Mark Raffan

Keynote Speaker | Calgary, Alberta

Negotiation & Influence
Procurement, Sales & Leadership Expert | Author & Entrepreneur

Mark Raffan Expertise Business & Corporate, Business Growth, Business Leadership, Conflict Resolution, Entrepreneurship, HR & Corporate Culture, Influence & Negotiation, Personal Growth and Public Relations & Media Training.

Mark Raffan

About Mark Raffan

Mark Raffan is an internationally recognised negotiation expert, speaker, podcast host, and entrepreneur with over 20 years of experience in procurement, sales, and leadership. He has successfully led high-stakes negotiations across industries and continents, including C-suite engagements that have shaped billion-dollar outcomes. As the founder of a top-ranked negotiation training firm, Mark delivers practical and strategic insights that empower leaders, procurement teams, and sales professionals to achieve measurable results. He is the author of five books, including the widely regarded 9 Secrets to Win Deals and Influence Stakeholders, which has earned praise for its actionable strategies. Through his podcast and digital content, Mark has built a global following, equipping audiences with the tools to negotiate effectively in today’s competitive business environment.

Mark Raffan Videos

Mastering Negotiation: How to Improve Financial Health with Mark Raffa

Become a Negotiation Ninja with Mark Raffan

Mark Raffan Interviews & Podcasts

Will Negotiation Bots Replace Humans? – Mark Raffan from Negotiation

Leveraging Procurement for Sales Success | Mark Raffan | Msp #253

Mark Raffan: Negotiating Lessons from Procurement

The Art of Negotiation with Mark Raffan

Mark Raffan: How to Get Buy-in to Invest in Content Marketing

MARK RAFFAN BIOGRAPHY

Mark Raffan is an internationally recognized negotiation expert, speaker, podcast host, and entrepreneur whose career has been defined by excellence in procurement, sales, and leadership consulting. With more than two decades of experience guiding executives through high-stakes negotiations, Mark Raffan has worked across continents and industries to achieve measurable outcomes that shape the way organizations buy, sell, and resolve conflict. His expertise has made him a sought-after authority for leaders looking to strengthen their influence, decision-making, and ability to create value at the negotiation table.

Mark Raffan is the founder of a globally respected training and consulting firm that has built a reputation for equipping leaders, sales teams, and procurement professionals with practical tools and strategies that drive real-world success. His work spans North America, Europe, Asia, and beyond, where he consistently delivers tailored insights on negotiation strategy, persuasion, conflict resolution, and procurement intelligence. Through keynote speaking and customized training, Mark Raffan empowers professionals to negotiate with clarity, confidence, and purpose in the most challenging environments.

The foundation of Mark Raffan’s expertise lies in both lived corporate experience and extensive research. His early career in procurement and sales leadership exposed him to the complexities of corporate negotiations, from managing competing interests to closing multi-million-dollar contracts. Demonstrating a strong ability to resolve conflict and achieve alignment across stakeholders, Mark Raffan quickly rose to executive-level responsibilities. These experiences not only shaped his understanding of negotiation dynamics but also inspired him to share these lessons with others through professional training and advisory work.

Mark Raffan has since developed one of the top negotiation training practices worldwide, helping organizations ranging from Fortune 500 companies to government agencies and high-growth startups. His consulting work equips professionals at every level with the frameworks and confidence required to approach negotiations with a mindset of collaboration and strategy. By teaching the science and psychology behind effective negotiation, Mark Raffan enables individuals and organizations to consistently achieve outcomes that support long-term growth and value creation.

As an accomplished author, Mark Raffan has written five influential books on negotiation and influence, including the highly regarded 9 Secrets to Win Deals and Influence Stakeholders. His writing reflects a balance of research-based strategies and practical applications that resonate with professionals in procurement, sales, leadership, and beyond. His books are recognized as valuable resources for both emerging professionals and seasoned executives seeking to refine their approach to complex negotiations.

