however they are represented by Speakers Canada, and we work with them closely for their Canadian speaking opportunities and bookings. As Canada’s top speaker bureau, we represent Canadian motivational keynote speakers and professional guest speakers that will be available on your upcoming events date and location that are withing the budget. Our talented bureau speaker booking agency can help find business speakers or celebrity speakers that aligns with each organization, audience, event theme and the topic themes you hope for the speaker to address in their presentation. 

When SBC receives a request to book Pamela Barnum we provide you with their speaker fees, travel costs and check their schedules. We work closely with the host organization’s event planning team and the speaker to handle the logistics and to relay or negotiate associated costs. Our talented team members then will work with our talent directly or their agent/manager/assistant to confirm the Canadian speaker fee and travel expenses, so that event planning teams can receive an official quote for the speaker appearing at the event. Speaker fees and travel costs vary per speaker and our role is to contact Pamela Barnum about your event, after we have connected with the event organizers to learn all the event details and/or conference program. Each booking request is unique since session durations and audience sizes can vary which may affect the speaker’s fees. If you are looking to hire Pamela Barnum, we recommend filling out the booking request form so a booking agent from Speakers Bureau Canada can get in touch with our talent to help you coordinate with your team to engage the speaker for a successful event.

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