Bruce Croxon

Through the network effect of connected devices, we are arguably in the greatest period of change since the Internet was commercialized in the mid 90’s. What is going on, how fast, who is being impacted and what can today’s businesses do to adapt to an environment where nothing seems to stay the same.

Innovation and risk-taking go hand in hand. In order for an entrepreneur and organization to continuously innovate and succeed, they must be willing to take calculated risks, make mistakes and most importantly learn from them.

Bruce Croxon will reveal his entrepreneurial journey and lessons learned in building the Lavalife organization into a 100 million dollar company. Providing informed insights on what it takes to achieve success in today’s ever fast paced and demanding entrepreneurial environment.

With a strong vision and a belief in the power of partnerships, Bruce Croxon helped Lavalife grow to 600 employees, achieve almost  $100 million in revenue, and to ultimately sell the business for over $170 million. Under his direction as Partner and CEO, this early tech start-up became the marquee brand in online dating with over two million users (and countless successful marriages!).

Bruce Croxon shares with audiences the importance of having a company vision, defining core values, believing in organizational development, and other lessons learned throughout his successful career.

To be a successful entrepreneur takes more than a great idea and a desire to build a great company. To be truly successful, you need passion. Bold all-consuming passion. Bruce Croxon shares how passion can tip the scales of success and addresses the challenges of balancing 24/7 business passion with your life’s commitments and desires.

Bruce Croxon and his partners at Lavalife tackled the socially stigmatized world of personals to become a category leader and one of Canada’s great success stories. How do you market your business when your happy customers are too shy to admit they use your service? You change perceptions. You change stigma into a great story. Lavalife made it desirable to connect online.

Today, if you’re single and aren’t looking online, you’re missing out. That mindset is now incorporated into the undeniable social media lifestyle of our culture. Bruce Croxon shows organizations the importance of redefining a brand through marketing. That no matter what the challenges are, businesses can reinvent themselves and thrive.

There are successful maverick entrepreneurs – but they are the exception and stand out because of it. Most successful businesses are built of partnership and collaboration.

“The results of the group far outweigh those of the individual, every time,” says Bruce Croxon, digital pioneer and co-founder of Lavalife.

Bruce guides the audience along the exciting and intense entrepreneurial path, describing — through his own experiences and informed insight — what it takes to achieve success in today’s ever faster and demanding entrepreneurial environment.

Clear vision and unwavering values are the driving force that built Lavalife into a 100 million dollar business. Often entrepreneurial success is defined retrospectively — not so with Lavalife, whose executive team were early adopters, not only of technology, but of organizational development strategy.

Bruce Croxon shares his philosophy for business growth and success, and how the impact of decisions guided by core values, benefits recruitment, culture, innovation, and ultimately success.

Bruce Croxon shares marketing strategies and tales from the trenches from his vantage point at the helm of the very first online social network.

Having navigated Lavalife from its start in the 80s as Telepersonals, a telephone-based dating service, Bruce recounts how getting on-side emerging trends and influencing societal shifts revolutionized how people connect and led to Lavalife’s 97% brand recognition in Canada.