Mark Raffan has also built a significant digital presence through his podcast, blog, and online platforms, where he shares regular insights on negotiation, leadership, and persuasion. His podcast has cultivated a dedicated global following, while his LinkedIn network of more than 50,000 professionals demonstrates the scale of his influence in the business community. These digital channels extend the reach of his expertise, allowing professionals worldwide to access his frameworks, thought leadership, and commentary on emerging trends.

As a keynote speaker, Mark Raffan is known for delivering engaging, research-driven, and highly practical presentations. His sessions are available both virtually and in person, providing flexibility for audiences around the world. His speaking style blends clarity, humour, and storytelling with actionable frameworks that address some of the most pressing challenges leaders face today. From understanding bias in negotiation and interpreting body language to mastering persuasive communication and navigating cross-cultural influence, Mark Raffan’s presentations are consistently tailored to provide maximum impact.

In addition to large-scale keynotes, Mark Raffan offers specialized sessions on procurement strategy, negotiation fundamentals, persuasive presentations, and the psychology of influence. These workshops provide audiences with hands-on learning experiences that can be immediately applied to their professional environments. Whether he is speaking to senior executives, procurement leaders, or high-potential employees, Mark Raffan equips participants with tools that build both technical capability and strategic thinking.

Mark Raffan is also a strong advocate for ethical negotiation practices, emphasizing the importance of transparency, fairness, and trust in building lasting partnerships. His message highlights that negotiation is not simply about winning in the short term, but about fostering relationships that create value for all parties involved. By adopting this philosophy, organizations that work with Mark Raffan benefit from stronger communication, higher levels of trust, and more sustainable business outcomes.

Through his career as an executive, consultant, author, and speaker, Mark Raffan has continually demonstrated a commitment to helping professionals achieve excellence in negotiation and influence. His expertise provides audiences with more than just tactical skills—it offers a mindset shift towards confidence, clarity, and ethical leadership. For organizations seeking to elevate their approach to negotiation and communication, Mark Raffan represents a proven voice of authority and a trusted guide to lasting success.

Mark Raffan Topic Presentations

Mark Raffan Calgary, Alberta, Canada delivers keynote presentations, workshops, fireside chats, moderated Q&A, and other presentation formats on a wide variety of topics. Each presentation is unique, customized and tailored for audiences, industries, conferences and event formats.

The Negotiation Success Program

The Procurement Fundamentals

The Procurement for Sales

The Non-verbal Communication

The Conflict Resolution

The Persuasion and Influence

The Persuasive Presentation

The Persuasive Storytelling

Mark Raffan Books & Articles

9 Secrets to Win Deals and Influence Stakeholders: a Field Guide to B2b Negotiations
9 Secrets to Win Deals and Influence

This field guide is a flexible framework designed for B2B salespeople like you. Each chapter contains a secret and a challenge. Once...

Mark Raffan Accepted into Forbes Coaches Council
Mark Raffan Accepted into Forbes Coaches

Calgary, Canada, April 29, 2019 --(PR.com)-- Mark Raffan, President of Negotiations Ninja, has been accepted into Forbes Coaches Council,...

Catching up with Mark Raffan- the Negotiations Ninja
Catching up with Mark Raffan- the Negotiations

We talk procurement, and of course, negotiations with the Ninja himself, Mark Raffan

Mark Raffan Speaking Testimonials

"Mark Raffan delivered an amazing full day of negotiations training to our sales team and provided real, actionable systems and tools that we could implement immediately in our sales and negotiations practices. Both he and the content were engaging and tailored to our industry. The care and attention he placed to crafting the training to our needs was very evident."

Steve Bromley

VP Industrial Rail
Cando Rail Services

"Negotiation Ninja is a great training resource. Mark Raffan is a phenomenal facilitator who provides pragmatic, insightful, and useful negotiation tools for Procurement/Strategic Sourcing professionals. He understands the space and provides relatable exercises to reinforce the lessons. Great job!!!"

Kimberly Chastang-Lee

Sr. Director Services Sourcing; Corporate and Professional Services
Salesforce

"Mark Raffan came to our office and gave an engaging and educational talk on negotiation. He was able to get the whole group participating in a topic that they weren’t certain they needed to learn about. Mark’s presentation and teaching gave the team tools around negotiation that they could immediately apply to their roles within the company and their personal lives."

Mike Williams

President
RingPartner

"Visa Europe Negotiation Ninja course was an amazing experience for all. Delivered by Mark Raffan over 3 half days virtually creating in-depth content that was relatable and practical. We are using the model in our processes and bringing our stakeholders along the journey to greater negotiation structure and potentially better outcomes. I highly recommend Mark Raffan’s course as it can be used at all levels of experience."

Sarah-Jayne (SJ) Aldridge

Senior Director
Visa

"My team and I had the pleasure to sit with Mark Raffan today and learn – refresh our negotiation strategy, techniques and tactics. What a great session – better applicability than honestly any session I’ve participated in before. I highly, highly recommend Mark Raffan and his approach to negotiations."

Greg Tennyson

Chief Procurement Officer
VSP Global

"Mark Raffan facilitated a course for us on Conflict Resolution, which was great. The delivery was engaging and well done. The material was timely and made to tie into lived experiences from attendees. This method created a relevant and lasting impression which ensures the material learned will stick and remain useful. Highly recommended."

Scott Bahr

CEO
BitService

You May Also Like

Dr. Janelle Abela

Dr. Janelle Abela

Culture Strategist | Systems Thinking, Inclusive Leadership & Workplace Transformation

Dr. Janelle Abela

Speaker Topics

  • Innovation & Creativity
  • Business Leadership
  • Diversity, Equity & Inclusion
  • Accessibility
  • Cultural Diversity
  • Inclusive Leadership
  • Unconscious Bias
  • Workplace Culture
  • Women In Business
Dr. Janelle Abela is a systems strategist, researcher, and organizational culture architect who helps leaders build equitable, high-trust,...
Charles Achampong

Charles Achampong

Leadership Speaker & Author | Leadership Under Pressure, Judgment & Decision Making Expert

Charles Achampong

Speaker Topics

  • Leadership and Change
  • Organizational Leadership
  • Leadership Development
  • Governance
  • Change Management
  • Adaptability & Agility
  • Strategic Thinking
  • Resilience & Change
  • Mindfulness
Charles Achampong is an award winning keynote speaker, storyteller, and Executive in Residence known for helping leaders lead under...
Meghan Agosta

Meghan Agosta

Olympic Champion & Police Constable | Leadership, Teamwork & Resilience Expert

Meghan Agosta

Speaker Topics

  • Leadership
  • Leadership and Change
  • Peak Performance
  • Teamwork
  • Resilience & Change
  • Adaptability & Agility
  • Burnout Prevention
  • Olympians & Olympics
  • First Responders
Meghan Agosta is an Olympic gold medallist with the Canadian women's hockey team, competing in four Olympic Winter Games. Renowned for her...
Elaine Allison

Elaine Allison

Leadership | Customer Service and Sales | Customer loyalty And Sales Expert

Featured

Elaine Allison

Speaker Topics

  • Brand Strategy & Storytelling
  • Business & Corporate
  • Business Ethics & Values
  • Business Growth
  • Business Leadership
  • Business Management
  • Collaboration
  • Communication
  • Confidence
Elaine Allison is a Certified Speaking Professional who specializes in customer service strategies and training. She is the author of the...
Adera Angelucci

Adera Angelucci

Award-Winning Producer | Director | #1 Best-Selling Author | Speaker

Adera Angelucci

Speaker Topics

  • Digital & Social Media Marketing
  • Brand Strategy & Storytelling
  • Leadership
  • Leadership and Change
  • Excellence & Success
  • Women In Business
  • Resilience & Adversity
  • Change Management
Adera Angelucci is an Award-Winning Host, Director and Producer. She's also a video and marketing coach to passionate, purpose-driven...
Erez Avramov

Erez Avramov

Resilience & Communication Expert | Leadership and Change Management Executive Coach

Erez Avramov

Speaker Topics

  • Resilience & Adversity
  • Leadership
  • Adaptability & Agility
  • Leadership and Change
  • Mindset & Attitude
  • Performance
  • Reinvention
  • Empowerment
Erez Avramov is a resilience expert, keynote speaker, and executive coach recognized as “the Man Who Refuses to Die.” A former elite...
Dr. George Ayee

Dr. George Ayee

Leadership | Change And Transformation Expert

Dr. George Ayee

Speaker Topics

  • Business & Corporate
  • Business Growth
  • Business Leadership
  • Business Management
  • Change Management
  • Disruption Management
  • Employee Management
  • Global Business & Trade
  • HR & Corporate Culture
George Ayee is a leadership, change, and business transformation expert with more than twenty five years of international experience across...
Calgary Calgary, Alberta
Josef Azam

Josef Azam

Digital Marketing Expert | Leadership Coach And Motivational Speaker

Featured

Josef Azam

Speaker Topics

  • Business Growth
  • Innovation & Creativity
  • Digital & Social Media Marketing
  • Sales
  • Strategic Thinking
  • Business Leadership
  • Corporate Responsibility (CSR)
  • Public Relations & Media Training
  • Future of Work
Josef Azam is a successful entrepreneur and digital marketing expert at the same time a fitness and health advocate and speaker. Josef...
Joanna Barclay

Joanna Barclay

Corporate Culture Change Expert And Mindful Conscious Leadership Consultant

Featured

Joanna Barclay

Speaker Topics

  • Adaptability & Agility
  • Business & Corporate
  • Business Growth
  • Business Leadership
  • Business Management
  • Change Management
  • Employee Retention
  • Entrepreneurship
  • Excellence & Success
Joanna Barclay is a global leadership expert, organizational culture consultant, and author specializing in conscious leadership, values...
Dr. Dean Barnes

Dr. Dean Barnes

Leadership & Equity Specialist | Representation, Storytelling & Education Expert

Dr. Dean Barnes

Speaker Topics

  • Leadership
  • Diversity, Equity & Inclusion
  • Inclusive Leadership
  • Teamwork
  • Cultural Diversity
  • Leadership and Change
  • Business & Corporate
  • Athletes & Sports
  • Inspirational Leadership
Dr. Dean Barnes is a Canadian speaker, podcaster, collector, and education leader who shares powerful stories of leadership, equity, and...
Burlington Burlington, Ontario
Richard Bartrem

Richard Bartrem

Former WestJet VP | Leadership & Workplace Culture | Branding and Marketing Expert

Featured

Richard Bartrem

Speaker Topics

  • Business Growth
  • Customer Service & Experience
  • Innovation & Creativity
  • Brand Strategy & Storytelling
  • Business Ethics & Values
  • Business Leadership
  • Public Relations & Media Training
  • Consumer Behaviour
Richard Bartrem is the former VP of Marketing Communications at West Jet, who is now a speaker and expert on leadership, brand, marketing &...
Calgary Calgary, Alberta
Dina Bell-Laroche

Dina Bell-Laroche

Business Leader & Leadership Coach | Designing Healthy Cultures | Grief & Loss Literacy

Dina Bell-Laroche

Speaker Topics

  • Business & Corporate
  • Business Growth
  • Leadership
  • Personal Leadership
  • Women's Leadership
  • Innovation & Creativity
  • Leadership Development
  • Peak Performance
  • Health & Wellness
Dina Bell-Laroche is a grief doula and death educator that has been advocating for grief and loss literacy since the death of her younger...

Frequently Asked Questions

What is Mark Raffan known for and what is their expertise as a keynote speaker in Canada?

Mark Raffan is known for defined subject matter expertise based on professional experience and industry background. As a keynote speaker in Canada for conferences and conventions, their presentations align with organizational objectives and audience outcomes. Corporate keynote speakers in Canada are selected based on credibility, relevance, and practical application. Expertise alignment supports informed booking decisions. Read More

What topics does Mark Raffan speak on for conferences, conventions, corporate events, and annual general meetings in Canada?

Mark Raffan delivers keynote presentations on defined topic areas confirmed during booking. Canadian business speakers for corporate meetings in Canada align topic selection with event objectives and audience priorities. Conference speakers in Canada adapt messaging for conventions, trade shows, and summits. Topics are finalized prior to written confirmation. Read More

How do I know if Mark Raffan is the right fit for my audience, conference, convention, or AGM?

Mark Raffan is evaluated based on audience alignment, event objectives, and subject matter relevance. Event planners booking keynote speakers in Canada for corporate conferences review experience, delivery style, and industry context. Canadian business speakers for annual general meetings must align with program goals and audience expectations. Fit is clarified during the pre decision call. Read More

Where is Mark Raffan from and where do they speak across Canada?

Mark Raffan is from Calgary, Alberta and is available for events across Canada. Conference speakers in Canada frequently travel nationally with defined travel terms. Corporate keynote speakers coordinate scheduling through structured agreements. Availability is confirmed through formal inquiry. Read More

Is Mark Raffan available as a virtual keynote speaker for online conferences, webinars, or hybrid events in Canada?

Mark Raffan is available as a virtual keynote speaker for online conferences, corporate webinars, and hybrid events in Canada. Virtual keynote speakers in Canada deliver structured presentations adapted for remote audiences. Format, platform coordination, and timing are confirmed during booking. Virtual availability is documented through written agreement in Canada. Read More

Does Mark Raffan deliver keynote presentations, workshops, training sessions, breakout sessions, fireside chats, or panel discussions?

Mark Raffan may deliver keynote presentations as well as workshops and breakout sessions. Canadian business speakers for corporate training in Canada define session length and format during booking. Conference speakers may also participate in fireside chats or panel discussions depending on program design. Session formats are confirmed in writing. Read More

How do I contact Mark Raffan to check availability and begin the booking process in Canada?

Mark Raffan is contacted through Speakers Bureau of Canada to confirm availability and event details. Event planners and meeting planners typically schedule a pre decision call to clarify format, objectives, and scope. Booking begins once event requirements are defined. Written confirmation follows agreement execution. Read More

How do I book Mark Raffan for a conference, convention, trade show, summit, or corporate meeting in Canada?

Mark Raffan is booked through a structured agreement process confirming availability, fee structure, and logistics. Booking keynote speakers in Canada for conventions and trade shows includes written contracts and defined payment terms. Canadian business speakers for annual general meetings require scope confirmation before date holds convert to confirmed status. Booking is finalized upon agreement execution. Read More

How much does it cost to book Mark Raffan as a keynote speaker in Canada?

Mark Raffan keynote speaker fees depend on event type, audience size, format, and location. The cost to book a keynote speaker in Canada varies based on preparation scope and delivery structure. Corporate keynote speakers in Canada confirm fees through a booking agent and written agreement. Final pricing reflects defined scope and contract terms. Read More

Are there additional costs to hire Mark Raffan for a corporate event, convention, or trade show in Canada?

Additional costs to hire Mark Raffan may include travel expenses, extended sessions, workshops, meet and greets, emcee duties, or event host roles. Keynote speakers in Canada for business conventions often separate honorarium from travel and related logistics. Canadian business speakers confirm these components in writing before agreement execution. All additional costs are outlined contractually. Read More

How far in advance should I book Mark Raffan for a conference, convention, or business meeting in Canada?

Mark Raffan should be booked once event dates, location, and format are confirmed. Conference speakers in Canada often secure dates several months in advance. Corporate keynote speakers for annual general meetings may have limited availability during peak seasons. Early inquiry improves confirmation certainty. Read More

Is Mark Raffan represented by an agent in Canada and how is the agreement handled?

Mark Raffan is represented by Speakers Bureau of Canada for booking coordination and agreement management. Keynote speakers in Canada often work through an agency to formalize contracts and payment handling. Agent representation ensures structured communication between organizers and the speaker. Representation clarifies agreement terms before confirmation. Read More